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Empowering Reopening Businesses with Yiftee
Yiftee loves what we do, which is empowering communities through its small businesses with our eGift card solutions. Connecting communities to shop locally is our priority today and everyday, especially in the wake of COVID-19. As we work to reopen our cities, helping our communities get back on track is imperative. As of this month, Yiftee has teamed up with nearly 100 communities nationwide to foster the growth of local economies after a stagnant time. In this time, we have consistently been impressed by the level of loving commitment our communities have shown in their effort to uplift their local businesses. With this commitment of community partners to support their local businesses powered by Yiftee, we are excited to support the incredible strides of communities emerging from this troubling time for business.
Frisco, CO Shelters their Tourism-Driven Market from the COVID-19 Storm
The launch of the Love Frisco, Shop Frisco eGift Card program is a perfect example of this. A community card created by the initiative of the partnership of Town Council of Frisco, Colorado and Town of Frisco staff, the Love Frisco, Shop Frisco eGift Card has already generated over $115,000 for its local businesses in less than one month. This is attributed to the incredible generosity and active promotional efforts of the Town Council and staff working together for their community.
In an added effort to promote shopping locally throughout the town, the Town of Frisco, Colorado introduced a promotional program. Love Frisco, Shop Frisco eGift Card buyers are awarded a bonus gift of approximately 33% with a card purchase of $30, $75, or $120. This promotion began June 12, 2020 and will continue until August 31, 2020 or while supplies last:
- Spend $30, receive a bonus $10
- Spend $75, receive a bonus $25
- Spend $120, receive a bonus $40
Rebuilding Business Stability for The Long Term
The Frisco Town Council has made an investment into their community and local spending by funding the program with $125,000 to encourage the community to shop and stay locally. Their promotional matching program gives shoppers incentive to support local business and multiplies the dollars for consumers to spend and merchants to earn. This investment is already paying off, allowing a community largely dedicated to tourism-driven marketing to persevere through a difficult time due to the COVID-19 restrictions. With this community gifting program and encouraging promotion, Frisco small business merchants stand to make approximately $340,000; making an investment that will benefit the community not only today, but that ripples long into the future.
This program is not only providing for the current crises but is looking forward to ensuring the community continues to grow together. It takes some weight off of Frisco’s local business as we all reopen our country’s businesses after months of inactivity, giving them some security in a moment of instability. The Frisco/Copper Visitor Information Center, which coordinated the program’s development, addresses how the Love Frisco, Shop Frisco eGift Card takes advantage of local resources, engineering a creative approach to help Frisco’s businesses reopen:
“During these unprecedented times, the local tourism economy in Frisco was adversely affected by temporary closures and restrictions to help slow the spread of COVID-19. Through community conversations with local businesses, the Town of Frisco brainstormed a wide range of ways to help businesses succeed through the pandemic. The Love Frisco, Shop Frisco eGift card program has done just that by stimulating the local economy with a bonus eGift card per purchase that can be spent in participating local businesses.”
Know someone in Frisco, CO? Send a Love Frisco, Shop Frisco Card today!
