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As small businesses struggle to come back from COVID-19 related setbacks, the Royal Oak Downtown Development Association in Royal Oak, Michigan is working hard to support the local community. The typically lively downtown area has been heavily affected by the shutdown and social distancing measures. To help these businesses, Royal Oak DDA has put together the Downtown Dollars program–rewarding residents and visitors who sign up with local gifts. By signing up for the Downtown Development Association’s consumer newsletter, people will receive a $20 eGift card powered by Yiftee. With $500,000 allotted to be directly spent at local businesses, this program is encouraging the local community to engage and support their community.
This program is already taking off! Royal Oak visitors and residents are quickly heading downtown to support restaurants, coffee shops, and local stores. While this injection of funds will help businesses immediately benefit from this investment, it will also help them acquire new customers long term. In the next two months, residents will have the opportunity to to visit various new businesses they might have not visited otherwise. With nearly 60 businesses participating, there is something for everyone in Royal Oak.
The quick success of this program has been featured in local news throughout Royal Oak in the last few days. Read more about Royal Oak and Downtown Dollars in both the Royal Oak Tribune and Click On Detroit.
Spending time in Royal Oak soon? Claim your $20 eGift card today!
