Yiftee has added a Vice President of Marketing, a Senior Sales Director, a National Sales Director, and four engineers to its team. Additionally, the Company has opened a second office in Puerto Rico to accommodate increased demand for its products.
Yiftee, a developer of data-driven mobile promotions and gifting programs, has increased its client base by 300% over the past year as well as added several new product offerings. In addition to a robust eGift Card program for multi-location retailers and restaurants, Yiftee also offers:
BOGOs – Buy-One-Get-One promotions linked into eGifting to drive purchase and increase revenue
Interactive SMS Gift Promotions – An instant way to engage and delight customers while making any marketing program measurable
Birthday Club – Mobile and email eGift delivery with automated reminders bringing customers in store
Mobile Rewards – Integration into existing Loyalty programs to increase customer engagement and retention while saving on costly inventory and postage fees
To accommodate this growth Yiftee has hired Stacy Schulist, restaurant industry veteran, to be its Vice President of Marketing. Previously Schulist headed up marketing for Black Angus Steakhouses, Logan’s Roadhouse, California Café and several other regional chains. Dani Kenady and Dana Briscoe have joined Yiftee as Senior Director of Sales and National Accounts Director respectively, bringing deep expertise in customer insights and promotion sales. Prior to joining Yiftee, Kenady was Sr. Sales Director at Hello World, and Briscoe was Director of Client Services at Zeta Interactive. Additionally Yiftee has hired four engineers and opened an office in Puerto Rico to service client demands and to accelerate product development.
Donna Novitsky, Yiftee CEO, commented, “We’re excited about our growth and the opportunity that lies ahead. We’ve hit on a huge opportunity to serve franchise and chain business’ needs for mobile promotions that extend their brand messages to their customers’ mobile devices – often achieving 10x results over traditional promotions. This new team, with many years of experience in restaurant and retail promotions has hit the ground running and is already having a profound positive impact on ours and our clients’ businesses.”
“What makes us different from other companies,” Novitsky continued, “is our ability to harness Customer Insights for our clients and use these insights to help our clients to finesse their marketing programs. As such, many of our promotions enjoy a redemption rate of between 20-85%, depending upon the offer.”
Yiftee’s clients include national and regional businesses such as, Auntie Anne’s Pretzels, Schlotzsky’s, Johnny Rockets, Retro Fitness and Rocket Fizz. Additionally, Yiftee has business partnerships with Perkville rewards and other companies.