3 Ways To Drive Repeat Customers Back Into Your Business
Three of the top gifting days are right around the corner. Have you thought about what you will be doing for Mother’s Day, Father’s Day, and Graduation? Mother’s Day boasts one of the most impressive revenue numbers in terms of Holidays with about $2.2 billion being spent on gift cards and about 43.2% of consumers.
Did you know that it can cost a brand up to five times as much to get new customers versus keeping old ones? Also, a 5% increase in customer retention increases profits up to 125%. Gaining new customers into your business is great but what’s the whole point of getting them in one time if you can never get them to come back in? We wanted to give you 3 ways to drive customers back into your business with Mother’s Day around the corner.
Offer special promotions
80% of your future revenue will come from 20% of your current customers. Promotions can be a very effective way of retaining customers by keeping them actively engaged with your brand. The key is to run relevant promotions that reward customers, make them feel good about doing business with your company, and encourage them to do more of the same. Yiftee’s “Of The Month Club” has helped businesses by creating enticing deal for consumers.
Yiftee’s “Of The Month Club” drives incremental visits to your business that create habit and loyalty. Offer a 6 month membership/6 week membership (you decide the time frame) for your “______ of the month club.” Customers who purchase will receive a “gift” once per month (could be a meal, spa session, pizza, sandwich). Yiftee delivers the membership as a digital gift and recipients register their email/phone number to the account. Every month, a gift for the “offer of the month” will be digitally delivered to the customer.
The best thing about this is that it’s flexible and designed just to benefit the services and products that you offer at your business. We’ve seen restaurants offer a “Meal of the Week”, gyms offer a “Personal Training Class of the Week”, and spas offer a “Massage of the Month”. So no matter what type of business you own, you always have the capability to bundle your services/products to entice repeat visits on a weekly/monthly basis for your customers.
Offering a bundled package of your products/services drives incremental visits and creates habits because clients are receiving a gift to pick up and use in store. Customers receive regular reminders ensuring that your redemption rate is high.
Loyalty & Rewards
Customers love to be rewarded. In today’s business world, everyone is offering something, so it’s important to keep your prize within reach of the consumer. According to the 2015 Colloquy Customer Loyalty Census, American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”
Loyalty programs are a great add-on feature that most businesses should adopt. Boloco, an American restaurant chain known for its burritos, as well as a Yiftee merchant, is an example of a company who does the points-based loyalty program well. Customers swipe their stylish Boloco Card at every purchase, and the card tracks the amount of money spent. Every $50 spent earns the customer a free item. It doesn’t matter if that free item is a super jumbo burrito or an extra small smoothie: It’s free once the customer records $50 on their card. Boloco speaks the language of its audience by measuring points in dollars, and rewards in food and drink items.
Take it a step even further. Reward those who have shopped with your business for a long time by showing that you value their business. A very simple way to do this is to give them birthday or anniversary discounts that they look forward every year. Many of Yiftee’s businesses have adopted our VIP/Birthday Club feature where merchants can easily set up a form on their website to collect customer’s information like email, birthday, anniversary, phone number, etc. so that you can build a contact outreach list for future use. Best of all, gifts are sent automatically to customers based on their Birthdays/Anniversary/Special Occasion.
It’s estimated that only 10% to 15% of independent restaurants have any kind of Birthday Rewards Club. Those who do not are missing out on an easy and effective way to increase their sales and profitability. Studies have shown that birthday tables spend more money, and and tip better.
Offer extraordinary customer support
Who are the employees in your business that interacts with your customers on a daily basis? Are you making sure that you have the right people in customer-facing positions? Having unhappy employees or shy employees could be bad for business. A customer who has a negative experience with one of your employees can quickly share that with friends and family, and hurt your business’ image.
A fast and convenient way of staying connected with customers is through social media. Customers can share information about their experiences with your business within seconds — in words, photos and videos. That can be great if they had a good experience, but difficult if it wasn’t positive because you can’t delete negative comments from someone else’s social media feed.
Yiftee offers businesses a reputation management tool that allows you to manage your customer relationships. Merchants like you need an easy and fast way to engage authentically with your customers on social media. What better way to thank a customer for a positive social media post than to tweet them your eGift Card for a free latte, appetizer or dessert? Or on the flip side, make amends for a bad experience by inviting them back for a meal on the house! With Yiftee, you can do this in seconds, and turn your dissatisfied customers into your fans and your fans into fanatics.
Schlotzsky’s is a 300+ location deli cafe. Prior to signing on to Yiftee, the Schlotzsky’s Guest Recovery manager sent plastic gift cards to customers to acknowledge and address concerns. This was difficult and time consuming to obtain the customer’s address and snail-mail a card. With Yiftee, he is able to instantly send an eGift Card with a personal message from his desktop, track when those customers come back, and follow up. Personal gift messages and flexible reminders make sure the guest knows that Schlotzsky’s cares, and wants them back again.