Looking for a new way to engage fans in-venue at sporting events, concerts, festivals (even in-store) with something other than swag?
Read about the Pizza My Heart challenge.
Imagine watching the fans as they run to their seats so they don’t miss the scoreboard challenge. If they guess correctly, they are instantly rewarded with a gift via text from the brand who sponsors the challenge. This is no ordinary sports marketing tool, but an innovative real time buzz marketing and fan engagement solution that includes fan contact information.
Try This: Announce the challenge (a clever quiz, or guess at the score, etc.) aloud and show on the big screen prior to the start of the game or event. Fans text in their answer. Winners instantly receive a branded gift voucher prize on their smartphone. Learn more about how our partnership with Phizzle can make this happen for your game: be it football, basketball, soccer, a concert… any event.
Tasked to pull off a buzz marketing miracle for a game, concert or festival? Integrate social media into your engagement, digital, and sports marketing strategy.
Imagine the flurry of social engagement from announcing a contest inviting fans to tweet their guess at the half-time score. Or, how about a reward for all who tweet #Hollaback when Gwen Stefani sings “Hollaback Girl” at a concert or half-time show. Sponsored gifts are eDelivered to thousands of fans, instantly. Build your cohort community through innovative sports marketing and sticky fan engagement.
How it works: Fans enter the contest via twitter using a #designation and the sponsor sends sponsor branded gifts via Yiftee directly to the winner’s direct message (DM) Twitter account. The fans rave about their gift, the game, and Gwen, then pick up their gifts at sponsor’s store or a partner’s store. That’s buzz marketing!
Looking for ways to engage remote fans with your broadcasted event to boost the value of your advertising space and your brand?
Imagine your at-home or sports-bar fans watching or listening on TV, radio or streaming. They want to be a part of it. The broadcaster announces the challenge… which team will score the most 3-point shots, or will Gwen sing “Hollaback Girl” at the half-time show? They are elated and stick to the screen to see if they win.
How it works: Fans can either text their answer to a designated number, or can tweet their answer using a #designation to win. Your team leverages Yiftee and Phizzle to deliver the eGifts instantly to the winners via text or DM. Fans pick up their gift by going to the sponsor’s shop and presenting the voucher on their smartphone.
Looking for new sponsorship strategies that are measurable and engage your brand directly with fans?
Merchant Sponsors, imagine your brand being broadcast live, on the big screen and via TV and radio as a part of the fan engagement campaign at your local, professional, college or high school game. Branded eGifts from your shop are eDelivered to the winning fans directly to their smartphone, with reminders of your generosity until the eGifts are redeemed or expire. You pay only for redeemed eGifts. See how one sponsor saw a 200% upsell on his gifts.
How It Works: You partner with Yiftee and your local sports venue to create an in-stadium, broadcast or social campaign. Sign up with Yiftee and use your Yiftee Merchant account to send gifts to the winning fans. Watch them stream into your shop after the game with their gift vouchers on their smartphones, ready to redeem and shop.