Yiftee is a mobile marketing and promotions company serving restaurants, retail and brands. We bring profitable new customers to your stores and we keep them coming back.


September 4th, 2020

Carlsbad Launches New Gift Card Program For Small Businesses

September 2nd, 2020

Get More For Your Money, And Support Local Businesses, With Purchase Of ‘Downtown Dollars’

August 25, 2020

New Yiftee White Paper Details The Impact The Public-Private Partnerships Have On Covid-19 Local Business Recovery Efforts.

August 14, 2020

Royal Oak $20 E-gift Giveaway Benefitting Customers And 65 Downtown Restaurants And Retail Stores

July 20, 2020

Experience Yardley Debuts Community-Based Digital Gift Cards In Support Of Independent Businesses

July 14th, 2020

Royal Oak Offering $400,000 In Gift Cards To Draw Customers Back Downtown

June 26, 2020

Gift Fremont Program Aims To Help Support Local Businesses

May 21st, 2020

City Of Fremont Launches eGift Card Program, Gift Fremont

May 19th, 2020

Yiftee partners with 5stars to provide eGift Cards to customers who are receiving gift card funds

May 19th, 2020

Facebook and Instagram help local merchant set up and sell eGift cards

May 19th, 2020

YIftee eGifts are now available on Facebook and Instagram in an effort to support local merchants!

May 11th, 2020

Chamber’s Locally Atchison E-Cards Ready To Roll

April 20, 2020

Yiftee Supports Local Businesses With E-Gift Cards On Facebook And Instagram

August 8th, 2019

Yiftee partners with Thanx to provide to help retailers and restaurants increase online sales!

April 21st, 2017

Introducing: Great Harvest’s “Sandwich of the Week” Club

March 17th, 2017

Pizza My Heart and Yiftee Partner To Increase Average Check Size With Fan Engagement

December 8, 2016

Yiftee Powers 100s of Mobile Promotions

December 5, 2016

PBA Health

Grow Your Pharmacy’s Holiday Business with Gift Cards

December 5, 2016

Holiday BOGO Roundout

Check out some businesses running awesome promotions

July 24, 2016

Gift Cards Gone Wild?

May 10, 2016

Mobile Commerce Daily

Auntie Anne’s brings mobile gift cards to consumers, promoting shareability

April 19, 2016

Local Onliner

Yiftee Sees Opportunity in eGift Cards for SMBs

December 3, 2015


Sending Cheers Near and far

November 18, 2015


8 Digital Marketing Secrets to maximize Sales for Black Friday and Cyber Monday

October 20, 2015

The Green Sheet

Yiftee Joins MasterCard’s Easy Savings Program

September 9, 2015

Payment Week

Businesses: Want to Offer Gift Cards?  Just Think Yiftee

September 9, 2015

Let's Tak Payments

Global Payments’ Merchants Enter the Competitive Digital Gift Card Space with Yiftee



August 24, 2020

Saving Mainstreet: How Public-Private Partnerships Stimulate Small Business COVID-19 Recovery Effortsgagement Case Study –  Yiftee

White paper- read our white paper to see Public-Private Partnership data and case studies from communities both large and small.

May 20th, 2020

A simple way to bring businesses back to Main Street – Yiftee

White Paper- Why, who & how to create a “Community Card” program for local merchants, corporations, consumers, and Chambers of Commerce.

January 26th, 2017

7 Top Marketing Tips and Trends of 2017 – Yiftee

White Paper- Read our research on what we’ve learned from working with thousands of restaurants, retailers, spas, and other businesses.

May 15, 2015

Merchant Sells $5,000 in Gift Cards – Yiftee

Case Study- Read how Pharmacy Burger Parlor and Beer Garden sold over $5,000 in cards in their first three months using Yiftee gift cards.

Nov 26, 2014

Fan Engagement Case Study –  Yiftee

Case Study- read about recent results from a fan engagement campaign that used Yiftee to deliver fan rewards at 2014 Stanford football games.


Jul 16, 2014

How to Create New Markets –  Donna Novitsky – Yiftee, CEO

Webinar – How to bring game changing innovation to market and the strategies used to create these new opportunities.

Jun, 2014

The Challenges Facing Independent Businesses – Yiftee Whitepaper

Apr, 2014

Spot Awards for Employee Recognition – Yiftee Whitepaper


April 16th, 2020

Yiftee Supports Local Businesses with eGift Cards on Facebook and Instagram

Yiftee Helps Local Businesses with More Ways to Advertise

July 30th, 2019

Yiftee and Thanx Partner to Increase Online Sales for Local Businesses

Yiftee’s new Partnership with Thanx will open a new avenue to help small businesses increase their sales

March 13th, 2017

Yiftee Fuels On Demand Ride Service

eGifting and Promotions Platform Drives Revenue & Captures New Riders

December 20th, 2016

Yiftee eGift Cards & New Merchants

eGift Cards Go Rogue, Bring in New Customers

December 9th, 2016

Yiftee Powers Mobile Promotions Through the Holidays

Yiftee Powers 100s of Mobile Promotions Through the Holidays & All Year Long

November 17, 2016

Yiftee™ For Franchise Businesses

Yiftee™ Delivers Mobile Marketing Platform For Franchise Businesses

October 24, 2016

Yiftee Growth

Yiftee Beefs Up Management Team, Opens Puerto Rico Office To Accommodate Rapid Growth

August 22, 2016

Johnny Rockets

Yiftee and Johnny Rockets Partner to Serve up Burgers and Smiles Digitally, Right to Guests’ Mobile Devices

August 1, 2016

Birthday Club

Yiftee Launches New “Birthday Club” – Enables Merchants to Create Custom Mobile Rewards Programs in Minutes

June 13, 2016

Father's Day BOGO

Yiftee Launches New Father’s Day Buy One Get One Promotion

June 1, 2016

Rocket Fizz

Yiftee and the Rocket Fizz Soda Pop and Candy Shops Announce a Sweet Deal to Surprise and Delight People

April 21, 2016


Yiftee Launches “Text-A-Gift” – Enables Retailers and Restaurants to Engage with Customers

December 16, 2015

December 15, 2015

Cayan Expands Gift Card Program to Digital With Yiftee Partnership

November 25, 2015

Retro Fitness Partners with Yiftee to Offer Shoppers  eGift Cards, Kicks-Off Partnership on Black Friday by Giving Away $110,000 in Gift Cards

October 27, 2015

Gravity’s Merchants get Weighty Mobile Gift Card via Yiftee

October 20, 2015

Yiftee Offers No Hassle eGift Card and Loyalty Service to Mastercard Easy Savings Members

September 8, 2015

Yiftee to enable Seemless Mobile Gift Card Solution for Global Payments’ Merchants



October 4, 2017

Speaker Donna Novitsky – CEO of Yiftee

SLF is the curated payments event that connects the leaders of today and tomorrow. Our CEO talks about leading and leveraging diversity in today’s changing environment.

June 15, 2016

Speaker Donna Novitsky – CEO of Yiftee

Shop local! The opportunities and challenges of serving the local business community

April 19, 2016

Speaker Donna Novitsky – CEO of Yiftee

Hosted by Start Up Grind

Oct 6, 2014

What CEOs Expect From Their Marketing Leadership

Insights on Maximizing Growth with Yiftee’s Donna Novitsky!

Sept 29, 2014

San Francisco Panel Event: Aligning Sales and Marketing

Featuring Yiftee’s Donna Novitsky!

Sept 2, 2014

Money for Lunch Donna Novitsky – Yiftee, CEO

An interview with Yiftee’s Donna Novitsky

Jun 25, 2014

Women’s Network Alliance – Simona Martin presenting

San Jose Chapter Monthly Meeting

Jun 3, 2014

Be Your Own Hero – Donna Novitsky presenting

Girls in Tech Conference

San Francisco, CA

Apr 28, 2014

Venture Capital as a Career – Donna Novitsky panelist

MS&E alumni and students

Stanford University


A Holiday Pop-Up Story

No Hassles for Pizza Chain

Surprise Your Customers

Yiftee- The Art of Gifting

Yiftee Surfer

Yiftee Goes to the Dentist

Yiftee Cyclist

Yiftee Wine Merchant

Yiftee Cowboy

How to Redeem a Yiftee

Press Tool Kit

yifteePress Center