Keep Calm and Close the Loop

by yiftee on October 19, 2015

Originally published by Wpromote.com on October 15, 2015

“The Last Mile of Social Media is solved by ‘connecting the brand’ and its purpose, value, intent, and voice ‘with the consumers’ in and around the diverse roles they play in the business ecosystem.” Said Brian Solis, Digital Analyst & Futurist, in 2010. Connecting your brand with consumers is the golden fleece of marketing for any sized business. But Brian didn’t forecast the actual ability to get the brand’s product into the hands of the customer.

Imagine that it’s National Donut Week and you are a nationally known donut brand. What do you do to engage consumers? You go to your social media channels and tweet something like…

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yifteeKeep Calm and Close the Loop