SMB Influencers

Gift Card Solutions For Franchises and Chains

by yiftee on September 23, 2016

Holiday season preparations are starting earlier and earlier for all kinds of businesses. If you want to get ahead of this year’s holiday season, there’s no time to waste. Whatever business you own, you need to get your industry’s equivalent stockings, gifts, and Christmas trees for this years rush of foot traffic.

Our gift card platform has provided over 55,000 merchants with an effective way to drive additional revenue through gift card sales, buy-one, get-one promotions, interactive gifting. But don’t take our word from it, hear from some of our merchants:

gift card solution for franchise and chains

 

Want to try out the recipient experience of our eGift Cards?

Click here to get a test gift!

yifteeGift Card Solutions For Franchises and Chains

4 Marketing Efforts To Get Customers Back In!

by yiftee on September 16, 2016

Getting every customer back in through the door is tough. It’s even tougher when there’s so much competition around you. So why is it important to keep your customers happy? Because of the 80/20 rule! The 80/20 rule states that 80% of your revenue comes from 20% of your customer base. So what does this teach us?  That businesses need to focus on their most profitable and valuable customers, and not spend too many resources on unprofitable customers. This is why it’s crucial for businesses to get loyal customers back in through the door and get them to spend more when they do.

Merchants already have an idea that their loyal customers are the money-makers but what are some solutions that they can tap into?

 

Customer Loyalty Software Programscustomer loyalty rewards

As merchants already know, there is a wide variety of SAAS companies who provide loyalty programs for
businesses but these programs can run up a small businesses’ budget. Popular loyalty programs like Belly,
FiveStars, and Flok have monthly subscriptions that ranges anywhere from $200 to $400. Although these types of programs are very advanced and gives you great insight on how well your business is doing in retaining your customers, they tend to be too pricey for the standard mom and pop shop. On top of that,  SMB owners typically don’t need the hardware (tablets, touchscreens, etc.) that come with these programs. They need something quick, efficient, and easily trackable.

 

Punch Cardspunch cards egift cards

Albeit a bit outdated, punch cards are another method that businesses have been using to drive repeat traffic. Although punch cards are a much cheaper option than software loyalty programs, merchants aren’t able to gather meaningful information and data about their customers. A common occurrence is a customer who has gotten 9 stamps on their punch card. On their 10th, they get a free drink on the business. Next time the customer comes in, they realize that they’ve lost their punch card. The dilemma is: does the owner conform to the honor system and give the customer their free drink? Or does the owner ask the customer to earn up to 10 stamps again? This kind of problem is common in businesses that use punch cards. It seems to do more harm than good in most instances.

 

Loyalty Through Experience

customer loyaltySome brands like Apple, provide a unique first experience for their customers so that loyalty to their brand is baked right into the product. If your company is pioneering a new product or service, a loyalty program may not be necessary. Customers will be loyal because there are few other options as spectacular as you, and you’ve communicated that value from your first interaction. However, if your product is as spectacular as the new iPhone 7 coming out, I wouldn’t bank on this method being very effective for you. Customers are fickle and don’t always stick around to see what’s next.

 

Store Offers/Flash Sales

A great way to build loyalty with your customer base is through the deals that you give them. People are deal-seekers and love any discounts or special offers that you can give them. A great way to have customers remember your brand while driving additional revenue is through running a BOGO campaign. paciugo buy one get one promotionThis kind of campaign drives double the traffic in store. One gift for a friend, one for your customer purchasing the offer. In addition, this campaign helps drive gift card sales during non-holiday seasons and low periods. Over the 2015 Holiday season, a Buy One, Get One campaign resulted in over $40,000 of eGift Cards sold.  Consumers loved it, driving a high redemption percentage of 43%. As a result, a large number of customers who received promotional gifts came in store to buy.

yiftee4 Marketing Efforts To Get Customers Back In!

Who We Follow

by yiftee on September 9, 2015

Yiftee believes in the power of community.  Although many of our best small business marketing ideas come from our own merchants, a large community of influencers exists to support small and independent business success.  We want to share those that we think are the most interesting, forward-thinking, and relevant to you.

Kabbage.com – exists to help small businesses with loans and cash-flow.  Their blog is a plethora of information to help SMBs to grow and thrive.

Easy Savings– MasterCard Easy Savings program delivers savings to MasterCard business cardholders.

@RetailDive  Daily retail news. We cover retail tech, ecommerce, store ops, shopper trends, consumer habits, etail, wholesale, omnichannel, brands.

@GoogleSmallBiz Help small business owners succeed on the web by connecting them to experts and each other.

MasterCard Biz – great content on strategy, digital payments, EMV, innovation, and security, plus a marketplace of discounts and tools from partner providers.

Web.com –   Web.com’s small business forum is blog that gives real world and achievable online marketing tips. Follow them @Webdotcom

Loyalty 360 – A blog about customer retention and loyalty.  Follow them @Loyalty360

HootSuite – A blog about managing social media marketing across all social channels.

National Restaurant Association – Newsletters and research about the latest restaurant trends and events. Follow them @WeRRestaurants

National Retail Federation – News and resources for retailers.  Follow them @NRF

Check back for more influencers and resources.  We add to our list regularly.

yifteeWho We Follow