Here’s How

Yiftee eGift Card Launch Kit for Merchants

by yiftee on December 6, 2017

Transcript:

  1. Place your gift card button prominently on your website’s header (check out Restaurants Unlimited, Flea Street Café, and Sojo Spa Club) Add a “Gift Card” tab to your business Facebook page. Learn how to do it here. Run your activation card to ensure gift cards can only be used at your location (type 16-digit MasterCard voucher number into point of sale as a credit card transaction.) Lastly, train your employees and make sure they know how to accept Yiftee eGift cards. Watch our training video here.
  2. This document will prepare you and your staff with the resources and information you need to accept and redeem these electronic gift cards. Questions? Check out our eGift card FAQ at the end of this slideshow. First- If you haven’t already, watch this 90 second video and invite your cashiers and wait staff to do the same. Video link: http://bit.ly/1l3WvqN
  3. Show this card to the cashier at CARD NUMBER 5199 7543 2545 6152 EXP (MM/DD/YY) CVV ZIPCODE 08/30/15 448 94025 To Redeem an eGift Card: Customer presents a voucher on a mobile device or printed on paper. Redeem like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount*, otherwise the transaction will be declined. *To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method.
  4. Spread The Word & Promote Your Gift Cards! Email Marketing: Create prominent newsletter signup forms or pop-ups on your website to gather valuable contact information Put a fishbowl for business cards by your cash register Download email addresses of buyers from your Yiftee dashboard Use attractive images and creative titles to promote your eGift Cards via email newsletter. Social Media: Facebook, Instagram, Pinterest, Yelp, TripAdvisor and Twitter are powerful tools for getting the word out about your business and eGift Cards. Make sure your accounts are up to date and reflect your personality Make a plan to regularly post updates, promotions, images and graphics Post regularly and make sure you link images to your merchant eGift Card page
  5. Spread The Word and Sell! In-store Promotions and Employee Education Review and use your welcome packet supplies including table tents, signs, stickers and cards Let your customers and callers know that you now sell gift cards 24/7 on your website and Facebook Visit our online merchant training video to learn and educate your staff about your Yiftee eGift Cards Request more table tents, signs, stickers or staff instructional cards We love creating custom graphics for FREE. Let us know how we can help you! Example below:
  6. Engaging customers to bring them in store, using eGCs TV Commercials, print, radio Reputation Management, Customer Recovery/Appreciation Buy One Get One (BOGO) Offers and Discounts Event and Sports Engagement Marketing Birthday Club (email and SMS lists) Text RETRO to 74499 for a $50 eGift Card GET A $25 eGift Card for $20 Text to 408-831-6778 the word “SMITTEN” to get a demo eGift C ard TRY IT! Promotional Tools
  7. Using Yiftee to Grow Your Business Do A ”Buy One, Get One” Promo Yiftee can also help you launch a creative “Buy One, Get One” (BOGO) promotion specially designed to your business goals! BOGO’s are very popular with gift card buyers! Our merchants have found great success in motivating customers to give gifts by letting buyers get something extra for themselves. Think store openings, holidays, or any excuse to boost your eGift Card sales and in-store traffic! Click here to schedule a demo to learn more about Buy-One, Get-One promotions.
  8. Using Yiftee to Grow Your Business Do A ”Text-A-Gift” Promo Add a Yiftee Text-A-Gift number to email, social, print, radio, TV or event marketing to bring customers in store. Text-A-Gift is an SMS Text Message tool which adds valuable measurability to your advertising and marketing promotions. Text-A-Gift brings new and current customers into your store and creates the perfect opportunity to impress and upsell. It also allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines. We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift value, time to expiration, and business type. Text-A- Gift works much better than coupons which typically have a 2-3% redemption rate. Plus, customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Test how Text-A-Gift works: Text SMITTEN to 408-831-6778 and get a demo-gift. Click here to schedule a demo to learn more about how Text-A-Gift works
  9. eGift Card Cashier FAQ: Q: How do I redeem an eGift Card? A: Redeem eGift Card like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount, otherwise the transaction will be declined. To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method. Watch the training video http://bit.ly/1l3WvqN for more information. Q: What do I do if the gift card is ‘declined’? A: An eGift card is declined if you try to redeem more than the value of the card, or if any of the redemption information is mis-typed. Start the transaction over with the correct value and redemption information. Call 650-564-4438 x3 if you need help. Q: Does the eGift card function as a ‘pre-paid’ credit card regarding automatic tipping hold-backs? A: No. The eGift Card can be redeemed for the full value when entering it into the payment system. Q: Since the eGift Card is like a MasterCard, can it be redeemed anywhere? A: No. eGift Cards can only be redeemed at your business. Q: Where can customers buy our gift cards? A: eGift Cards are available for purchase on Your website. Q: How are our eGift cards delivered? A: Customers can send them via email, text, or Twitter instantly. eGift Card recipients will receive monthly eReminders of the gift card. Q: Is there a fee to purchase our eGift Cards? A: The gift sender pays $1.00 plus 5% of the gift value. The gift recipient gets 100% of the gift value. Q: Can an eGift Card be used more than once? A: Cards are multi use and the current balance is always reflected on the digital voucher. Customers must redeem their gifts before they expire and the expiration date is noted on the gift voucher. Q: Can I apply a refund to the eGift Card? A: Yes. Refunds can be applied to a valid (unexpired) eGift Card voucher just as you would to a credit card. Call 650-564-4438 x 3 for Yiftee eGift Card customer support.
  10. Referral Bonus & Contact Info Spread The Word And Get a $20 gift card! Help Your Friends sell eGift Cards with Yiftee – simply navigate to your merchant dashboard and click “Earn $20” on the top right of your dashboard. We will send you a $20 Yiftee eGift Card to one of our 58,000 merchants for each referral you send that signs up as a merchant! We are excited that you have chosen us as your partner. We know you face many decisions and challenges each day. You made a great decision to partner with us and we are here to help you to sell and grow. Please email or call me with any questions or for more help: Thanks! arthur@yiftee.com 1030 Curtis Street Menlo Park, CA 94025 1.650.564.4438 www.yiftee.com
yifteeYiftee eGift Card Launch Kit for Merchants

Holiday Promotion Ideas For Your Business

by yiftee on October 10, 2017

holiday promotion ideas

It’s happened before. October rolls around, Halloween passes you by and suddenly, the holiday season is upon us and you have no marketing initiatives to drive customers in! In order to make your mark, your holiday promotion ideas need to be eye-catching and attention worthy. Brands need campaigns that actually make customers happy instead of adding to holiday noise. The brands that run special promotions during the holidays tend to be more successful in getting customers in through their doors.

If you don’t have holiday promotion ideas in mind, there’s still plenty of time to set up a creative holiday promotion for your business and make a big impact on this year’s revenue. As November rolls arounds, we wanted to give you some creative holiday promotion ideas for your business to run for your customers.

Engage with your customers

Nothing gets people in a shopping mood more than Christmas decorations! A great way to make sure your business stays top of mind is to engage with your customers by holding a contest or sweepstakes. Couple of engagement ideas for customers are:

  • Holiday Costume Contest – who has the ugliest Christmas sweater? Who can dress up like Santa and Mrs. Claus the best?
  • Christmas Tree Decoration Contest – Who has the brightest and most decorated tree?
  • Recipe Contest – What’s the best Christmas themed dish a customer can cook up for you?
  • Text-Back Campaign – “All I want for Christmas is…”. Have customers text-in their answer. Most creative is the winner! (Learn more)
holiday promotion ideas starbucks

Design your best cup! Starbuck’s holiday cups are a staple in holiday themed decorations. Source: Odyssey

Of course, these types of promotions always require a bit of planning. However, most of these promotions are relatively easy to run and can go a long way when customers think about your brand.

Offer a little something extra

In the gifting world, an “incentive” is something extra that pushes a shopper to take action, such as making a purchase, completing a survey or signing up for a mailing list. In other words, it’s an added enticement to get customers to do what you want them to do. Here are some ideas on incentive-based marketing you can try for your business:

  • Offer a “Buy-One, Get-One” promotion – customers who purchase an eGift card from your business can earn an extra eGift card either for themselves or for a friend. (Learn more)
  • Set up a Birthday Club/VIP Club – customers who enter their contact information (phone #, email address, Birthday) receive a birthday/VIP gift on their Birthday or even Christmas. (Learn more)
  • Offer a small reward for increased spending – A lot of brands don’t like discounts, they believe it takes away from the value that they are trying to sell. However, if you’re trying to push a certain product it might be beneficial to offer something small see if it increases the likelihood of a customer purchasing.
heavenly donut birthday club

Heavenly Donut’s Birthday Club

Go out of your way

Competition amongst businesses is at an all-time high this time of year so it’s critical to your brand that you stand out to customers. Here are some ideas to better serve your customers this Christmas:

  • Extend your hours – I did all of my shopping 3 days before Christmas last year. Shoppers are out longer and later trying to find their last gifts. Do them a favor and stay open later.
  • Offer complimentary shipping (if you ship!) – Sometimes, customers see this as more valuable than a discount towards their final cost.
  • Wrap their gifts – Going off the theme of time sensitivity, more and more customers are looking at business’s to wrap their gifts for them. Offer to do it for them instead if you have the manpower!
yiftee gifts

Source: Mashable

Need more holiday promotion ideas?

We can help you with that! In addition to eGift cards, Yiftee offers a suite of mobile promotions for businesses to run. In November & December of last year alone, over 50 Yiftee merchants ran “Buy-One, Get-One” promotions which drove in customers when January rolled around. Schedule a time to chat with our promotions specialist and we can have a promotion up and running in 30 minutes!

yifteeHoliday Promotion Ideas For Your Business

Back to School Shopping Spending Data

by yiftee on August 4, 2017

BAck to school Data

With statistics from the National Retail Federation projecting Back to School spending reaching a total of around $29.5 billion, the months of July and August are now considered the second biggest shopping season of the year. This will be the second highest spending on Back to School supplies since 2012 when spending was totaled at $30.3 billion. This new total is a ten percent increase from last year and is a result of the stabilized economy, rising wages, and increased employment levels.

We are currently in the height of the back to school shopping season. Deloitte’s annual survey on back to school shopping concluded that 71% of spending takes place during an eight week period from early July through late August. An easy way for retailers to anticipate behaviors for this back to school shopping season is to look at projected allocations of spending.

Expected spending graph

The same Deloitte Survey projects that a majority of all shopping will be completed in stores, 21% online, and 22% of individuals are undecided. (graph) Of the undecided, 68% will shop online when online shipping is offered, and 65% will shop online at various points in the summer to take advantage of various deals. A little over half will shop online when they can take advantage of a buy online and return in store deal. 49% prefer a system similar to Amazon Prime where loyalty programs that provide faster, cheaper shipping, instead of discounts on merchandise. Although these 22% may not shop online, a majority will still visit online sites to research Back to School supplies online before purchasing. 

characteristics of undecided shoppers

Social media also plays a role in back to school online shopping as one fourth of individuals will use social media for transactions. Social media is also commonly used to receive coupons, browse products, and read reviews and recommendations.  

social media usage in back to school shopping

Lastly, there are a lot of deals that will help back to school shoppers save money during this shopping season. For example, Amazon has back to school merchandise marked down by 80% this season. This ranges anywhere from children’s apparel, school supplies, and electronics. Apple is also running a promotion where the MacBook Pro and the MacBook Air are discounted up to $300 for teachers and students. Also, a free set of Beats Wireless Headphones will be given with purchase.

Comments or questions?

Give us a call at (650)564-4438 or schedule a demo with us.

 

yifteeBack to School Shopping Spending Data

Gift Card Solutions For Franchises and Chains

by yiftee on September 23, 2016

Holiday season preparations are starting earlier and earlier for all kinds of businesses. If you want to get ahead of this year’s holiday season, there’s no time to waste. Whatever business you own, you need to get your industry’s equivalent stockings, gifts, and Christmas trees for this years rush of foot traffic.

Our gift card platform has provided over 55,000 merchants with an effective way to drive additional revenue through gift card sales, buy-one, get-one promotions, interactive gifting. But don’t take our word from it, hear from some of our merchants:

gift card solution for franchise and chains

 

Want to try out the recipient experience of our eGift Cards?

Click here to get a test gift!

yifteeGift Card Solutions For Franchises and Chains

How You Look- Part 2

by yiftee on November 10, 2015

Yiftee wants you to look your personal best.  Your mobile or printed eGift Card already defines your image and brand. Now you can change the look of your redemption voucher (card shown to the cashier) by changing the default Yiftee orange color and Yiftee logo to your own color and logo design.  Now everyone will easily recognize the redemption vouchers as your own branded eGift Cards.

Here’s how…

yifteeHow You Look- Part 2

Frequency of Yiftee Activity Notifications

by yiftee on October 19, 2015

Yiftee will now notify Yiftee merchants daily when a Yiftee eGift Card is purchased for or redeemed at your store. Now you will be sure to be ready for those new Yiftee customers when they arrive.

Using the Yiftee Merchant Portal, you can modify the notification frequency to any of the following options: no notifications, daily notifications, weekly notifications.

Here’s how…

yifteeFrequency of Yiftee Activity Notifications

Promotional eGifts – Shorter Expiration

by yiftee on October 8, 2015

Coupons and discounts are yesterday’s promotional tools. They devalue your product or service and customers expect and wait for those lower prices in the future. Promotions in the form of eGift Cards are received as just that… a gift.

Using your Yiftee Merchant Portal, you can send eGifts to your customers to celebrate special store events, holidays, as a birthday gift, or just because (during slow season) with a short expiration date to encourage them to come in and redeem it. Note that only gifts sent by you at your shop have this special feature (shortened expiration period). Consumer purchased Yiftee eGift Cards expire after one year, upon which the value is returned to the sender.

Here’s how…

yifteePromotional eGifts – Shorter Expiration

Chains/Franchises: where were your eGift Cards redeemed?

by yiftee on October 6, 2015

Have multiple locations? Struggle with the administration and tracking of gift cards between store locations? Yiftee eGift Cards eliminate that issue whether you are a chain or a franchise since the payment is delivered to you at redemption. The Yiftee Merchant Portal enables you to track where gift cards are redeemed, who redeemed them and when.

Here’s how…

yifteeChains/Franchises: where were your eGift Cards redeemed?

EMV Change-over? Rebind your eGift Cards

by yiftee on October 5, 2015

Yikes! EMV is here. If you POS device has changed due to EMV implementation, you will need to reactivate it with a Yiftee Activation Card. Your customers’ Yiftee eGift Cards will be declined until you run a new Activation Card. Never fear! It’s simple.

Here’s how…

yifteeEMV Change-over? Rebind your eGift Cards

How You Look- Part 1

by yiftee on October 5, 2015

Yiftee wants you to look your best. There’s a reason they say “first impressions count”. Just like your website, your Yiftee eGift Card page defines your image and brand. Now you can improve the look of your Business Page Logo by removing the default white square that Yiftee adds to the back of it. If you have a transparent background logo image, you can now have it ‘float’ above your Cover Page Photo without the white box.

Here’s how…

yifteeHow You Look- Part 1