For Merchants

Yiftee blogs about merchant marketing

Send Your Grad an eGift Card to Their Hometown Favorites

by yiftee on June 3, 2020

A Yiftee eGift Card is a perfect way to celebrate your grad this year. The class of 2020 will go down as one of the most resilient, problem-solving, and hardworking classes in history. Despite numerous obstacles, countless students have shown their support for one another, even while completing their degrees virtually. Our grads may have received their degrees via mail, “walked across the stage” over Zoom, or even driven by their schools in lieu of a traditional ceremony. However, our 2020 grads still deserve the same praise for their accomplishments, in fact, they deserve it even more!

How Yiftee eGift Cards Make the Perfect Gifts

Whether your community uses Yiftee Express eGift Cards or Community eGift Cards, Yiftee allows you to send virtual eGift certificates local restaurants, clothing stores, tennis class, nail salons, and more of your grad’s favorite spots in town. Many graduates are sheltering at home for the time being, so what better gift than treating them to their favorite foods and items they grew up with.

But wait, there are even more perks

  1. Guarantee Gifts People will Love!– Yiftee Community Cards allow your grad to choose between a number of stores provided on a universally accepted card for participating vendors. Express Cards let you select an eGift for one establishment you know they will love.
  2. Buy Without Leaving Home – Stay home, stay safe, buy online.
  3. Send eGift Cards in Bulk – Have a massive family? No one gets left behind when you buy with Yiftee! Include multiple email addresses or phone numbers to send eGift Cards to a large number of recipients
  4. Choose the Amount – Make sure your brother, bestie, and co-worker all feel included (without the pressure of limited amount options)
  5. Support Local Businesses – Gen Z has been hailed for social consciousness efforts and activism. By providing your grad with a local card, it gives them the opportunity to support their community
  6. Helps Stores Temporarily Closed Due to COVID – Sending an eGift Card to your grad’s favorite hairdresser or nail salon, gives them the opportunity to help them now, and get their hair-do soon after!

Find out More

Know a deserving grad? Want to thank an employee? – Send a Yiftee!

Have a business? – Set up an eGift Card in minutes. It’s easy!

About Yiftee

Yiftee is a simple, secure, PoS-independent way to sell eGift Cards online and send them by email, text or print anywhere in the U.S. Self-sign-up takes just minutes to set up a custom-branded card with a unique URL for proactive local marketing outreach, plus access through Facebook, Instagram and other eGift Card Marketplaces. Yiftee serves thousands of local businesses and has been doing so since 2012. 

Yiftee website

yifteeSend Your Grad an eGift Card to Their Hometown Favorites

Is Your City Set Up With Yiftee Express eGift Cards Yet? – Check Out Shreveport, Louisiana!

by yiftee on June 3, 2020
Shreveport Express Cards feature eGift Cards for several local vendors including restaurants, interior designers, tennis facilities, and more!

Yiftee is an eGift Card company that supports local business by allowing customers to buy and send eGift cards from their favorite restaurants, salons, and shops without ever having to leave the vicinity of their homes.

The COVID-19 crisis has hit small businesses particularly hard. One analyst predicted as many as 15,000 will close permanently resulting in hundreds of thousands of lost jobs. Yiftee can help. Our eGift Card service can generate cash for small businesses even when they are closed.

What are Express Cards?

Express cards allow individual restaurants, salons, and ice cream shops to promote their own eGift cards.

1: Merchants Can Promote eGift Cards Specific to Their Store!

You can purchase an Express eGift Card directly on the website, Facebook Page, or Instagram of a participating Yiftee merchant.

We suggest that merchants add a “Gift Card” tab to increase visibility to this gifting option, to bring increased traffic from customers. Similarly, a “Gift Card” page can be added on the store’s Facebook page, making the cards easily findable.

2: Customers Can Both Purchase and Send eGift Cards Through the Link Provided

  1. Choose the amount you want to send as an eGift Card
  2. Provide an email or phone number of the recipient
  3. Write the recipient a personalized message for their birthday, graduation, or simply just because!
  4. Yiftee verifies the card, processes the payment, and delivers the gift, protecting your credit card from fraud in the process

PS. Yiftee even sends your gift recipients reminders to use their eGift card!

Yiftee Express eGift Cards give merchants the option to either:

  • Personalize their own banner image and card design
  • Select a card template from our library
  • Our team can customize the images upon request

Customers pay an eDelivery fee of $1+5% to cover initial credit card fees and fraud protection, a cost the merchant can choose to absorb

3: Redeeming the eGift Card is Easy

Customer presents eGift Card on either:

  1. Mobile device
  2. Printed on a piece of paper

That’s it!

The merchant can then redeem the card online in their Yiftee portal by entering the gift code number & amount specified.

Yiftee’s merchant portal can be easily accessed using a smartphone, tablet, or browser. On the portal, they can “refund” the amount if applicable and automatically view the updated balance in their account.

Shreveport, Louisiana is Already Using Yiftee Express Cards!

After launching with Yiftee, Shreveport’s eGift Cards have received over 74,000 impressions! Shreveport services over three dozen Yiftee Express Cards for the city’s prominent vendors including restaurants like El Cabo Verde and Giuseppe’s Pastacaffe, and also Haus of Beaute beauty and esthetician services. Even closed shops are able to get the money from Express Cards when they are sold, as a way to empower your hardest hit local businesses during the coronavirus.

View all of the Express Cards in Your Town!

In addition to finding Yiftee Express eGift Cards on merchants’ websites and social media, Yiftee makes it easy to view the entire collection of cards offered within your community. Check out Shreveport’s collection here.

Want to See Other Options? Learn about Yiftee Community eGift Cards

  • Yiftee’s community cards, like the Detroit card, function for multiple participating vendors within a given area.
  • To learn more about community cards, click here!

Not Set Up? Get Started With Yiftee!

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Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeIs Your City Set Up With Yiftee Express eGift Cards Yet? – Check Out Shreveport, Louisiana!

Last-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

by yiftee on May 9, 2020

On Mother’s Day, we celebrate our biggest cheerleader and inspirer for her caring, sacrifice, and support. Although some of us are unable to get together this holiday, during the quarantine, we can still show our loved ones that we have them in our hearts and minds.

Americans send over 113 million Mother’s Day cards a year, as it is the third-largest card-sending holiday in the United States. Virtual gifting is a tremendous alternative for those limited in their ability to obtain and deliver cards or packages, during these difficult times.

Yiftee makes it easy for your customers to still give mom the gift of her favorite shops and restaurants, in the form of an easy-to-use E-Gift Card! Learn how your business can adopt simple and effective tools to promote your eGift Cards this holiday.

“A Mother is your first friend, your best friend, your friend forever.”

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Yiftee E-Gift Cards are

  • FAST! — Customers can send an e-Gift Card via email or text, without the stress of wondering if the postal service will deliver by May 10th.
  • EASY! — Yiftee makes it simple for people of all ages to present an eGift Card on a mobile device (or even print it on paper!) It can be redeemed either in-store or over the phone.
  • MEANINGFUL! — Customers can write mom a personalized message wishing her a Happy Mother’s Day to express gratitude.

Tips and Tricks to Get Your Customers to Send E-Gift Cards this Mother’s Day

Email Marketing

  • Send customers the link to your eGift Card as a last-minute gift idea that moms are guaranteed to love
    • With the added benefit of supporting local businesses
    • Download a customer email list from the ‘Gifts Sold’ report in the Yiftee portal

Social Media

  • Facebook, Instagram, Yelp, Twitter, and Trip Advisor are powerful tools for spreading the word (and link) for your Mother’s Day eCards

Promotions

Do a ‘Text-A-Gift’ Promo

  • Text-A-Gift is an SMS Text Message tool that adds valuable measurability to your advertising and marketing promotions. It allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines
  • We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift-value, time to expiration, and business type.
  • Text-A-Gift works much better than coupons which typically have a 2-3% redemption rate
    • Customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Campaign set up and per-gift fees apply
  • Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift

Buy One, Get One Free

  • Set up a “Buy One, Get One Free” (BOGO) promotion as an extra incentive to get customers to send your eGift card this Mother’s Day
  • Specify start and end dates for your promotion, the “Buy” amount, the “Get” amount, the start date that you “Get One” can be used and its expiration date
    • P.S. This technique also helps to bring extra traffic to your store during slower periods
  • Email support@yiftee.com to set up BOGO. Campaign set up and per-gift fees apply.

Not Set up with Yiftee Yet? Get started!

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeLast-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

Valentine’s Day Gift Card Opportunities For You

by yiftee on January 16, 2018

gift cards for valentines day

Valentine’s Day is right around the corner meaning spending from the holiday season is not over yet! Americans are expected to spend over $19.7 billion dollars worldwide in gifts alone, nearly a billion more than last year. Nearly 52% of those gift purchases are in the form of a gift card.

Why Sell Gift Cards?

The months from November to February are the highest gift card selling months of the year. Why? Because of the holiday season (Black Friday, Christmas, Cyber Monday) and of course Valentine’s Day. As stated earlier, an astounding 52% of consumers who purchase gifts for their loved ones on this day purchase their gift in the form of a gift card, meaning the market is huge!

  • Generate additional revenue – start selling online and on Facebook to get an extra edge.
  • Build stronger brand recognition – eGift cards are custom-branded to match your business.
  • Convenience – Gift cards are sent via text, email, or Social Media.
  • Upsell Opportunities – Customers on average spend 20% more than the value of their gift card.

egift cards

How quickly can I set it up?

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
  • Place button on your website/Facebook – Put a button on your website & Facebook to let customers know you are offering digital gift cards.

Can I talk to someone first?

Absolutely! Give us a call at 650-564-4438 (ext. 3) and we’ll help answer any questions you might have!

yifteeValentine’s Day Gift Card Opportunities For You

Yiftee eGift Card Launch Kit for Merchants

by yiftee on December 6, 2017

Transcript:

  1. Place your gift card button prominently on your website’s header (check out Restaurants Unlimited, Flea Street Café, and Sojo Spa Club) Add a “Gift Card” tab to your business Facebook page. Learn how to do it here. Run your activation card to ensure gift cards can only be used at your location (type 16-digit MasterCard voucher number into point of sale as a credit card transaction.) Lastly, train your employees and make sure they know how to accept Yiftee eGift cards. Watch our training video here.
  2. This document will prepare you and your staff with the resources and information you need to accept and redeem these electronic gift cards. Questions? Check out our eGift card FAQ at the end of this slideshow. First- If you haven’t already, watch this 90 second video and invite your cashiers and wait staff to do the same. Video link: http://bit.ly/1l3WvqN
  3. Show this card to the cashier at CARD NUMBER 5199 7543 2545 6152 EXP (MM/DD/YY) CVV ZIPCODE 08/30/15 448 94025 To Redeem an eGift Card: Customer presents a voucher on a mobile device or printed on paper. Redeem like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount*, otherwise the transaction will be declined. *To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method.
  4. Spread The Word & Promote Your Gift Cards! Email Marketing: Create prominent newsletter signup forms or pop-ups on your website to gather valuable contact information Put a fishbowl for business cards by your cash register Download email addresses of buyers from your Yiftee dashboard Use attractive images and creative titles to promote your eGift Cards via email newsletter. Social Media: Facebook, Instagram, Pinterest, Yelp, TripAdvisor and Twitter are powerful tools for getting the word out about your business and eGift Cards. Make sure your accounts are up to date and reflect your personality Make a plan to regularly post updates, promotions, images and graphics Post regularly and make sure you link images to your merchant eGift Card page
  5. Spread The Word and Sell! In-store Promotions and Employee Education Review and use your welcome packet supplies including table tents, signs, stickers and cards Let your customers and callers know that you now sell gift cards 24/7 on your website and Facebook Visit our online merchant training video to learn and educate your staff about your Yiftee eGift Cards Request more table tents, signs, stickers or staff instructional cards We love creating custom graphics for FREE. Let us know how we can help you! Example below:
  6. Engaging customers to bring them in store, using eGCs TV Commercials, print, radio Reputation Management, Customer Recovery/Appreciation Buy One Get One (BOGO) Offers and Discounts Event and Sports Engagement Marketing Birthday Club (email and SMS lists) Text RETRO to 74499 for a $50 eGift Card GET A $25 eGift Card for $20 Text to 855-890-2028 the word “SMITTEN” to get a demo eGift C ard TRY IT! Promotional Tools
  7. Using Yiftee to Grow Your Business Do A ”Buy One, Get One” Promo Yiftee can also help you launch a creative “Buy One, Get One” (BOGO) promotion specially designed to your business goals! BOGO’s are very popular with gift card buyers! Our merchants have found great success in motivating customers to give gifts by letting buyers get something extra for themselves. Think store openings, holidays, or any excuse to boost your eGift Card sales and in-store traffic! Click here to schedule a demo to learn more about Buy-One, Get-One promotions.
  8. Using Yiftee to Grow Your Business Do A ”Text-A-Gift” Promo Add a Yiftee Text-A-Gift number to email, social, print, radio, TV or event marketing to bring customers in store. Text-A-Gift is an SMS Text Message tool which adds valuable measurability to your advertising and marketing promotions. Text-A-Gift brings new and current customers into your store and creates the perfect opportunity to impress and upsell. It also allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines. We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift value, time to expiration, and business type. Text-A- Gift works much better than coupons which typically have a 2-3% redemption rate. Plus, customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift. Click here to schedule a demo to learn more about how Text-A-Gift works
  9. eGift Card Cashier FAQ: Q: How do I redeem an eGift Card? A: Redeem eGift Card like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount, otherwise the transaction will be declined. To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method. Watch the training video http://bit.ly/1l3WvqN for more information. Q: What do I do if the gift card is ‘declined’? A: An eGift card is declined if you try to redeem more than the value of the card, or if any of the redemption information is mis-typed. Start the transaction over with the correct value and redemption information. Call 650-564-4438 x3 if you need help. Q: Does the eGift card function as a ‘pre-paid’ credit card regarding automatic tipping hold-backs? A: No. The eGift Card can be redeemed for the full value when entering it into the payment system. Q: Since the eGift Card is like a MasterCard, can it be redeemed anywhere? A: No. eGift Cards can only be redeemed at your business. Q: Where can customers buy our gift cards? A: eGift Cards are available for purchase on Your website. Q: How are our eGift cards delivered? A: Customers can send them via email, text, or Twitter instantly. eGift Card recipients will receive monthly eReminders of the gift card. Q: Is there a fee to purchase our eGift Cards? A: The gift sender pays $1.00 plus 5% of the gift value. The gift recipient gets 100% of the gift value. Q: Can an eGift Card be used more than once? A: Cards are multi use and the current balance is always reflected on the digital voucher. Customers must redeem their gifts before they expire and the expiration date is noted on the gift voucher. Q: Can I apply a refund to the eGift Card? A: Yes. Refunds can be applied to a valid (unexpired) eGift Card voucher just as you would to a credit card. Call 650-564-4438 x 3 for Yiftee eGift Card customer support.
  10. Referral Bonus & Contact Info Spread The Word And Get a $20 gift card! Help Your Friends sell eGift Cards with Yiftee – simply navigate to your merchant dashboard and click “Earn $20” on the top right of your dashboard. We will send you a $20 Yiftee eGift Card to one of our 58,000 merchants for each referral you send that signs up as a merchant! We are excited that you have chosen us as your partner. We know you face many decisions and challenges each day. You made a great decision to partner with us and we are here to help you to sell and grow. Please email or call me with any questions or for more help: Thanks! arthur@yiftee.com 1030 Curtis Street Menlo Park, CA 94025 1.650.564.4438 www.yiftee.com
yifteeYiftee eGift Card Launch Kit for Merchants

Holiday Promotion Ideas For Your Business

by yiftee on October 10, 2017

holiday promotion ideas

It’s happened before. October rolls around, Halloween passes you by and suddenly, the holiday season is upon us and you have no marketing initiatives to drive customers in! In order to make your mark, your holiday promotion ideas need to be eye-catching and attention worthy. Brands need campaigns that actually make customers happy instead of adding to holiday noise. The brands that run special promotions during the holidays tend to be more successful in getting customers in through their doors.

If you don’t have holiday promotion ideas in mind, there’s still plenty of time to set up a creative holiday promotion for your business and make a big impact on this year’s revenue. As November rolls arounds, we wanted to give you some creative holiday promotion ideas for your business to run for your customers.

Engage with your customers

Nothing gets people in a shopping mood more than Christmas decorations! A great way to make sure your business stays top of mind is to engage with your customers by holding a contest or sweepstakes. Couple of engagement ideas for customers are:

  • Holiday Costume Contest – who has the ugliest Christmas sweater? Who can dress up like Santa and Mrs. Claus the best?
  • Christmas Tree Decoration Contest – Who has the brightest and most decorated tree?
  • Recipe Contest – What’s the best Christmas themed dish a customer can cook up for you?
  • Text-Back Campaign – “All I want for Christmas is…”. Have customers text-in their answer. Most creative is the winner! (Learn more)
holiday promotion ideas starbucks

Design your best cup! Starbuck’s holiday cups are a staple in holiday themed decorations. Source: Odyssey

Of course, these types of promotions always require a bit of planning. However, most of these promotions are relatively easy to run and can go a long way when customers think about your brand.

Offer a little something extra

In the gifting world, an “incentive” is something extra that pushes a shopper to take action, such as making a purchase, completing a survey or signing up for a mailing list. In other words, it’s an added enticement to get customers to do what you want them to do. Here are some ideas on incentive-based marketing you can try for your business:

  • Offer a “Buy-One, Get-One” promotion – customers who purchase an eGift card from your business can earn an extra eGift card either for themselves or for a friend. (Learn more)
  • Set up a Birthday Club/VIP Club – customers who enter their contact information (phone #, email address, Birthday) receive a birthday/VIP gift on their Birthday or even Christmas. (Learn more)
  • Offer a small reward for increased spending – A lot of brands don’t like discounts, they believe it takes away from the value that they are trying to sell. However, if you’re trying to push a certain product it might be beneficial to offer something small see if it increases the likelihood of a customer purchasing.
heavenly donut birthday club

Heavenly Donut’s Birthday Club

Go out of your way

Competition amongst businesses is at an all-time high this time of year so it’s critical to your brand that you stand out to customers. Here are some ideas to better serve your customers this Christmas:

  • Extend your hours – I did all of my shopping 3 days before Christmas last year. Shoppers are out longer and later trying to find their last gifts. Do them a favor and stay open later.
  • Offer complimentary shipping (if you ship!) – Sometimes, customers see this as more valuable than a discount towards their final cost.
  • Wrap their gifts – Going off the theme of time sensitivity, more and more customers are looking at business’s to wrap their gifts for them. Offer to do it for them instead if you have the manpower!
yiftee gifts

Source: Mashable

Need more holiday promotion ideas?

We can help you with that! In addition to eGift cards, Yiftee offers a suite of mobile promotions for businesses to run. In November & December of last year alone, over 50 Yiftee merchants ran “Buy-One, Get-One” promotions which drove in customers when January rolled around. Schedule a time to chat with our promotions specialist and we can have a promotion up and running in 30 minutes!

yifteeHoliday Promotion Ideas For Your Business

Survey: Consumer Gift Card Spending

by yiftee on August 17, 2017

Gift Card Survey Transcript:
1. Yiftee Consumer Survey: Consumer Gift Card Spending Trends – Survey responses collected from 1,500 gift card buyers.
2. If given a free offer, 53% of customers prefer a $5 eGift card
3. 77% of customers prefer to receive and store coupons on their phones
4. Consumers frequently forget about a coupon they have clipped until after it has expired
5. 84% of consumers say that an incentive would push them to purchase one brand’s gift card over another brand’s
6. Consumers prefer sending eGift cards over plastic gift cards
7. Quickness of gift card delivery and delivery method are the main reasons why consumers have sent eGift cards in the past
8. 85% of consumers believe a $5 eGift card is more meaningful than a $5 coupon
9. 75% of consumers would text-in to a brand they frequent to receive an offer
10. 97% of consumers think it’s a nice gesture to receive a freebie gift on their birthday.
11. Contact us: salesop@yiftee.com or (650) 564-4438
yifteeSurvey: Consumer Gift Card Spending

Back to School Shopping Spending Data

by yiftee on August 4, 2017

BAck to school Data

With statistics from the National Retail Federation projecting Back to School spending reaching a total of around $29.5 billion, the months of July and August are now considered the second biggest shopping season of the year. This will be the second highest spending on Back to School supplies since 2012 when spending was totaled at $30.3 billion. This new total is a ten percent increase from last year and is a result of the stabilized economy, rising wages, and increased employment levels.

We are currently in the height of the back to school shopping season. Deloitte’s annual survey on back to school shopping concluded that 71% of spending takes place during an eight week period from early July through late August. An easy way for retailers to anticipate behaviors for this back to school shopping season is to look at projected allocations of spending.

Expected spending graph

The same Deloitte Survey projects that a majority of all shopping will be completed in stores, 21% online, and 22% of individuals are undecided. (graph) Of the undecided, 68% will shop online when online shipping is offered, and 65% will shop online at various points in the summer to take advantage of various deals. A little over half will shop online when they can take advantage of a buy online and return in store deal. 49% prefer a system similar to Amazon Prime where loyalty programs that provide faster, cheaper shipping, instead of discounts on merchandise. Although these 22% may not shop online, a majority will still visit online sites to research Back to School supplies online before purchasing. 

characteristics of undecided shoppers

Social media also plays a role in back to school online shopping as one fourth of individuals will use social media for transactions. Social media is also commonly used to receive coupons, browse products, and read reviews and recommendations.  

social media usage in back to school shopping

Lastly, there are a lot of deals that will help back to school shoppers save money during this shopping season. For example, Amazon has back to school merchandise marked down by 80% this season. This ranges anywhere from children’s apparel, school supplies, and electronics. Apple is also running a promotion where the MacBook Pro and the MacBook Air are discounted up to $300 for teachers and students. Also, a free set of Beats Wireless Headphones will be given with purchase.

Comments or questions?

Give us a call at (650)564-4438 or schedule a demo with us.

 

yifteeBack to School Shopping Spending Data