Feature Articles

Send Your Grad an eGift Card to Their Hometown Favorites

by yiftee on June 3, 2020

A Yiftee eGift Card is a perfect way to celebrate your grad this year. The class of 2020 will go down as one of the most resilient, problem-solving, and hardworking classes in history. Despite numerous obstacles, countless students have shown their support for one another, even while completing their degrees virtually. Our grads may have received their degrees via mail, “walked across the stage” over Zoom, or even driven by their schools in lieu of a traditional ceremony. However, our 2020 grads still deserve the same praise for their accomplishments, in fact, they deserve it even more!

How Yiftee eGift Cards Make the Perfect Gifts

Whether your community uses Yiftee Express eGift Cards or Community eGift Cards, Yiftee allows you to send virtual eGift certificates local restaurants, clothing stores, tennis class, nail salons, and more of your grad’s favorite spots in town. Many graduates are sheltering at home for the time being, so what better gift than treating them to their favorite foods and items they grew up with.

But wait, there are even more perks

  1. Guarantee Gifts People will Love!– Yiftee Community Cards allow your grad to choose between a number of stores provided on a universally accepted card for participating vendors. Express Cards let you select an eGift for one establishment you know they will love.
  2. Buy Without Leaving Home – Stay home, stay safe, buy online.
  3. Send eGift Cards in Bulk – Have a massive family? No one gets left behind when you buy with Yiftee! Include multiple email addresses or phone numbers to send eGift Cards to a large number of recipients
  4. Choose the Amount – Make sure your brother, bestie, and co-worker all feel included (without the pressure of limited amount options)
  5. Support Local Businesses – Gen Z has been hailed for social consciousness efforts and activism. By providing your grad with a local card, it gives them the opportunity to support their community
  6. Helps Stores Temporarily Closed Due to COVID – Sending an eGift Card to your grad’s favorite hairdresser or nail salon, gives them the opportunity to help them now, and get their hair-do soon after!

Find out More

Know a deserving grad? Want to thank an employee? – Send a Yiftee!

Have a business? – Set up an eGift Card in minutes. It’s easy!

About Yiftee

Yiftee is a simple, secure, PoS-independent way to sell eGift Cards online and send them by email, text or print anywhere in the U.S. Self-sign-up takes just minutes to set up a custom-branded card with a unique URL for proactive local marketing outreach, plus access through Facebook, Instagram and other eGift Card Marketplaces. Yiftee serves thousands of local businesses and has been doing so since 2012. 

Yiftee website

yifteeSend Your Grad an eGift Card to Their Hometown Favorites

Exciting News: Yiftee’s Collaboration with Facebook to Provide eGift Cards To Support Local Businesses!

by yiftee on June 3, 2020

On April 16, 2020, Yiftee, Inc officially announced that they were chosen by Facebook, Inc to make 2,000+ local business and community eGift cards easily purchasable on Facebook and Instagram as a new simple way to support local businesses!

During the current COVID-19 pandemic, it is more important than ever to support local businesses. Even if you are not currently able to use the services of your favorite movie theater or nail salon, buying a Yiftee is a simple way to show your appreciation for them while their current revenue sources are limited. Yiftee’s relationship with Facebook and Instagram brings your favorite local take-out spots, spas, and salons right to your fingertips in the Facebook and Instagram apps.

While we are all taking steps as a community to embrace social-distancing policies and to help flatten the curve, you can send an eGift card without even leaving the couch. During this period of uncertainty and prolonged isolation, Yiftee makes it easier to show the special people in your life that you are thinking about them and supporting their local shops and restaurants.

Facebook

There are three ways to buy eGifts on Facebook and the FB app

1) Find eGift Cards Listed in Your Area!

FB uses your zip code to find local eGift cards, but you can also adjust the radius and change the location if you want to send an eGift to a friend in another city

Facebook can now inform you of eGift Cards you can buy for nearby businesses, based on your zip code! You may see a featured post of these local Gift Card options, OR you can find eGift Cards by going to Facebook’s new Coronavirus (COVID-19) Information Center–> How You Can Help–> Support Local Businesses–> Buy Gift Cards

2) Explore the eGift cards listed on Yiftee’s FB page!

There are two new ways to find a Yiftee-eGift Card on Facebook! First, check out the SHOP feature on Yiftee’s FB page to see a comprehensive listing of our merchants.

Find something you like? Click the link to find the business’ details. You also have the option to tag a friend, save the post for later, and share it!

Finally, the Check Out on Website feature will allow you to purchase a Yiftee eGift card for the amount of your choosing which you can easily send to your friends, family, and co-workers to show your appreciation!

3) Buy an eGift card directly on the company’s FB page!

Already know where you want to buy an eGift Card? Go directly to the company’s FB page and check out the Gift Cards feature. That’s it!

Instagram

Find us on your favorite company’s profile, bio, or story!

Instagram has enhanced their features to enable local businesses to promote themselves during this period of ambiguity, adding a “Gift Card” button so customers can purchase eGift cards in just a few clicks!

Here’s a link on how to do it: https://help.instagram.com/225148872171072?helpref=uf_permalink&amp%3Bfbclid=IwAR3VPbGTgpg7s10uPlF8U3UPfHfgTb7on0SVLn4X5HAN-za3X34V_-OPvdU

Find out More

Know a deserving grad? Want to thank an employee? – Send a Yiftee!

Have a business? – Set up an eGift Card in minutes. It’s easy!

About Yiftee

Yiftee is a simple, secure, PoS-independent way to sell eGift Cards online and send them by email, text or print anywhere in the U.S. Self-sign-up takes just minutes to set up a custom-branded card with a unique URL for proactive local marketing outreach, plus access through Facebook, Instagram and other eGift Card Marketplaces. Yiftee serves thousands of local businesses and has been doing so since 2012. 

Yiftee website

yifteeExciting News: Yiftee’s Collaboration with Facebook to Provide eGift Cards To Support Local Businesses!

Is Your City Set Up With Yiftee Express eGift Cards Yet? – Check Out Shreveport, Louisiana!

by yiftee on June 3, 2020
Shreveport Express Cards feature eGift Cards for several local vendors including restaurants, interior designers, tennis facilities, and more!

Yiftee is an eGift Card company that supports local business by allowing customers to buy and send eGift cards from their favorite restaurants, salons, and shops without ever having to leave the vicinity of their homes.

The COVID-19 crisis has hit small businesses particularly hard. One analyst predicted as many as 15,000 will close permanently resulting in hundreds of thousands of lost jobs. Yiftee can help. Our eGift Card service can generate cash for small businesses even when they are closed.

What are Express Cards?

Express cards allow individual restaurants, salons, and ice cream shops to promote their own eGift cards.

1: Merchants Can Promote eGift Cards Specific to Their Store!

You can purchase an Express eGift Card directly on the website, Facebook Page, or Instagram of a participating Yiftee merchant.

We suggest that merchants add a “Gift Card” tab to increase visibility to this gifting option, to bring increased traffic from customers. Similarly, a “Gift Card” page can be added on the store’s Facebook page, making the cards easily findable.

2: Customers Can Both Purchase and Send eGift Cards Through the Link Provided

  1. Choose the amount you want to send as an eGift Card
  2. Provide an email or phone number of the recipient
  3. Write the recipient a personalized message for their birthday, graduation, or simply just because!
  4. Yiftee verifies the card, processes the payment, and delivers the gift, protecting your credit card from fraud in the process

PS. Yiftee even sends your gift recipients reminders to use their eGift card!

Yiftee Express eGift Cards give merchants the option to either:

  • Personalize their own banner image and card design
  • Select a card template from our library
  • Our team can customize the images upon request

Customers pay an eDelivery fee of $1+5% to cover initial credit card fees and fraud protection, a cost the merchant can choose to absorb

3: Redeeming the eGift Card is Easy

Customer presents eGift Card on either:

  1. Mobile device
  2. Printed on a piece of paper

That’s it!

The merchant can then redeem the card online in their Yiftee portal by entering the gift code number & amount specified.

Yiftee’s merchant portal can be easily accessed using a smartphone, tablet, or browser. On the portal, they can “refund” the amount if applicable and automatically view the updated balance in their account.

Shreveport, Louisiana is Already Using Yiftee Express Cards!

After launching with Yiftee, Shreveport’s eGift Cards have received over 74,000 impressions! Shreveport services over three dozen Yiftee Express Cards for the city’s prominent vendors including restaurants like El Cabo Verde and Giuseppe’s Pastacaffe, and also Haus of Beaute beauty and esthetician services. Even closed shops are able to get the money from Express Cards when they are sold, as a way to empower your hardest hit local businesses during the coronavirus.

View all of the Express Cards in Your Town!

In addition to finding Yiftee Express eGift Cards on merchants’ websites and social media, Yiftee makes it easy to view the entire collection of cards offered within your community. Check out Shreveport’s collection here.

Want to See Other Options? Learn about Yiftee Community eGift Cards

  • Yiftee’s community cards, like the Detroit card, function for multiple participating vendors within a given area.
  • To learn more about community cards, click here!

Not Set Up? Get Started With Yiftee!

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Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeIs Your City Set Up With Yiftee Express eGift Cards Yet? – Check Out Shreveport, Louisiana!

Last-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

by yiftee on May 9, 2020

On Mother’s Day, we celebrate our biggest cheerleader and inspirer for her caring, sacrifice, and support. Although some of us are unable to get together this holiday, during the quarantine, we can still show our loved ones that we have them in our hearts and minds.

Americans send over 113 million Mother’s Day cards a year, as it is the third-largest card-sending holiday in the United States. Virtual gifting is a tremendous alternative for those limited in their ability to obtain and deliver cards or packages, during these difficult times.

Yiftee makes it easy for your customers to still give mom the gift of her favorite shops and restaurants, in the form of an easy-to-use E-Gift Card! Learn how your business can adopt simple and effective tools to promote your eGift Cards this holiday.

“A Mother is your first friend, your best friend, your friend forever.”

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Yiftee E-Gift Cards are

  • FAST! — Customers can send an e-Gift Card via email or text, without the stress of wondering if the postal service will deliver by May 10th.
  • EASY! — Yiftee makes it simple for people of all ages to present an eGift Card on a mobile device (or even print it on paper!) It can be redeemed either in-store or over the phone.
  • MEANINGFUL! — Customers can write mom a personalized message wishing her a Happy Mother’s Day to express gratitude.

Tips and Tricks to Get Your Customers to Send E-Gift Cards this Mother’s Day

Email Marketing

  • Send customers the link to your eGift Card as a last-minute gift idea that moms are guaranteed to love
    • With the added benefit of supporting local businesses
    • Download a customer email list from the ‘Gifts Sold’ report in the Yiftee portal

Social Media

  • Facebook, Instagram, Yelp, Twitter, and Trip Advisor are powerful tools for spreading the word (and link) for your Mother’s Day eCards

Promotions

Do a ‘Text-A-Gift’ Promo

  • Text-A-Gift is an SMS Text Message tool that adds valuable measurability to your advertising and marketing promotions. It allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines
  • We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift-value, time to expiration, and business type.
  • Text-A-Gift works much better than coupons which typically have a 2-3% redemption rate
    • Customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Campaign set up and per-gift fees apply
  • Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift

Buy One, Get One Free

  • Set up a “Buy One, Get One Free” (BOGO) promotion as an extra incentive to get customers to send your eGift card this Mother’s Day
  • Specify start and end dates for your promotion, the “Buy” amount, the “Get” amount, the start date that you “Get One” can be used and its expiration date
    • P.S. This technique also helps to bring extra traffic to your store during slower periods
  • Email support@yiftee.com to set up BOGO. Campaign set up and per-gift fees apply.

Not Set up with Yiftee Yet? Get started!

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeLast-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

Valentine’s Day Gift Card Opportunities For You

by yiftee on January 16, 2018

gift cards for valentines day

Valentine’s Day is right around the corner meaning spending from the holiday season is not over yet! Americans are expected to spend over $19.7 billion dollars worldwide in gifts alone, nearly a billion more than last year. Nearly 52% of those gift purchases are in the form of a gift card.

Why Sell Gift Cards?

The months from November to February are the highest gift card selling months of the year. Why? Because of the holiday season (Black Friday, Christmas, Cyber Monday) and of course Valentine’s Day. As stated earlier, an astounding 52% of consumers who purchase gifts for their loved ones on this day purchase their gift in the form of a gift card, meaning the market is huge!

  • Generate additional revenue – start selling online and on Facebook to get an extra edge.
  • Build stronger brand recognition – eGift cards are custom-branded to match your business.
  • Convenience – Gift cards are sent via text, email, or Social Media.
  • Upsell Opportunities – Customers on average spend 20% more than the value of their gift card.

egift cards

How quickly can I set it up?

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
  • Place button on your website/Facebook – Put a button on your website & Facebook to let customers know you are offering digital gift cards.

Can I talk to someone first?

Absolutely! Give us a call at 650-564-4438 (ext. 3) and we’ll help answer any questions you might have!

yifteeValentine’s Day Gift Card Opportunities For You

Holiday Promotion Ideas For Your Business

by yiftee on October 10, 2017

holiday promotion ideas

It’s happened before. October rolls around, Halloween passes you by and suddenly, the holiday season is upon us and you have no marketing initiatives to drive customers in! In order to make your mark, your holiday promotion ideas need to be eye-catching and attention worthy. Brands need campaigns that actually make customers happy instead of adding to holiday noise. The brands that run special promotions during the holidays tend to be more successful in getting customers in through their doors.

If you don’t have holiday promotion ideas in mind, there’s still plenty of time to set up a creative holiday promotion for your business and make a big impact on this year’s revenue. As November rolls arounds, we wanted to give you some creative holiday promotion ideas for your business to run for your customers.

Engage with your customers

Nothing gets people in a shopping mood more than Christmas decorations! A great way to make sure your business stays top of mind is to engage with your customers by holding a contest or sweepstakes. Couple of engagement ideas for customers are:

  • Holiday Costume Contest – who has the ugliest Christmas sweater? Who can dress up like Santa and Mrs. Claus the best?
  • Christmas Tree Decoration Contest – Who has the brightest and most decorated tree?
  • Recipe Contest – What’s the best Christmas themed dish a customer can cook up for you?
  • Text-Back Campaign – “All I want for Christmas is…”. Have customers text-in their answer. Most creative is the winner! (Learn more)
holiday promotion ideas starbucks

Design your best cup! Starbuck’s holiday cups are a staple in holiday themed decorations. Source: Odyssey

Of course, these types of promotions always require a bit of planning. However, most of these promotions are relatively easy to run and can go a long way when customers think about your brand.

Offer a little something extra

In the gifting world, an “incentive” is something extra that pushes a shopper to take action, such as making a purchase, completing a survey or signing up for a mailing list. In other words, it’s an added enticement to get customers to do what you want them to do. Here are some ideas on incentive-based marketing you can try for your business:

  • Offer a “Buy-One, Get-One” promotion – customers who purchase an eGift card from your business can earn an extra eGift card either for themselves or for a friend. (Learn more)
  • Set up a Birthday Club/VIP Club – customers who enter their contact information (phone #, email address, Birthday) receive a birthday/VIP gift on their Birthday or even Christmas. (Learn more)
  • Offer a small reward for increased spending – A lot of brands don’t like discounts, they believe it takes away from the value that they are trying to sell. However, if you’re trying to push a certain product it might be beneficial to offer something small see if it increases the likelihood of a customer purchasing.
heavenly donut birthday club

Heavenly Donut’s Birthday Club

Go out of your way

Competition amongst businesses is at an all-time high this time of year so it’s critical to your brand that you stand out to customers. Here are some ideas to better serve your customers this Christmas:

  • Extend your hours – I did all of my shopping 3 days before Christmas last year. Shoppers are out longer and later trying to find their last gifts. Do them a favor and stay open later.
  • Offer complimentary shipping (if you ship!) – Sometimes, customers see this as more valuable than a discount towards their final cost.
  • Wrap their gifts – Going off the theme of time sensitivity, more and more customers are looking at business’s to wrap their gifts for them. Offer to do it for them instead if you have the manpower!
yiftee gifts

Source: Mashable

Need more holiday promotion ideas?

We can help you with that! In addition to eGift cards, Yiftee offers a suite of mobile promotions for businesses to run. In November & December of last year alone, over 50 Yiftee merchants ran “Buy-One, Get-One” promotions which drove in customers when January rolled around. Schedule a time to chat with our promotions specialist and we can have a promotion up and running in 30 minutes!

yifteeHoliday Promotion Ideas For Your Business

Survey: Consumer Gift Card Spending

by yiftee on August 17, 2017

Gift Card Survey Transcript:
1. Yiftee Consumer Survey: Consumer Gift Card Spending Trends – Survey responses collected from 1,500 gift card buyers.
2. If given a free offer, 53% of customers prefer a $5 eGift card
3. 77% of customers prefer to receive and store coupons on their phones
4. Consumers frequently forget about a coupon they have clipped until after it has expired
5. 84% of consumers say that an incentive would push them to purchase one brand’s gift card over another brand’s
6. Consumers prefer sending eGift cards over plastic gift cards
7. Quickness of gift card delivery and delivery method are the main reasons why consumers have sent eGift cards in the past
8. 85% of consumers believe a $5 eGift card is more meaningful than a $5 coupon
9. 75% of consumers would text-in to a brand they frequent to receive an offer
10. 97% of consumers think it’s a nice gesture to receive a freebie gift on their birthday.
11. Contact us: salesop@yiftee.com or (650) 564-4438
yifteeSurvey: Consumer Gift Card Spending

Consumer Data Helps Businesses Run Smarter Promotions

by yiftee on July 6, 2017

Blog (2)

In the data driven world that we live in, consumer data plays a vital role in helping businesses enhance their consumer’s experience. Consumer data not only helps businesses understand their customers, but it also helps learn more about the business itself. They can learn the strengths and weaknesses of their business, which can help them maximize their profits and lower their costs. Amazon, which is one of the world’s largest collectors of consumer data, continually analyzes the data that they have on their customers to learn more about their buying behaviors and patterns. This allows Amazon to optimize their customer’s experiences on their various platforms and services.AdobeStock_85595304-min

Data was a key reason why Amazon decided to recently purchase Whole Foods. This acquisition will allow them to gain even more insights into their customer’s buying habits, since grocery shopping is a regular activity for most people. They can use this data to help them predict what items or bands of food shoppers might want to buy; it can also tell them what the most popular days and times are for grocery shopping.analytics-dash

By using Yiftee eGift cards your business will be able to collect important data about your clientele that can give you an edge over your competitors. For example, you can learn when customers are most likely to buy gift cards, or what products/items they use the egift cards for the most. This data can help you enhance the buying experience for your customers. Data from our egift cards is easily trackable since it is all done electronically. Businesses can use our website’s analytics dashboard to find info such as, a graphical display of gift cards sold, value and redemptions. Consumer data can also help with the logistics side of your business. You can use your data to find out what products are the most or least popular and order more or less of those items accordingly. This could help you cut down your inventory costs by eliminating excess inventory of less popular items.

Consumer data is, and will become an even more important part of the business world as technology continues to grow; and becomes more entrenched in our lives. As businesses and consumers shift more towards e-commerce their will not only be more consumers to track, but it will also become easier. Businesses that can not only collect data on their customers, but also effectively analyze their data will be the ones who will thrive in this business climate.  

 

yifteeConsumer Data Helps Businesses Run Smarter Promotions