Community Gift Cards

Posts about chamber gift cards and community gift cards all over the US

Last-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

by yiftee on May 9, 2020

On Mother’s Day, we celebrate our biggest cheerleader and inspirer for her caring, sacrifice, and support. Although some of us are unable to get together this holiday, during the quarantine, we can still show our loved ones that we have them in our hearts and minds.

Americans send over 113 million Mother’s Day cards a year, as it is the third-largest card-sending holiday in the United States. Virtual gifting is a tremendous alternative for those limited in their ability to obtain and deliver cards or packages, during these difficult times.

Yiftee makes it easy for your customers to still give mom the gift of her favorite shops and restaurants, in the form of an easy-to-use E-Gift Card! Learn how your business can adopt simple and effective tools to promote your eGift Cards this holiday.

“A Mother is your first friend, your best friend, your friend forever.”

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Yiftee E-Gift Cards are

  • FAST! — Customers can send an e-Gift Card via email or text, without the stress of wondering if the postal service will deliver by May 10th.
  • EASY! — Yiftee makes it simple for people of all ages to present an eGift Card on a mobile device (or even print it on paper!) It can be redeemed either in-store or over the phone.
  • MEANINGFUL! — Customers can write mom a personalized message wishing her a Happy Mother’s Day to express gratitude.

Tips and Tricks to Get Your Customers to Send E-Gift Cards this Mother’s Day

Email Marketing

  • Send customers the link to your eGift Card as a last-minute gift idea that moms are guaranteed to love
    • With the added benefit of supporting local businesses
    • Download a customer email list from the ‘Gifts Sold’ report in the Yiftee portal

Social Media

  • Facebook, Instagram, Yelp, Twitter, and Trip Advisor are powerful tools for spreading the word (and link) for your Mother’s Day eCards

Promotions

Do a ‘Text-A-Gift’ Promo

  • Text-A-Gift is an SMS Text Message tool that adds valuable measurability to your advertising and marketing promotions. It allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines
  • We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift-value, time to expiration, and business type.
  • Text-A-Gift works much better than coupons which typically have a 2-3% redemption rate
    • Customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Campaign set up and per-gift fees apply
  • Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift

Buy One, Get One Free

  • Set up a “Buy One, Get One Free” (BOGO) promotion as an extra incentive to get customers to send your eGift card this Mother’s Day
  • Specify start and end dates for your promotion, the “Buy” amount, the “Get” amount, the start date that you “Get One” can be used and its expiration date
    • P.S. This technique also helps to bring extra traffic to your store during slower periods
  • Email support@yiftee.com to set up BOGO. Campaign set up and per-gift fees apply.

Not Set up with Yiftee Yet? Get started!

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeLast-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

Employers “Give Back” to their communities without spending extra time or money

by yiftee on January 30, 2020
Thanks for  job well done card
Employers are giving Community Gift Cards as employee rewards to give back and support local business.

Employers, like residents, are members of communities, and they play vital roles in helping their regions thrive in many ways. Most employers are already using gift cards as employee rewards for their hard work, holiday gifts and customer appreciation. Now they can use Community Gift Cards and “give back” at the same time by keeping local dollars local.

$2M in spending kept local in downtown Detroit

Working with Quicken Loans, Bedrock Development and International Bancard in Detroit, Yiftee created The Detroit Card in late 2017. Yiftee had already been serving local businesses, chains and franchises for five years with its proven digital gift card service. In the next two years, companies and individuals gave $2M in Detroit Cards that might otherwise have gone to national brands and online commerce. Instead, all those funds were or will be spent in the downtown Detroit area, benefiting local shops, restaurants, services and entertainment. Card holders have choices of more than 110 different merchants who accept The Detroit Card. Employers who send the cards can save money through refunds of unspent funds on the cards, making this a win-win-win for companies, merchants and employees.

Smaller cities too are adopting Community Gift Cards for employee appreciation

In Spartanburg, SC the Chamber of Commerce worked with Yiftee to create the “Spartanbucks” gift card. Employers like the City of Spartanburg and Mary Black Hospital purchased Spartanbucks as holiday gifts. All year long, employees spent them with local merchants. Yiftee and its local partners set up other Community Gift Cards across the country from Naples, FL to the Little Italy Food Hall in San Diego, CA, encompassing main streets, neighborhoods, local malls, food courts and farmers’ markets. For the 2019 holiday season, dozens more Chambers of Commerce, Merchant Associations, Economic Development Offices, Developers and others joined the Community Gift Card movement.

Companies can save money and track employee rewards easily

Employers are switching from national brands and ecommerce to keep their local dollars local. Yiftee offers an enterprise platform to manage budgets, gift-giver access and reporting. In addition to holiday gifting, Corporations use their Community Gift Cards for customer appreciation, marketing programs, anniversaries and spot bonuses. Using the platform, they save money and give back at the same time. Most employers have either a formal or an informal way that they recognize employees and appreciate customers. Now they can do that and help the local businesses that make their community strong at the same time.

yifteeEmployers “Give Back” to their communities without spending extra time or money

Community Gift Cards generate $275,000 for local businesses over the holidays

by yiftee on January 30, 2020
Community Gift Cards from Durham NC, Cincinnati OH and Detroit MI keep local dollars local.
Local Gift Cards in Durham NC, Cincinnati OH and Detroit MI keep local dollars local.

Local businesses will benefit all year from Community Gift Cards sold over the holidays as they are redeemed. Cities across the country from Detroit and Cincinnati to Eugene, OR in the west, Durham, NC and Spartanburg, SC in the southeast and South End Boston in the northeast are leading the way to support their local merchants. Community Gift Cards offer something for everyone – restaurants, retail, entertainment and services. They aggregate anywhere from a dozen to more than 100 local businesses. Consumers want to shop local and now it’s as easy as buying from ecommerce or a national brand, but with all the advantages of a diverse set of local choices on one gift card.

community gift cards
Spartanburg SC, Naples FL and Eugene OR also launched local programs for the 2019 holidays.

yifteeCommunity Gift Cards generate $275,000 for local businesses over the holidays