As small businesses struggle to come back from COVID-19 related setbacks, the Royal Oak Downtown Development Association in Royal Oak, Michigan is working hard to support the local community. The typically lively downtown area has been heavily affected by the shutdown and social distancing measures. To help these businesses, Royal Oak DDA has put together the Downtown Dollars program–rewarding residents and visitors who sign up with local gifts. By signing up for the Downtown Development Association’s consumer newsletter, people will receive a $20 eGift card powered by Yiftee. With $500,000 allotted to be directly spent at local businesses, this program is encouraging the local community to engage and support their community.
This program is already taking off! Royal Oak visitors and residents are quickly heading downtown to support restaurants, coffee shops, and local stores. While this injection of funds will help businesses immediately benefit from this investment, it will also help them acquire new customers long term. In the next two months, residents will have the opportunity to to visit various new businesses they might have not visited otherwise. With nearly 60 businesses participating, there is something for everyone in Royal Oak.
The quick success of this program has been featured in local news throughout Royal Oak in the last few days. Read more about Royal Oak and Downtown Dollars in both the Royal Oak Tribune and Click On Detroit.
Spending time in Royal Oak soon? Claim your $20 eGift card today!
Fremont Puts on a Porch Parade with Gift Fremont Prizes for the Best Decorated Homes
The past few months have forced communities across the country to re-envision what gathering and celebrating looks like. From graduations and weekend farmers’ markets to annual holidays, the pandemic has put many staple community activities on hold. This month, the 4th of July was no exception. In Fremont, however, passionate community members didn’t let this stop them. Though a physical parade and a city fireworks show were out of the question, residents were able to celebrate their special day with a porch parade and house decor competition. Gift Fremont, an eGift card program launched in coordination with Yiftee, made delivering these gifts easy and safe.
With five total categories—Most Patriotic, Most Outstanding, People’s Choice, Spirit of Freedom, and Neighborhood—community members were able to show their support in a number of creative ways. Winners earn scaled eGift cards, with a 1st place Neighborhood gift of $200. They can choose an eGift card from between over 40 of the city’s independent businesses, and the eGifts never expire! This program was made possible by the hard work of Fremont’s residents, as well as Gift Fremont.
City and Sponsor Funds Provide Bonus Gifts on Top of Prizes
This 4th of July contest highlights the full potential of the Gift Fremont eGift program. Winners receive gifts to be redeemed at local businesses in the community. Additional funds provided by the city and corporate sponsors allow each recipient to also earn a bonus eGift. $5 bonuses were sent to all 2nd and 3rd place decorators, and $15 bonuses were sent to each of the 1st place winners. These bonuses function as part of Gift Fremont’s efforts to stimulate spending at local businesses in the community. Thanks to donations by the city and Seagate, a proud program sponsor, Fremont’s local businesses have seen a return of nearly three times as much spending in the community.
The Power of eGifting During the Pandemic
As work and school slow down during the summer months, especially during the pandemic, many of us may be feeling isolated and lonely. With Yiftee and creative solutions like Fremont’s porch parade, this doesn’t have to be the case. 4th of July celebrations aren’t the only time to come together with your community. Yiftee’s eGifts can be used to inject some fun and care into gatherings and events that can no longer take place in person. Whether it’s a digital block party, competitions with family friends, or simply showing appreciation, the eGift is the perfect way to have fun, all while keeping local dollars local!
yifteeBring Your Community Together from the Safety of Home with Community Card Contests!
Yiftee loves what we do, which is empowering communities through its small businesses with our eGift card solutions. Connecting communities to shop locally is our priority today and everyday, especially in the wake of COVID-19. As we work to reopen our cities, helping our communities get back on track is imperative. As of this month, Yiftee has teamed up with nearly 100 communities nationwide to foster the growth of local economies after a stagnant time. In this time, we have consistently been impressed by the level of loving commitment our communities have shown in their effort to uplift their local businesses. With this commitment of community partners to support their local businesses powered by Yiftee, we are excited to support the incredible strides of communities emerging from this troubling time for business.
Frisco, CO Shelters their Tourism-Driven Market from the COVID-19 Storm
The launch of the Love Frisco, Shop Frisco eGift Card program is a perfect example of this. A community card created by the initiative of the partnership of Town Council of Frisco, Colorado and Town of Frisco staff, the Love Frisco, Shop Frisco eGift Card has already generated over $115,000 for its local businesses in less than one month. This is attributed to the incredible generosity and active promotional efforts of the Town Council and staff working together for their community.
In an added effort to promote shopping locally throughout the town, the Town of Frisco, Colorado introduced a promotional program. Love Frisco, Shop Frisco eGift Card buyers are awarded a bonus gift of approximately 33% with a card purchase of $30, $75, or $120. This promotion began June 12, 2020 and will continue until August 31, 2020 or while supplies last:
Spend $30, receive a bonus $10
Spend $75, receive a bonus $25
Spend $120, receive a bonus $40
Rebuilding Business Stability for The Long Term
The Frisco Town Council has made an investment into their community and local spending by funding the program with $125,000 to encourage the community to shop and stay locally. Their promotional matching program gives shoppers incentive to support local business and multiplies the dollars for consumers to spend and merchants to earn. This investment is already paying off, allowing a community largely dedicated to tourism-driven marketing to persevere through a difficult time due to the COVID-19 restrictions. With this community gifting program and encouraging promotion, Frisco small business merchants stand to make approximately $340,000; making an investment that will benefit the community not only today, but that ripples long into the future.
This program is not only providing for the current crises but is looking forward to ensuring the community continues to grow together. It takes some weight off of Frisco’s local business as we all reopen our country’s businesses after months of inactivity, giving them some security in a moment of instability. The Frisco/Copper Visitor Information Center, which coordinated the program’s development, addresses how the Love Frisco, Shop Frisco eGift Card takes advantage of local resources, engineering a creative approach to help Frisco’s businesses reopen:
“During these unprecedented times, the local tourism economy in Frisco was adversely affected by temporary closures and restrictions to help slow the spread of COVID-19. Through community conversations with local businesses, the Town of Frisco brainstormed a wide range of ways to help businesses succeed through the pandemic. The Love Frisco, Shop Frisco eGift card program has done just that by stimulating the local economy with a bonus eGift card per purchase that can be spent in participating local businesses.”
On Mother’s Day, we celebrate our biggest cheerleader and inspirer for her caring, sacrifice, and support. Although some of us are unable to get together this holiday, during the quarantine, we can still show our loved ones that we have them in our hearts and minds.
Americans send over 113 million Mother’s Day cards a year, as it is the third-largest card-sending holiday in the United States. Virtual gifting is a tremendous alternative for those limited in their ability to obtain and deliver cards or packages, during these difficult times.
Yiftee makes it easy for your customers to still give mom the gift of her favorite shops and restaurants, in the form of an easy-to-use E-Gift Card! Learn how your business can adopt simple and effective tools to promote your eGift Cards this holiday.
“A Mother is your first friend, your best friend, your friend forever.”
Yiftee E-Gift Cards are
FAST! — Customers can send an e-Gift Card via email or text, without the stress of wondering if the postal service will deliver by May 10th.
EASY! — Yiftee makes it simple for people of all ages to present an eGift Card on a mobile device (or even print it on paper!) It can be redeemed either in-store or over the phone.
MEANINGFUL! — Customers can write mom a personalized message wishing her a Happy Mother’s Day to express gratitude.
Tips and Tricks to Get Your Customers to Send E-Gift Cards this Mother’s Day
Send customers the link to your eGift Card as a last-minute gift idea that moms are guaranteed to love
With the added benefit of supporting local businesses
Download a customer email list from the ‘Gifts Sold’ report in the Yiftee portal
Facebook, Instagram, Yelp, Twitter, and Trip Advisor are powerful tools for spreading the word (and link) for your Mother’s Day eCards
Do a ‘Text-A-Gift’ Promo
Text-A-Gift is an SMS Text Message tool that adds valuable measurability to your advertising and marketing promotions. It allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines
We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift-value, time to expiration, and business type.
Text-A-Gift works much better than coupons which typically have a 2-3% redemption rate
Customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Campaign set up and per-gift fees apply
Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift
Buy One, Get One Free
Set up a “Buy One, Get One Free” (BOGO) promotion as an extra incentive to get customers to send your eGift card this Mother’s Day
Specify start and end dates for your promotion, the “Buy” amount, the “Get” amount, the start date that you “Get One” can be used and its expiration date
P.S. This technique also helps to bring extra traffic to your store during slower periods
Email email@example.com to set up BOGO. Campaign set up and per-gift fees apply.
Not Set up with Yiftee Yet? Get started!
Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.
Create an account – Create your Yiftee account here.
Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeLast-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!
Employers, like residents, are members of communities, and they play vital roles in helping their regions thrive in many ways. Most employers are already using gift cards as employee rewards for their hard work, holiday gifts and customer appreciation. Now they can use Community Gift Cards and “give back” at the same time by keeping local dollars local.
$2M in spending kept local in downtown Detroit
with Quicken Loans, Bedrock Development and International Bancard in Detroit,
Yiftee created The Detroit
Card in late 2017. Yiftee had already been serving local businesses, chains
and franchises for five years with its proven digital gift card service. In the
next two years, companies and individuals gave $2M in Detroit Cards that might
otherwise have gone to national brands and online commerce. Instead, all those
funds were or will be spent in the downtown Detroit area, benefiting local shops,
restaurants, services and entertainment. Card holders have choices of more than
110 different merchants who accept The Detroit Card. Employers who send the
cards can save money through refunds of unspent funds on the cards, making this
a win-win-win for companies, merchants and employees.
Smaller cities too are adopting Community Gift Cards for employee appreciation
Spartanburg, SC the Chamber of Commerce worked with Yiftee to create the “Spartanbucks”
gift card. Employers like the City of Spartanburg and Mary Black Hospital purchased
Spartanbucks as holiday gifts. All year long, employees spent them with local
merchants. Yiftee and its local partners set up other Community Gift Cards across
the country from Naples,
FL to the Little
Italy Food Hall in San Diego, CA, encompassing main streets, neighborhoods,
local malls, food courts and farmers’ markets. For the 2019 holiday season,
dozens more Chambers of Commerce, Merchant Associations, Economic Development
Offices, Developers and others joined the Community Gift Card movement.
Companies can save money and track employee rewards easily
Employers are switching from national brands and ecommerce to keep their local dollars local. Yiftee offers an enterprise platform to manage budgets, gift-giver access and reporting. In addition to holiday gifting, Corporations use their Community Gift Cards for customer appreciation, marketing programs, anniversaries and spot bonuses. Using the platform, they save money and give back at the same time. Most employers have either a formal or an informal way that they recognize employees and appreciate customers. Now they can do that and help the local businesses that make their community strong at the same time.
yifteeEmployers “Give Back” to their communities without spending extra time or money
Local businesses will benefit all year from Community Gift Cards sold over the holidays as they are redeemed. Cities across the country from Detroit and Cincinnati to Eugene, OR in the west, Durham, NC and Spartanburg, SC in the southeast and South End Boston in the northeast are leading the way to support their local merchants. Community Gift Cards offer something for everyone – restaurants, retail, entertainment and services. They aggregate anywhere from a dozen to more than 100 local businesses. Consumers want to shop local and now it’s as easy as buying from ecommerce or a national brand, but with all the advantages of a diverse set of local choices on one gift card.
yifteeCommunity Gift Cards generate $275,000 for local businesses over the holidays