Client Appreciation

Consumer Data Helps Businesses Run Smarter Promotions

by yiftee on July 6, 2017

Blog (2)

In the data driven world that we live in, consumer data plays a vital role in helping businesses enhance their consumer’s experience. Consumer data not only helps businesses understand their customers, but it also helps learn more about the business itself. They can learn the strengths and weaknesses of their business, which can help them maximize their profits and lower their costs. Amazon, which is one of the world’s largest collectors of consumer data, continually analyzes the data that they have on their customers to learn more about their buying behaviors and patterns. This allows Amazon to optimize their customer’s experiences on their various platforms and services.AdobeStock_85595304-min

Data was a key reason why Amazon decided to recently purchase Whole Foods. This acquisition will allow them to gain even more insights into their customer’s buying habits, since grocery shopping is a regular activity for most people. They can use this data to help them predict what items or bands of food shoppers might want to buy; it can also tell them what the most popular days and times are for grocery shopping.analytics-dash

By using Yiftee eGift cards your business will be able to collect important data about your clientele that can give you an edge over your competitors. For example, you can learn when customers are most likely to buy gift cards, or what products/items they use the egift cards for the most. This data can help you enhance the buying experience for your customers. Data from our egift cards is easily trackable since it is all done electronically. Businesses can use our website’s analytics dashboard to find info such as, a graphical display of gift cards sold, value and redemptions. Consumer data can also help with the logistics side of your business. You can use your data to find out what products are the most or least popular and order more or less of those items accordingly. This could help you cut down your inventory costs by eliminating excess inventory of less popular items.

Consumer data is, and will become an even more important part of the business world as technology continues to grow; and becomes more entrenched in our lives. As businesses and consumers shift more towards e-commerce their will not only be more consumers to track, but it will also become easier. Businesses that can not only collect data on their customers, but also effectively analyze their data will be the ones who will thrive in this business climate.  

 

yifteeConsumer Data Helps Businesses Run Smarter Promotions

Perkville and Yiftee Offer Health & Fitness Clubs Better, More Enticing Loyalty Rewards via Yiftee Partnership

by yiftee on November 7, 2016

New Integrated System Saves Health Clubs Money While Enhancing Rewards Offerings

 

Menlo Park and Oakland, Calif., Yiftee-Perkville are excited to announce the latest update to their partnership and integration. Now, all 1050+ current transacting Perkville customers – and any new ones who sign up – can integrate Yiftee into their rewards opportunities in time for the January health club rush.

This integration enables members to cash in their Perkville points for Yiftee eGifts, which can be used at their own stores or at any of Yiftee’s 55,000 active businesses, including restaurants, spas, boutiques, entertainment, health and fitness establishments, and more.

yiftee-perkvillePerkville’s rewards programs drive referrals, increase spend per member and generate social media buzz by awarding points for attendance, social media posts, purchases and more.

The Perkville and Yiftee integration is currently live at over 150 Retro Fitness Clubs across the U.S. By partnering with Yiftee, Perkville clients can reward their customers with eGifts, which are digital and always with members on their mobile phones. Additionally, Yiftee’s unique eGift system includes “mobile reminders,” which provide Perkville customers with an additional opportunity to reinforce their brand to members.
“The integration of Perkville (our reward system) and Yiftee (our reward provider) has resulted in some very happy customers. The same great system that allows our members to track and redeem their points for good behavior and spending is now partnered with Yiftee’s eGift cards which not only give our members instant gratification with the prize they really want (gift cards), but they also benefit our franchisees, enhance reporting and act as a huge improvement to our brand.” says Robbie Sprechman, CFO of Retro Fitness Clubs.

“WYiftee-Perkvillee are thrilled to integrate Yiftee’s technology with Perkville’s reward system,” says Co-Founder of Yiftee. “The Perkville integration will give Retro Fitness and other Perkville clients’ members a greater rewards selection while saving Perkville clients valuable time and costly inventory and handling fees from their prior rewards offerings.”

About Perkville: Perkville is the #1 customer loyalty program in the health and fitness space, offering point-based rewards that drive referrals, improve retention and increase spend per member. Perkville operates an open platform with extensive API integration, helping your rewards program grow with your business and partners.

About Yiftee: Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to integrating with Rewards and Loyalty programs, Yiftee sells custom-branded eGift cards for clients’ websites and Facebook pages. Merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, Birthday Club promotions, and customer recovery programs. To learn why more than 55,000 businesses use Yiftee, please visit Yiftee.com or contact 650-564-4438 or info@yiftee.com.

yifteePerkville and Yiftee Offer Health & Fitness Clubs Better, More Enticing Loyalty Rewards via Yiftee Partnership

Gift Card Solutions For Franchises and Chains

by yiftee on September 23, 2016

Holiday season preparations are starting earlier and earlier for all kinds of businesses. If you want to get ahead of this year’s holiday season, there’s no time to waste. Whatever business you own, you need to get your industry’s equivalent stockings, gifts, and Christmas trees for this years rush of foot traffic.

Our gift card platform has provided over 55,000 merchants with an effective way to drive additional revenue through gift card sales, buy-one, get-one promotions, interactive gifting. But don’t take our word from it, hear from some of our merchants:

gift card solution for franchise and chains

 

Want to try out the recipient experience of our eGift Cards?

Click here to get a test gift!

yifteeGift Card Solutions For Franchises and Chains

Top 4 Things to Do For Your Customers this Holiday Season

by yiftee on August 30, 2016

The Holiday Season is a $626.1 billion revenue stream for merchants and Holiday sales have increased 3% from this past year. With so many businesses vying for customers’ attention, what are YOU doing to set yourself apart from big retail and eCommerce players?

In this post, we will cover:sell egift cards

  1. Selling eGift Cards
  2. BOGO
  3. Interactive Gifts
  4. Birthday Club

Alternative sales methods and promotions have become one of the best ways to distinguish yourself from competitors. Most notably, holiday gift cards are a great way to boost revenue. According to Card Hub statistics, about 50% of gift card buyers purchase them for the holiday season, and in total, 1 in 4 gift cards are bought between December 21st and December 24th. The holiday market has a value of over $30 billion, a sizable chunk of revenue. With technological advancement, eGift Cards have become particularly popular among consumers looking for convenience and simplicity.

Promotions

holiday gift cards buy one get one

Even though the market is quickly accelerating, holiday gift cards with compatible promotions have gained more and more popularity with consumers looking for the best deals. Buy One Get One deals are loved by customers, and the AMG Shopper Panel found that 66% of shoppers prefer these promotions to other offers such as 50% off. These promotions run during the holiday season have been extremely successful. For example, select Yiftee merchants sold over $40,000 of gifts over the holiday season as a result of the campaign.

 

sms marketingOther promotions have also had successful results, especially those that require customer interest. While the rush to get gifts characterizes the holiday season, customer interaction provides a unique opportunity to captivate. Text-in prompts that send gifts to interested customers provide the perfect opportunity to impress new and returning customers. These gifts are also great at securing up sell. Most importantly, interactive gifts provide the best way of tracking your advertising. On media such as direct mailers and social media, there’s no guarantee that your customers pay attention to your ads. A text-in prompt will allow you to really see who is engaged by your product!

In the meantime and in the months approaching the holiday season, create a Birthday Club to gain loyal customers to market to. If you require an email address to sign up for your VIP list, you can create an important marketing tool to contact your consumers. During the holiday season, this is especially important because spending is much higher.

Overall, the holiday season is coming up, and it’s time to prepare! Consider tapping into the power of holiday gift cards and promotions to secure your chunk of the rapidly expanding market.

yifteeTop 4 Things to Do For Your Customers this Holiday Season

Tweet Better than Kim or the Hawks: Monetize with Gift Cards

by yiftee on August 24, 2015

Twitter has replaced message boards, chat rooms, and water coolers (for the baby boomer set) as the place to share ideas, stories, and news. We share articles and blogs that we think to be relevant to our lives and work. We comment on tweets as we once expounded our wisdom in message boards. We share funny stories and gossip with friends without leaving our chair or removing our headphones.

Big brands, sports teams and celebrities have taken Twitter out of the information sharing arena to full blown brand management.

yifteeTweet Better than Kim or the Hawks: Monetize with Gift Cards

Newest Face of CRM- Gifting

by yiftee on March 2, 2015

So, your company can build a better, faster, cheaper box–but what now?

According to Donna Novitsky, the CEO of Yiftee, a mobile gifting company, the answer lies in cultivating relationships with your customers.

“You’re going to need to do more than just have a better product. You’re going to need to build a relationship,” Novitsky said.

yifteeNewest Face of CRM- Gifting