Partnering with Sponsors can Exponentially Increase Local eGift Card Sales – Featuring Nashville’s Downtown Dollars

by yiftee on August 17, 2020

Downtown Dollars has raised over $100K from 30+ sponsors pre-launch

On August 7th, Nashville’s Downtown Partnership hosted a webinar introducing its pivotal eGift Card program, Downtown Dollars, powered by Yiftee. Yiftee is a data-driven mobile promotions & gifting company combining the personal touch of bricks-and-mortar stores with mobile connections in the form of eGift cards & promotions. As part of their Downtown Safe Downtown Strong initiative, Downtown Dollars is committed to bringing Nashvillians and tourists alike back downtown, in the safest way possible.

Downtown Nashville is awaiting a phase 3 reopening designation to launch, in order to take preventative measures against the spread of COVID-19. The Nashville Downtown Partnership is enthusiastic about its upcoming launch with a contact-free eGift Card system, powered by Yiftee, putting dollars back into the pockets of local businesses.

Downtown Dollars is the first community eGift card exclusive to downtown Nashville retailers, 73% of which are locally owned!

How it Works

Downtown Dollars is ONE eGift Card redeemable at ALL the best restaurants, hair salons, clothing stores, and more in Downtown Nashville. This program of 60+ participating vendors (and growing) is NO COST TO MERCHANTS to join! That means every dollar spent on a Downtown Dollars eGift card is received by the participating local business. Dollars that could have been lost to eCommerce and national brand retailers are brought back to the community, helping Music City emerge out of COVID-19 with a substantial economic stimulus.

Is a special day coming up? Send a Yiftee eGift card of Downtown Dollars via email or text to family, friends, and co-workers from the comfort and safety of your home. Then, your gift recipient can present their gift certificate voucher either on their phone or printed.

(The cashier simply enters the 16-digit redemption code into the credit card system as a MasterCard transaction, similar to an over the phone order. The only fee a merchant will incur is the normal credit card processing fee through their own POS system.)


Buy Bonus Dollars while promo lasts

Thanks to gracious sponsors, the Nashville Downtown Partnership has raised over $100,000 from 30 companies to cover the following:

  1. Cover the cost of small transactions and handling fees the card purchaser would take on
  2. Funding the Downtown Dollars Giveaways to be done through the month, through contests and on digital presence
  3. Funding and underwriting ability to do BOGO deals

Buy-One-Get-One (BOGO)

Downtown Dollars offers a 50%, 30%, and 20% match of Buy $100 Get $50, Buy $75 Get $25, and Buy $50 Get $10. Suppose a gifter buys a $75 eGift card with $25 in Bonus Bucks. With the BOGO, the gifter receives an additional $25 that they can either keep or give to the recipient. While purchased gifts do not expire, there’s a 90-day expiration on the bonus bucks – to provide those funds to the merchants quickly.

Cumulatively the $100k+ sponsorship dollars will have a substantial impact of providing supplemental funds to local businesses and buyers.

“The gift recipient would effectively receive between 20 to 50% more than they would from a regular transaction.”

Nashville Downtown Partnership


The Nashville Downtown Partnership has set up a Sponsorship system in which giveaways, service fees, and BOGOs are funded by generous donors classified as Lead and Associate Sponsors.

Lead Sponsors

Associate Sponsors

Yiftee eGift cards backed by law firms, banks, and other supporting businesses have historically seen exponential boosts in gifting. Downtown Dollars should expect tremendous results from their launch!

Corporate Partnerships

In addition to BOGOs, Downtown Dollars is eager to help the Nashville business community set up Employee Rewards Programs and Bulk Gifting Opportunities. Bulk gifting is a simple and effective way for both businesses and individuals input the email addresses of all of the recipients and send them out in just minutes.

Be on the lookout for the launch of Nashville’s Downtown Dollars! (Expected upon Nashville’s phase 3 reopening designation.)

Are you a Downtown Nashville vendor? Join Downtown Dollars here

Are you looking to set up your community with eGift cards? Have more questions about Yiftee and eGift card programs? Set up a demo here

yifteePartnering with Sponsors can Exponentially Increase Local eGift Card Sales – Featuring Nashville’s Downtown Dollars

Royal Oak Launches COVID-19 Relief Program

by yiftee on July 24, 2020

As small businesses struggle to come back from COVID-19 related setbacks, the Royal Oak Downtown Development Association in Royal Oak, Michigan is working hard to support the local community. The typically lively downtown area has been heavily affected by the shutdown and social distancing measures. To help these businesses, Royal Oak DDA has put together the Downtown Dollars program–rewarding residents and visitors who sign up with local gifts. By signing up for the Downtown Development Association’s consumer newsletter, people will receive a $20 eGift card powered by Yiftee. With $500,000 allotted to be directly spent at local businesses, this program is encouraging the local community to engage and support their community. 

This program is already taking off! Royal Oak visitors and residents are quickly heading downtown to support restaurants, coffee shops, and local stores. While this injection of funds will help businesses immediately benefit from this investment, it will also help them acquire new customers long term. In the next two months, residents will have the opportunity to to visit various new businesses they might have not visited otherwise. With nearly 60 businesses participating, there is something for everyone in Royal Oak. 

The quick success of this program has been featured in local news throughout Royal Oak in the last few days. Read more about Royal Oak and Downtown Dollars in both the Royal Oak Tribune and Click On Detroit.

Spending time in Royal Oak soon? Claim your $20 eGift card today!

yifteeRoyal Oak Launches COVID-19 Relief Program

Supporting Businesses Reopening After COVID-19: Community Funds Reinvigorate Local Business in Frisco, CO

by yiftee on July 7, 2020

Empowering Reopening Businesses with Yiftee

Yiftee loves what we do, which is empowering communities through its small businesses with our eGift card solutions. Connecting communities to shop locally is our priority today and everyday, especially in the wake of COVID-19. As we work to reopen our cities, helping our communities get back on track is imperative. As of this month, Yiftee has teamed up with nearly 100 communities nationwide to foster the growth of local economies after a stagnant time. In this time, we have consistently been impressed by the level of loving commitment our communities have shown in their effort to uplift their local businesses. With this commitment of community partners to support their local businesses powered by Yiftee, we are excited to support the incredible strides of communities emerging from this troubling time for business.

Frisco, CO Shelters their Tourism-Driven Market from the COVID-19 Storm

The launch of the Love Frisco, Shop Frisco eGift Card program is a perfect example of this. A community card created by the initiative of the partnership of Town Council of Frisco, Colorado and Town of Frisco staff, the Love Frisco, Shop Frisco eGift Card has already generated over $115,000 for its local businesses in less than one month. This is attributed to the incredible generosity and active promotional efforts of the Town Council and staff working together for their community. 

In an added effort to promote shopping locally throughout the town, the Town of Frisco, Colorado introduced a promotional program. Love Frisco, Shop Frisco eGift Card buyers are awarded a bonus gift of approximately 33% with a card purchase of $30, $75, or $120. This promotion began June 12, 2020 and will continue until August 31, 2020 or while supplies last:

  • Spend $30, receive a bonus $10
  • Spend $75, receive a bonus $25
  • Spend $120, receive a bonus $40

Rebuilding Business Stability for The Long Term

The Frisco Town Council has made an investment into their community and local spending by funding the program with $125,000 to encourage the community to shop and stay locally. Their promotional matching program gives shoppers incentive to support local business and multiplies the dollars for consumers to spend and merchants to earn. This investment is already paying off, allowing a community largely dedicated to tourism-driven marketing to persevere through a difficult time due to the COVID-19 restrictions. With this community gifting program and encouraging promotion, Frisco small business merchants stand to make approximately $340,000; making an investment that will benefit the community not only today, but that ripples long into the future. 

This program is not only providing for the current crises but is looking forward to ensuring the community continues to grow together. It takes some weight off of Frisco’s local business as we all reopen our country’s businesses after months of inactivity, giving them some security in a moment of instability. The Frisco/Copper Visitor Information Center, which coordinated the program’s development, addresses how the Love Frisco, Shop Frisco eGift Card takes advantage of local resources, engineering a creative approach to help Frisco’s businesses reopen:

“During these unprecedented times, the local tourism economy in Frisco was adversely affected by temporary closures and restrictions to help slow the spread of COVID-19. Through community conversations with local businesses, the Town of Frisco brainstormed a wide range of ways to help businesses succeed through the pandemic. The Love Frisco, Shop Frisco eGift card program has done just that by stimulating the local economy with a bonus eGift card per purchase that can be spent in participating local businesses.”

Know someone in Frisco, CO? Send a Love Frisco, Shop Frisco Card today!

yifteeSupporting Businesses Reopening After COVID-19: Community Funds Reinvigorate Local Business in Frisco, CO

Last-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

by yiftee on May 9, 2020

On Mother’s Day, we celebrate our biggest cheerleader and inspirer for her caring, sacrifice, and support. Although some of us are unable to get together this holiday, during the quarantine, we can still show our loved ones that we have them in our hearts and minds.

Americans send over 113 million Mother’s Day cards a year, as it is the third-largest card-sending holiday in the United States. Virtual gifting is a tremendous alternative for those limited in their ability to obtain and deliver cards or packages, during these difficult times.

Yiftee makes it easy for your customers to still give mom the gift of her favorite shops and restaurants, in the form of an easy-to-use E-Gift Card! Learn how your business can adopt simple and effective tools to promote your eGift Cards this holiday.

“A Mother is your first friend, your best friend, your friend forever.”


Yiftee E-Gift Cards are

  • FAST! — Customers can send an e-Gift Card via email or text, without the stress of wondering if the postal service will deliver by May 10th.
  • EASY! — Yiftee makes it simple for people of all ages to present an eGift Card on a mobile device (or even print it on paper!) It can be redeemed either in-store or over the phone.
  • MEANINGFUL! — Customers can write mom a personalized message wishing her a Happy Mother’s Day to express gratitude.

Tips and Tricks to Get Your Customers to Send E-Gift Cards this Mother’s Day

Email Marketing

  • Send customers the link to your eGift Card as a last-minute gift idea that moms are guaranteed to love
    • With the added benefit of supporting local businesses
    • Download a customer email list from the ‘Gifts Sold’ report in the Yiftee portal

Social Media

  • Facebook, Instagram, Yelp, Twitter, and Trip Advisor are powerful tools for spreading the word (and link) for your Mother’s Day eCards


Do a ‘Text-A-Gift’ Promo

  • Text-A-Gift is an SMS Text Message tool that adds valuable measurability to your advertising and marketing promotions. It allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines
  • We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift-value, time to expiration, and business type.
  • Text-A-Gift works much better than coupons which typically have a 2-3% redemption rate
    • Customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Campaign set up and per-gift fees apply
  • Test how Text-A-Gift works: Text SMITTEN to 855-890-2028 and get a demo-gift

Buy One, Get One Free

  • Set up a “Buy One, Get One Free” (BOGO) promotion as an extra incentive to get customers to send your eGift card this Mother’s Day
  • Specify start and end dates for your promotion, the “Buy” amount, the “Get” amount, the start date that you “Get One” can be used and its expiration date
    • P.S. This technique also helps to bring extra traffic to your store during slower periods
  • Email to set up BOGO. Campaign set up and per-gift fees apply.

Not Set up with Yiftee Yet? Get started!

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
yifteeLast-Minute Mother’s Day Panic? Come to Your Customers’ Rescue with E-Gift Cards!

Holiday Promotion Ideas For Your Business

by yiftee on October 10, 2017

holiday promotion ideas

It’s happened before. October rolls around, Halloween passes you by and suddenly, the holiday season is upon us and you have no marketing initiatives to drive customers in! In order to make your mark, your holiday promotion ideas need to be eye-catching and attention worthy. Brands need campaigns that actually make customers happy instead of adding to holiday noise. The brands that run special promotions during the holidays tend to be more successful in getting customers in through their doors.

If you don’t have holiday promotion ideas in mind, there’s still plenty of time to set up a creative holiday promotion for your business and make a big impact on this year’s revenue. As November rolls arounds, we wanted to give you some creative holiday promotion ideas for your business to run for your customers.

Engage with your customers

Nothing gets people in a shopping mood more than Christmas decorations! A great way to make sure your business stays top of mind is to engage with your customers by holding a contest or sweepstakes. Couple of engagement ideas for customers are:

  • Holiday Costume Contest – who has the ugliest Christmas sweater? Who can dress up like Santa and Mrs. Claus the best?
  • Christmas Tree Decoration Contest – Who has the brightest and most decorated tree?
  • Recipe Contest – What’s the best Christmas themed dish a customer can cook up for you?
  • Text-Back Campaign – “All I want for Christmas is…”. Have customers text-in their answer. Most creative is the winner! (Learn more)
holiday promotion ideas starbucks

Design your best cup! Starbuck’s holiday cups are a staple in holiday themed decorations. Source: Odyssey

Of course, these types of promotions always require a bit of planning. However, most of these promotions are relatively easy to run and can go a long way when customers think about your brand.

Offer a little something extra

In the gifting world, an “incentive” is something extra that pushes a shopper to take action, such as making a purchase, completing a survey or signing up for a mailing list. In other words, it’s an added enticement to get customers to do what you want them to do. Here are some ideas on incentive-based marketing you can try for your business:

  • Offer a “Buy-One, Get-One” promotion – customers who purchase an eGift card from your business can earn an extra eGift card either for themselves or for a friend. (Learn more)
  • Set up a Birthday Club/VIP Club – customers who enter their contact information (phone #, email address, Birthday) receive a birthday/VIP gift on their Birthday or even Christmas. (Learn more)
  • Offer a small reward for increased spending – A lot of brands don’t like discounts, they believe it takes away from the value that they are trying to sell. However, if you’re trying to push a certain product it might be beneficial to offer something small see if it increases the likelihood of a customer purchasing.
heavenly donut birthday club

Heavenly Donut’s Birthday Club

Go out of your way

Competition amongst businesses is at an all-time high this time of year so it’s critical to your brand that you stand out to customers. Here are some ideas to better serve your customers this Christmas:

  • Extend your hours – I did all of my shopping 3 days before Christmas last year. Shoppers are out longer and later trying to find their last gifts. Do them a favor and stay open later.
  • Offer complimentary shipping (if you ship!) – Sometimes, customers see this as more valuable than a discount towards their final cost.
  • Wrap their gifts – Going off the theme of time sensitivity, more and more customers are looking at business’s to wrap their gifts for them. Offer to do it for them instead if you have the manpower!
yiftee gifts

Source: Mashable

Need more holiday promotion ideas?

We can help you with that! In addition to eGift cards, Yiftee offers a suite of mobile promotions for businesses to run. In November & December of last year alone, over 50 Yiftee merchants ran “Buy-One, Get-One” promotions which drove in customers when January rolled around. Schedule a time to chat with our promotions specialist and we can have a promotion up and running in 30 minutes!

yifteeHoliday Promotion Ideas For Your Business

7 Marketing Tips & Trends for Franchises and Chains

by yiftee on January 26, 2017


We wanted to share what we’ve learned from working with thousands of restaurants, retailers, spas, and other businesses. Our hope is that this guide will help you advance your business and save you from some potentially painful lessons.

Lesson 1: Customers Rule — But Market Leaders Make Sure Their Voice is Heard, Too

With the advent of social media, customers are very much “in charge” now. They have the power to instantly communicate the good, the bad, and the ugly. Which is why marketing strategy must involve two-way communication.

Ideas to consider for your business:

  • Respond to criticism with an instant apology — ideally, one that suggests a next step. For example, “Sorry to hear that! We want to help Please email us at _____.” Remember: some of the most loyal customers are the ones whose frown you manage to turn upside-down.
  • Converse with customers – on social media, in store, even on traditional media. Here’s a great idea: thanking guests via social media with an invitation to return. Remember: Conversation is not the same as self-promotion. So ask, don’t tell.
  • Make the customer experience fun. Think games, samples, in-store events and contests. Remember: To maximize the impact, many successful brands encourage consumers to share using a hashtag or an @mention. Don’t limit yourself to being reactive, when you could be proactive.

Lesson 2: Market Leaders Connect — By Going Where Their Customers Are

You can’t have a dialog with your customers if you’re not connected to them. Leading multi-location merchants establish communication channels, such as an email list and/or SMS opt-in club.

Some business owners are reluctant to text, since that seems too “personal” or “invasive.” There are two reasons to get over that sentiment right away:

  • SMS may be your best option. According to mobile research firm MobileSquared, 90% of people read a text message within the first three minutes. Moreover, with all the noise on social media — and even in our inboxes — text is one of the surest ways to catch their attention.
  • If you believe your messages are annoying or invasive, that means you’re not doing it right. Email and SMS clubs should provide valuable information that customers care about: sales, deals, new collections or menus, location openings, and special events.

Lesson 3: They Personalize — Hello, Behavior-Based Email Marketing!

Building an email and/or SMS list is a great start — but the next step for 2017 is to grow this list into a customer database. Consumers are overwhelmed with information, and research shows that they easily become paralyzed by too much choice.

The more you know about what is relevant to a specific individual or demographic, the more effective your marketing will be. It need not be complex – knowing that a group of customers responded to a certain offer in the past arms you with valuable information. You can design and promote future offers to drive business.

A simple way to start on this trend is called “behavior-based email marketing,” where you invite your customers to subscribe to email lists by interest topics, therefore self-selecting into what they want to receive.

If you want to get more advanced, you can send emails and promotions based on other behaviors, such as “Offers Redeemed,” “Contact Forms Submitted,” “Emails Opened,” or even “Website Activity. For example, you can send targeted content to people who viewed certain pages on your site, or even launch a target-re-engagement campaign for inactive users.

Finally, connect. Use the insights you have about your customers to start a conversation.

Get the rest of our marketing tips and a checklist of actions your business should take for 2017?

download yiftee white paper

yiftee7 Marketing Tips & Trends for Franchises and Chains

eGift Cards Go Rogue, Bring in New Customers

by yiftee on December 20, 2016

eGift Cards Go Rogue, Bring in New Customers

Retailers & Restaurants Capture Customer Behavior With Mobile Promotions and eGifts

MENLO PARK, Calif. – December 20, 2016 – Yiftee, an eGifting company has experienced explosive growth as it has diversified its offerings Yiftee, a leading provider of data-driven mobile promotions and gifting solutions for retail and restaurants, which started out as and created new ways for clients to build their businesses. Additionally, a new analytics package that enables clients to view results in real time and across multiple variables has attracted increasingly larger companies over the past quarter.

Included on the roster of companies that have signed on with Yiftee over the last 6 months are 195-location Great Harvest Bread Co., 82-location GoodCents Subs, 44-location Restaurants Unlimited (RUI), 14-location Steak-Out, and 11-location Boloco among many others.

Fueling Holiday & Birthday Celebrations

To celebrate the holidays, Steak-Out, a full-meal delivery concept specializing in charbroiled steaks, chicken and burgers, sent 24,000 of its customers an offer for $2 off any order of $25 or more. Customers were asked to text “Steaks” to a specified number on their mobile phones for the “$2 gift” to appear on their phone. Guests receive intermittent reminders until the offer is redeemed. Upon redemption a button on the screen is tapped which automatically tracks the purchase and disables the $2 gift so it cannot be reused. “Not only will the promotion drive incremental business, it engages customers to interact with the brand by having them text in for their gift. Plus it allows us to build our SMS list for future promotions,” states Kelly Posey, Steak-Out’s Marketing Manager.

Building on their customer engagement, Steak-Out also introduced a Birthday Club through Yiftee’s platform where customers who sign up receive a special eGift on their birthday. Only a few months into the program, sign-ups have already far exceeded Steak-Out’s expectations.

“In addition to building our database and allowing us to learn more about our customers, the Birthday Club has allowed us to acknowledge and delight them on their special day,” states Posey. “The Yiftee mobile marketing platform is allowing us to better understand and market to our customer base.”

Plays Well With Others

Yiftee’s integration with loyalty programs, such as Perkville, the #1 customer loyalty program in the health and fitness space with over 2,000 member clubs, enables them to offer instant rewards that save health clubs money while enhancing the selection of member perks. The integration enables members to cash in their Perkville points for Yiftee eGifts, which can be used at their own clubs or at any of Yiftee’s 56,000 active businesses, including restaurants, spas, boutiques, entertainment, health and fitness establishments, and more. By partnering with Yiftee, Perkville clients can reward their customers with digital eGifts, which are always with members on their mobile phones. Yiftee’s unique eGift system includes “mobile reminders,” which provide Perkville customers with an additional opportunity to reinforce their brand to members. According to Sunil Saha, Perkville’s Founder & CEO “This integration benefits not only Perkville members, but also the fitness clubs themselves who save time and money on inventory management and postage fees. Everyone wins.”

Engaging In-Venue Promotions with Mobile Gaming

in venueLearfield Sports at Stanford University called on Yiftee to develop a way to engage fans with in-stadium technology during home games, drive traffic to sponsor retail locations and measure
sales gains. Pizza My Heart, a 23-location regional pizza chain, created a measurable social engagement campaign using Yiftee gamification. Fans were prompted to play the Pizza My Heart Kickoff Challenge on the stadium scoreboard. Fans who texted the correct kickoff result received a $4 or
$20 Pizza My Heart eGift Card delivered by Yiftee via SMS text message. Redemption was an impressive 22% for the $4 eGift and 64% for the $20 eGift. Average check for those redeeming was
significantly above the eGift value, providing Pizza My Heart with incremental sales.

Building Loyalty & Driving Traffic During Slow Periods

Regional chains Boloco, out of Boston, specializing in ridiculously delicious burritos, and Rockin’ Baja, out of San Diego, specializing in Puerto Nuevo style food, wanted to expand their reach online to tap their millennial customer, and offer a BOGO (Buy-One- Get-One) promotion to boost eGift sales and drive incremental traffic during January, a slow month for restaurants. “Yiftee’s BOGO rewards the gift giver which creates additional loyalty. Plus, Yiftee’s promotions enable us to track guest purchases so that we can market to them in the future, notes Boloco CEO,John Pepper.

Pizza My Heart’s in-venue Kick-Off Challenge, in its third year running, has expanded to new stadiums and sporting events. The promotion generates brand awareness, captures new customers, and reinforces that brand’s position as a fun, local favorite.

Measuring Success in Real Time

Restaurants Unlimited (RUI) with 20 unique brands including Palomino and Henry’s Tavern, recently partnered with Yiftee because of the trackability of its promotions. RUI Director of Marketing, Laura McMillan stated, “Before working with Yiftee, measuring a promotion’s success was challenging. Yiftee enables us to monitor results in real time through a simple online dashboard. This will allow us to yiftee piccontinually develop increasingly effective offers.”

“Yiftee is changing the mobile marketing landscape for businesses of all sizes,” says CEO Donna Novitsky. “Customers continue to find new ways to use our platform to build their business. In many cases our customers have helped us to evolve our product to meet their needs. As a result, we are able to offer our clients many business solutions beyond eGift Cards.”


About Yiftee

Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to selling custom-branded eGift cards for clients’ websites and Facebook pages, merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, and Birthday Club promotions, as well as incorporate Yiftee into their Loyalty rewards and customer recovery programs. Yiftee delivers greater value and better results than physical gift cards or coupons with promotions that typically bring 20% – 85% of promotion recipients in store. Yiftee requires no technology or POS integration, protects clients from fraudulent transactions, and can be up and running in no time. To learn why more than 56,000 businesses use Yiftee, please visit Twitter: @Yiftee, Facebook: or contact 650-564-4438 or

yifteeeGift Cards Go Rogue, Bring in New Customers

Yiftee Powers 100s of Mobile Promotions Through the Holidays & All Year Long

by yiftee on December 8, 2016

MENLO PARK, Calif., Yiftee, a leading provider of data-driven mobile promotions and gifting solutions, announced today that more than 50 restaurant and retailer brands representing over 300 locations are using its platform to power eGift, interactive SMS Texting and Mobile Rewards promotions this holiday season. With Yiftee’s unique digital solutions merchants can create seamless promotions that entice shoppers and drive incremental spending.

Kicking off the holiday season, this year’s Cyber Monday made history with a spending increase of 12.1% over last year to $3.45 Billion, according to Chain Store Age. As more people take to their phones and the web to do their shopping, it should come as no surprise that digital sales will continue to grow, with Adobe Digital Insights projecting online holiday shopping to drive $91.6 billion in sales. Bolstering this trend further are the impressive online deals that restaurants and other retailers are offering this time of year. Buy-One-Get-One (BOGO) deals for eGift Cards (the most requested holiday gift 10 years running) are plentiful during the holidays and provide excellent value for the buyer.

Yiftee’s platform enables restaurants and retailers to continue to build sales, engage customers and surprise and delight them with its unique digital solutions all year long. Included in Yiftee’s repertoire of digital offerings are interactive email, social, print, TV, radio and billboard SMS promotions, sports and entertainment event marketing, and other promotions. Yiftee clients leverage these programs for customer acquisition, loyalty rewards, brand awareness, grand openings, new product announcements, guest recovery, holidays, limited time offers, birthday or email clubs and more.

“Yiftee’s mobile promotions and gifting solutions enable our clients to boost their sales while thrilling their customers year-round,” says Donna Novitsky, Yiftee’s CEO. She continues, “All of this is mobile, all of it is tracked, and all have customized mobile reminders which reinforce the merchants’ brands. Yiftee’s tracking ability is key because our analytics enable clients to review results and continually finesse their promotions.”

Yiftee restaurants and retailers offering holiday eGift Card promotions are below. For a full list of eGifts powered by Yiftee, please visit here.

Baker Brothers Delis – Get a $5 Dining Card with every $25 Gift Card Purchase

Bucket & Bay Craft Gelato Co – Send a $30 eGift get a $10

Bulldog Ale House – Send a $50 eGift get a $25 gift

Charlie Hooper’s Bar and Grille – Receive a FREE$5 Bonus Card with every  $25 in Gift Cards purchased

The Well – Receive a FREE $5 Bonus Card with every  $25 in Gift Cards purchased

Lews – Receive a FREE $5 Bonus Card with every  $25 in Gift Cards purchased

Chicago Oyster House – Buy a $10 Gift Card get a $10 Bonus

Coastal Taco Bar – Buy a $25 eGift Card, Get a $5 Gift for yourself

Elephant Bar – Receive a $10 Dining Card with every $50 Gift Card Purchase

Fireside Pies – Receive a $10 Dining Card with every $50 eGift Card purchase

Genghis Grill – With every $25 eGift Card purchase get a $16.67 dining card

Goodcents Subs – Get a free $5 bonus card with every eGift Card purchase

Isabella’s – With every $25 eGift purchase receive a glass of wine

Jujubeet Juice Bar – Buy a $20 eGift Card and get 10% off on your next visit

La Carreta – buy a $100 eGift Card, get a $20 gift for yourself

Matador Cantina – Free $25 eGift Card with $100 eGift Card purchase

Miss Shirley’s Café – buy a $100 eGift Card and get a $20 eBonus Card

New Moon Restaurant – buy a $50 eGift Card and get $10 worth of appetizers

Paciugo Gelato Caffe – Buy a $20 eGift Card, get a free $5 eGift Card (TX only)

Pepper Smash – Receive a $10 Dining Card with every $50 eGift Card purchase

Richard Rawlings Garage – Receive a $5 Dining Card with every eGift Card purchase

Rockin’ Baja Lobster – Buy a $100  eGift Card, get a $20 eGift Card

Ruby Tequila’s – Buy a $25 eGift Card and get a $16.17 dining card

Sunshine Bowling Center – Buy a $25 eGift Card and get a Free Milk Shake, Buy a $25 eGift Card and get a free milkshake

Sunny Days Ice Cream – Buy a $25 eGift Card and get $5 for yourself

Tangles VIP Tanning Salon – Purchase an eGift Card of $75 dollars or more and receive a $25 eGift

Trax Restaurant & Café – Buy an eGift of $100 or more and get 10% off on your next visit

Clinkerdagger – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Cutters Crabhouse – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Fondi – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Henry’s Tavern – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Horatio’s – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Kincaid’s – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Maggie Bluffs – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Manzana – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Newport Seafood Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Palisade – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Palimino – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Port City Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Portland Seafood Company – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Prime Rib & Chocolate Cake – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Ryan’s Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Scotts Bar & Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Simon Seaforts – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Skates on the Bay – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Stanfords – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Stanley & Seaforts – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

yifteeYiftee Powers 100s of Mobile Promotions Through the Holidays & All Year Long

Good News For Merchants Who Sell Gift Cards

by yiftee on October 25, 2016

For the past 8 years, gift cards have been the single most requested item on holiday wish-lists. With Holiday shoppers scrambling in a frenzy for last minute gifts, shoppers are utilizing instant ways to deliver their gifts to their friends and family.

gift card perks

Give your business a boost this Holiday season

A lot of merchants today offer physical gift cards in their brick and mortar store. However, what happens when Carol from Los Angeles wants to send her friend Julie, in New York, a gift to Julie’s favorite restaurant?

Enter the electronic gift card! While plastic gift cards are growing at an annual rate of 6%, digital gift cards are growing at an annual rate of 200%. Many merchants miss the online buyer simply because they don’t offer eGift cards on their website. Consumers today rarely physically go into businesses to make gift card purchases. They would rather buy a gift card in the comfort of their own home while on their computer. 

Most importantly, the main reason why businesses (small or large) should adopt a gift card program is the additional revenue that is from gift card sales. Studies show that 61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Customers who are looking for a gift card to your business already love what you do, give them an easy way to do so by offering mobile gift cards to a place they love! 

So, how did a “last-minute gift” idea turn into a $100 billion industry? Simple. They’re instant, they’re easy to use, and they MAKE YOU MONEY! The average gift card user ends up spending an extra 20% beyond the value of the card. Not only can businesses get extra visits from gift cards, business owners also use this source of new traffic as a great way to upsell new customers. Businesses need to take advantage of this time of the Holiday Season because current projections on this year’s digital spending would increase by 14.3% to $70.1 billion.

Merchants this Holiday Season should be looking into eGift cards as a way to keep foot traffic high. Not only is it an affordable option, it’s also an option that doesn’t require much work. Because Yiftee eGift Cards partners up with MasterCard, our eGift cards work exactly like a regular credit card transaction would so that your employees do not have to learn any special accounting for your gift cards. Best of all, you get paid out instantly like a regular credit card transaction.

Want to see what the recipient experience is like for a Yiftee?

Click here to get a test gift!


yifteeGood News For Merchants Who Sell Gift Cards

Yiftee adds to management team, opens up Puerto Rico office

by yiftee on October 25, 2016

Yiftee has added a Vice President of Marketing, a Senior Sales Director, a National Sales Director, and four engineers to its team. Additionally, the Company has opened a second office in Puerto Rico to accommodate increased demand for its products.

stacy schulist vp of marketingYiftee, a developer of data-driven mobile promotions and gifting programs, has increased its client base by 300% over the past year as well as added several new product offerings.  In addition to a robust eGift Card program for multi-location retailers and restaurants, Yiftee also offers:

BOGOs Buy-One-Get-One promotions linked into eGifting to drive purchase and increase revenue

Interactive SMS Gift Promotions – An instant way to engage and delight customers while making any marketing program measurable

Birthday Club – Mobile and email eGift delivery with automated reminders bringing customers in store

Mobile Rewards – Integration into existing Loyalty programs to increase customer engagement and retention while saving on costly inventory and postage fees

To accommodate this growth Yiftee has hired Stacy Schulist, restaurant industry veteran, to be its Vice President of Marketing.  Previously Schulist headed up marketing for Black Angus Steakhouses, Logan’s Roadhouse, California Café and several other regional chains.  Dani Kenady and Dana Briscoe have joined Yiftee as Senior Director of Sales and National Accounts Director respectively, bringing deep expertise in customer insights and promotion sales.  Prior to joining Yiftee, Kenady was Sr. Sales Director at Hello World, and Briscoe was Director of Client Services at Zeta Interactive. Additionally Yiftee has hired four engineers and opened an office in Puerto Rico to service client demands and to accelerate product development.  

Donna Novitsky, Yiftee CEO, commented, “We’re excited about our growth and the opportunity that lies ahead.  We’ve hit on a huge opportunity to serve franchise and chain business’ needs for mobile promotions that extend their brand messages to their customers’ mobile devices – often achieving 10x results over traditional promotions.  This new team, with many years of experience in restaurant and retail promotions has hit the ground running and is already having a profound positive impact on ours and our clients’ businesses.”

“What makes us different from other companies,” Novitsky continued, “is our ability to harness Customer Insights for our clients and use these insights to help our clients to finesse their marketing programs.  As such, many of our promotions enjoy a redemption rate of between 20-85%, depending upon the offer.”

Yiftee’s clients include national and regional businesses such as, Auntie Anne’s Pretzels, Schlotzsky’s, Johnny Rockets, Retro Fitness and Rocket Fizz.  Additionally, Yiftee has business partnerships with Perkville rewards and other companies.

Interested in Yiftee for your business?

Schedule some time to chat with one of our reps!

yifteeYiftee adds to management team, opens up Puerto Rico office