Yiftee Blog

Good News For Merchants Who Sell Gift Cards

by yiftee on October 25, 2016

For the past 8 years, gift cards have been the single most requested item on holiday wish-lists. With Holiday shoppers scrambling in a frenzy for last minute gifts, shoppers are utilizing instant ways to deliver their gifts to their friends and family.

gift card perks

Give your business a boost this Holiday season

A lot of merchants today offer physical gift cards in their brick and mortar store. However, what happens when Carol from Los Angeles wants to send her friend Julie, in New York, a gift to Julie’s favorite restaurant?

Enter the electronic gift card! While plastic gift cards are growing at an annual rate of 6%, digital gift cards are growing at an annual rate of 200%. Many merchants miss the online buyer simply because they don’t offer eGift cards on their website. Consumers today rarely physically go into businesses to make gift card purchases. They would rather buy a gift card in the comfort of their own home while on their computer. 

Most importantly, the main reason why businesses (small or large) should adopt a gift card program is the additional revenue that is from gift card sales. Studies show that 61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Customers who are looking for a gift card to your business already love what you do, give them an easy way to do so by offering mobile gift cards to a place they love! 

So, how did a “last-minute gift” idea turn into a $100 billion industry? Simple. They’re instant, they’re easy to use, and they MAKE YOU MONEY! The average gift card user ends up spending an extra 20% beyond the value of the card. Not only can businesses get extra visits from gift cards, business owners also use this source of new traffic as a great way to upsell new customers. Businesses need to take advantage of this time of the Holiday Season because current projections on this year’s digital spending would increase by 14.3% to $70.1 billion.

Merchants this Holiday Season should be looking into eGift cards as a way to keep foot traffic high. Not only is it an affordable option, it’s also an option that doesn’t require much work. Because Yiftee eGift Cards partners up with MasterCard, our eGift cards work exactly like a regular credit card transaction would so that your employees do not have to learn any special accounting for your gift cards. Best of all, you get paid out instantly like a regular credit card transaction.

Want to see what the recipient experience is like for a Yiftee?

Click here to get a test gift!


yifteeGood News For Merchants Who Sell Gift Cards

Yiftee adds to management team, opens up Puerto Rico office

by yiftee on October 25, 2016

Yiftee has added a Vice President of Marketing, a Senior Sales Director, a National Sales Director, and four engineers to its team. Additionally, the Company has opened a second office in Puerto Rico to accommodate increased demand for its products.

stacy schulist vp of marketingYiftee, a developer of data-driven mobile promotions and gifting programs, has increased its client base by 300% over the past year as well as added several new product offerings.  In addition to a robust eGift Card program for multi-location retailers and restaurants, Yiftee also offers:

BOGOs Buy-One-Get-One promotions linked into eGifting to drive purchase and increase revenue

Interactive SMS Gift Promotions – An instant way to engage and delight customers while making any marketing program measurable

Birthday Club – Mobile and email eGift delivery with automated reminders bringing customers in store

Mobile Rewards – Integration into existing Loyalty programs to increase customer engagement and retention while saving on costly inventory and postage fees

To accommodate this growth Yiftee has hired Stacy Schulist, restaurant industry veteran, to be its Vice President of Marketing.  Previously Schulist headed up marketing for Black Angus Steakhouses, Logan’s Roadhouse, California Café and several other regional chains.  Dani Kenady and Dana Briscoe have joined Yiftee as Senior Director of Sales and National Accounts Director respectively, bringing deep expertise in customer insights and promotion sales.  Prior to joining Yiftee, Kenady was Sr. Sales Director at Hello World, and Briscoe was Director of Client Services at Zeta Interactive. Additionally Yiftee has hired four engineers and opened an office in Puerto Rico to service client demands and to accelerate product development.  

Donna Novitsky, Yiftee CEO, commented, “We’re excited about our growth and the opportunity that lies ahead.  We’ve hit on a huge opportunity to serve franchise and chain business’ needs for mobile promotions that extend their brand messages to their customers’ mobile devices – often achieving 10x results over traditional promotions.  This new team, with many years of experience in restaurant and retail promotions has hit the ground running and is already having a profound positive impact on ours and our clients’ businesses.”

“What makes us different from other companies,” Novitsky continued, “is our ability to harness Customer Insights for our clients and use these insights to help our clients to finesse their marketing programs.  As such, many of our promotions enjoy a redemption rate of between 20-85%, depending upon the offer.”

Yiftee’s clients include national and regional businesses such as, Auntie Anne’s Pretzels, Schlotzsky’s, Johnny Rockets, Retro Fitness and Rocket Fizz.  Additionally, Yiftee has business partnerships with Perkville rewards and other companies.

Interested in Yiftee for your business?

Schedule some time to chat with one of our reps!

yifteeYiftee adds to management team, opens up Puerto Rico office

Boost Your Holiday Sales

by yiftee on October 13, 2016

The holidays are coming quickly.  With a little extra effort and some savvy promotion, you can boost Holiday eGift sales exponentially, which will also drive incremental traffic in 2017.  Here are some things that you can do to enjoy a big bump in holiday gift card sales:

1. Promote your gift cards.  If you have an email list, send out a blast, or two, to let your guests know that you offer eGift Cards, a perfect gift, convenient to buy and to redeem.  Promote gift cards on your social media pages as well.  Make sure that you have your Facebook gift card button activated to make it super simple for customers to purchase.

2. Merchandise yoboost holiday egift salesur gift cards in-restaurant with table tents, check stuffers and posters.  Make sure your hostesses and servers tell guests about your eGift Cards and how convenient they are for easy holiday giving.

3. Offer a BOGO (buy one get one).  Many restaurants and  retailers offer a little something to the gift giver when they purchase a gift card (i.e., Get a $5 gift for yourself when you purchase a $25 gift card).  Yiftee makes offering such BOGOs  easy.  If you don’t want to offer a dollar gift, you can offer a Free Appetizer or Free Dessert.  You are limited only by your creativity.

4. Have a Cyber Monday Sale.  Many consumers dread going out into the crowded malls during the holiday season.  You can offer a special one-day only BOGO sale via e-mail blast, social media and in-restaurant flyer.

5. Appeal to the procrastinator.  The beauty of eGift Cards is that they can be purchased and given at the very last minute with almost no effort from the purchaser.  Send out an email blast on Christmas Eve reminding your guests that your emails make the perfect last minute gift.  And, of course, if you are offering a BOGO, the response will be even greater.

Log in to your Merchant Dashboard and click the “Buy One, Get One tab” to learn more!

If we can help you put together a promotion, or if you have questions, please contact merchantsupport@yiftee.com or 650-564-4438


yifteeBoost Your Holiday Sales

Gift Card Solutions For Franchises and Chains

by yiftee on September 23, 2016

Holiday season preparations are starting earlier and earlier for all kinds of businesses. If you want to get ahead of this year’s holiday season, there’s no time to waste. Whatever business you own, you need to get your industry’s equivalent stockings, gifts, and Christmas trees for this years rush of foot traffic.

Our gift card platform has provided over 55,000 merchants with an effective way to drive additional revenue through gift card sales, buy-one, get-one promotions, interactive gifting. But don’t take our word from it, hear from some of our merchants:

gift card solution for franchise and chains


Want to try out the recipient experience of our eGift Cards?

Click here to get a test gift!

yifteeGift Card Solutions For Franchises and Chains

4 Marketing Efforts To Get Customers Back In!

by yiftee on September 16, 2016

Getting every customer back in through the door is tough. It’s even tougher when there’s so much competition around you. So why is it important to keep your customers happy? Because of the 80/20 rule! The 80/20 rule states that 80% of your revenue comes from 20% of your customer base. So what does this teach us?  That businesses need to focus on their most profitable and valuable customers, and not spend too many resources on unprofitable customers. This is why it’s crucial for businesses to get loyal customers back in through the door and get them to spend more when they do.

Merchants already have an idea that their loyal customers are the money-makers but what are some solutions that they can tap into?


Customer Loyalty Software Programscustomer loyalty rewards

As merchants already know, there is a wide variety of SAAS companies who provide loyalty programs for
businesses but these programs can run up a small businesses’ budget. Popular loyalty programs like Belly,
FiveStars, and Flok have monthly subscriptions that ranges anywhere from $200 to $400. Although these types of programs are very advanced and gives you great insight on how well your business is doing in retaining your customers, they tend to be too pricey for the standard mom and pop shop. On top of that,  SMB owners typically don’t need the hardware (tablets, touchscreens, etc.) that come with these programs. They need something quick, efficient, and easily trackable.


Punch Cardspunch cards egift cards

Albeit a bit outdated, punch cards are another method that businesses have been using to drive repeat traffic. Although punch cards are a much cheaper option than software loyalty programs, merchants aren’t able to gather meaningful information and data about their customers. A common occurrence is a customer who has gotten 9 stamps on their punch card. On their 10th, they get a free drink on the business. Next time the customer comes in, they realize that they’ve lost their punch card. The dilemma is: does the owner conform to the honor system and give the customer their free drink? Or does the owner ask the customer to earn up to 10 stamps again? This kind of problem is common in businesses that use punch cards. It seems to do more harm than good in most instances.


Loyalty Through Experience

customer loyaltySome brands like Apple, provide a unique first experience for their customers so that loyalty to their brand is baked right into the product. If your company is pioneering a new product or service, a loyalty program may not be necessary. Customers will be loyal because there are few other options as spectacular as you, and you’ve communicated that value from your first interaction. However, if your product is as spectacular as the new iPhone 7 coming out, I wouldn’t bank on this method being very effective for you. Customers are fickle and don’t always stick around to see what’s next.


Store Offers/Flash Sales

A great way to build loyalty with your customer base is through the deals that you give them. People are deal-seekers and love any discounts or special offers that you can give them. A great way to have customers remember your brand while driving additional revenue is through running a BOGO campaign. paciugo buy one get one promotionThis kind of campaign drives double the traffic in store. One gift for a friend, one for your customer purchasing the offer. In addition, this campaign helps drive gift card sales during non-holiday seasons and low periods. Over the 2015 Holiday season, a Buy One, Get One campaign resulted in over $40,000 of eGift Cards sold.  Consumers loved it, driving a high redemption percentage of 43%. As a result, a large number of customers who received promotional gifts came in store to buy.

yiftee4 Marketing Efforts To Get Customers Back In!

Top 4 Things to Do For Your Customers this Holiday Season

by yiftee on August 30, 2016

The Holiday Season is a $626.1 billion revenue stream for merchants and Holiday sales have increased 3% from this past year. With so many businesses vying for customers’ attention, what are YOU doing to set yourself apart from big retail and eCommerce players?

In this post, we will cover:sell egift cards

  1. Selling eGift Cards
  2. BOGO
  3. Interactive Gifts
  4. Birthday Club

Alternative sales methods and promotions have become one of the best ways to distinguish yourself from competitors. Most notably, holiday gift cards are a great way to boost revenue. According to Card Hub statistics, about 50% of gift card buyers purchase them for the holiday season, and in total, 1 in 4 gift cards are bought between December 21st and December 24th. The holiday market has a value of over $30 billion, a sizable chunk of revenue. With technological advancement, eGift Cards have become particularly popular among consumers looking for convenience and simplicity.


holiday gift cards buy one get one

Even though the market is quickly accelerating, holiday gift cards with compatible promotions have gained more and more popularity with consumers looking for the best deals. Buy One Get One deals are loved by customers, and the AMG Shopper Panel found that 66% of shoppers prefer these promotions to other offers such as 50% off. These promotions run during the holiday season have been extremely successful. For example, select Yiftee merchants sold over $40,000 of gifts over the holiday season as a result of the campaign.


sms marketingOther promotions have also had successful results, especially those that require customer interest. While the rush to get gifts characterizes the holiday season, customer interaction provides a unique opportunity to captivate. Text-in prompts that send gifts to interested customers provide the perfect opportunity to impress new and returning customers. These gifts are also great at securing up sell. Most importantly, interactive gifts provide the best way of tracking your advertising. On media such as direct mailers and social media, there’s no guarantee that your customers pay attention to your ads. A text-in prompt will allow you to really see who is engaged by your product!

In the meantime and in the months approaching the holiday season, create a Birthday Club to gain loyal customers to market to. If you require an email address to sign up for your VIP list, you can create an important marketing tool to contact your consumers. During the holiday season, this is especially important because spending is much higher.

Overall, the holiday season is coming up, and it’s time to prepare! Consider tapping into the power of holiday gift cards and promotions to secure your chunk of the rapidly expanding market.

yifteeTop 4 Things to Do For Your Customers this Holiday Season

POS Gift Cards: Tips and Tricks

by yiftee on August 17, 2016

pos gift cardsWith the Holidays approaching, businesses need to take advantage of the season’s shoppers and find a cost-effective way to drive new customers and get the regulars back in. POS gift cards have been widely used to boost revenue or maintain loyal customers.

Gift cards make the perfect solution:

  1. They can help ramp up sales and expose your business to new potential customers
  2. They can be used as a powerful reward incentive for special promotions.
  3. They account for 18% of all holiday purchases, and are frequently given to friends and family.
  4. People who receive gift cards as presents typically spend $29 more than the money they spend on the gift card, according to research from the National Retail Federation.


Which POS System do you use?

Point of sales systems usually provide their own proprietary solution for POS gift cards, but setting up these systems require extra effort, expenses, and training, not to mention the many questions and frustrations that arise with the topic of integration. Not only that, but POS aloha possystems usually serve the physical gift card audience – plastic cards require POS integration that can be time consuming. Therefore, POS agnostic eGift card services, such as Yiftee, are the best option for ease of use and convenience.

Whether you’re using Aloha’s point of sale, Clover’s point of sale, or Micros point of sale, Yiftee serves gift cards for your business. From sales to loyalty programs, Yiftee’s customized eGift cards branded to your business give you a better way to serve current customers, and will help you win over new ones by requiring no POS changes for eGift cards.

With MasterCard partnership, eGift cards are tied to your credit card machine, making transactions seamless. Restaurants face issue of having to train staff on gift card purchases, but Yiftee eGift cards are entered just with a credit card number. Yiftee’s solution works with your credit card processor to make your business run smoother, especially during the holiday hustle.

Learn more about Yiftee’s platform here!

yifteePOS Gift Cards: Tips and Tricks

Small Business Stories: Curated Basics

by yiftee on December 21, 2015

Andrew Cheung started Curated Basics as on online store designing and selling men’s dress socks. With men’s fashion trending more toward shorter and slimmer pants, he knew that fun and well-designed socks were the perfect understated accessory. Later, his offerings grew to cuff links, ties, scarves, hats, suspenders, and bow ties… all designed by Andrew. Andrew currently employs a handful of full and part-time employees to support his online, small store-front, and weekly flea market locations.

Why did he start his own small business?

yifteeSmall Business Stories: Curated Basics

Winery Restaurant & Wine Bar Ramps Up Holiday eGift Card Sales

by yiftee on November 23, 2015

The Winery Restaurant and Wine Bar is a family owned fine dining destination with two locations in Orange County, CA. Their loyal customers purchased over $1,700 worth of eGift cards over the past month. How did they do it?  By prominently placing their gift card link in the navigation bar on the top of their website, a gift card button on the bottom of the page, and an APP link to their eGift card on their Facebook page, they are able to reach online shoppers where they are… online and mobile. Over the coming months, they will enjoy meeting their new eGift card-carrying customers who will likely bring their friends for a great meal and fine wine. Well done!

“Super happy with Yiftee” said Linda Clow, owner at The Winery Restaurant.

yifteeWinery Restaurant & Wine Bar Ramps Up Holiday eGift Card Sales

Tacolicious sells $745 of eGift Cards- That’s a lot of Tacos!

by yiftee on November 12, 2015

Wondering if offering eGifts on your website is worthwhile for the holidays?  Tacolicious in San Francisco sold $745 worth of Yiftee eGift Cards in the last 30 days.  That’s a lot of tacos… and the holiday giving season hasn’t even started!   How did they do it?  They prominently placed a link to their eGift Card page above the fold on their website and Facebook page.  They keep their website and social media channels fresh with new content every day.  Their 6,000+  faithful followers love the updates and the ability to purchase Tacolicious eGift cards online.  That’s it.  So simple.  Olé!

With regular eReminders, customers never forget their Tacolicious gift cards, nor are they ever lost because they reside on the customer’s mobile device for easy access.

yifteeTacolicious sells $745 of eGift Cards- That’s a lot of Tacos!