Yiftee Blog

Valentine’s Day Gift Card Opportunities For You

by yiftee on January 16, 2018

gift cards for valentines day

Valentine’s Day is right around the corner meaning spending from the holiday season is not over yet! Americans are expected to spend over $19.7 billion dollars worldwide in gifts alone, nearly a billion more than last year. Nearly 52% of those gift purchases are in the form of a gift card.

Why Sell Gift Cards?

The months from November to February are the highest gift card selling months of the year. Why? Because of the holiday season (Black Friday, Christmas, Cyber Monday) and of course Valentine’s Day. As stated earlier, an astounding 52% of consumers who purchase gifts for their loved ones on this day purchase their gift in the form of a gift card, meaning the market is huge!

  • Generate additional revenue – start selling online and on Facebook to get an extra edge.
  • Build stronger brand recognition – eGift cards are custom-branded to match your business.
  • Convenience – Gift cards are sent via text, email, or Social Media.
  • Upsell Opportunities – Customers on average spend 20% more than the value of their gift card.

egift cards

How quickly can I set it up?

Our support team can have your business up and selling gift cards in 30 minutes. Our contracts are month-to-month and flexible! Take a look at our eGift card start kit here.

  • Create an account – Create your Yiftee account here.
  • Run Activation Card – Our gift card program is compatible with every point of sale. Just run the MasterCard activation card on your dashboard.
  • Brand your Sales Page – We host a gift card sales page branded entirely to your business.
  • Place button on your website/Facebook – Put a button on your website & Facebook to let customers know you are offering digital gift cards.

Can I talk to someone first?

Absolutely! Give us a call at 650-564-4438 (ext. 3) and we’ll help answer any questions you might have!

yifteeValentine’s Day Gift Card Opportunities For You

Yiftee eGift Card Launch Kit for Merchants

by yiftee on December 6, 2017

Transcript:

  1. Place your gift card button prominently on your website’s header (check out Restaurants Unlimited, Flea Street Café, and Sojo Spa Club) Add a “Gift Card” tab to your business Facebook page. Learn how to do it here. Run your activation card to ensure gift cards can only be used at your location (type 16-digit MasterCard voucher number into point of sale as a credit card transaction.) Lastly, train your employees and make sure they know how to accept Yiftee eGift cards. Watch our training video here.
  2. This document will prepare you and your staff with the resources and information you need to accept and redeem these electronic gift cards. Questions? Check out our eGift card FAQ at the end of this slideshow. First- If you haven’t already, watch this 90 second video and invite your cashiers and wait staff to do the same. Video link: http://bit.ly/1l3WvqN
  3. Show this card to the cashier at CARD NUMBER 5199 7543 2545 6152 EXP (MM/DD/YY) CVV ZIPCODE 08/30/15 448 94025 To Redeem an eGift Card: Customer presents a voucher on a mobile device or printed on paper. Redeem like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount*, otherwise the transaction will be declined. *To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method.
  4. Spread The Word & Promote Your Gift Cards! Email Marketing: Create prominent newsletter signup forms or pop-ups on your website to gather valuable contact information Put a fishbowl for business cards by your cash register Download email addresses of buyers from your Yiftee dashboard Use attractive images and creative titles to promote your eGift Cards via email newsletter. Social Media: Facebook, Instagram, Pinterest, Yelp, TripAdvisor and Twitter are powerful tools for getting the word out about your business and eGift Cards. Make sure your accounts are up to date and reflect your personality Make a plan to regularly post updates, promotions, images and graphics Post regularly and make sure you link images to your merchant eGift Card page
  5. Spread The Word and Sell! In-store Promotions and Employee Education Review and use your welcome packet supplies including table tents, signs, stickers and cards Let your customers and callers know that you now sell gift cards 24/7 on your website and Facebook Visit our online merchant training video to learn and educate your staff about your Yiftee eGift Cards Request more table tents, signs, stickers or staff instructional cards We love creating custom graphics for FREE. Let us know how we can help you! Example below:
  6. Engaging customers to bring them in store, using eGCs TV Commercials, print, radio Reputation Management, Customer Recovery/Appreciation Buy One Get One (BOGO) Offers and Discounts Event and Sports Engagement Marketing Birthday Club (email and SMS lists) Text RETRO to 74499 for a $50 eGift Card GET A $25 eGift Card for $20 Text to 408-831-6778 the word “SMITTEN” to get a demo eGift C ard TRY IT! Promotional Tools
  7. Using Yiftee to Grow Your Business Do A ”Buy One, Get One” Promo Yiftee can also help you launch a creative “Buy One, Get One” (BOGO) promotion specially designed to your business goals! BOGO’s are very popular with gift card buyers! Our merchants have found great success in motivating customers to give gifts by letting buyers get something extra for themselves. Think store openings, holidays, or any excuse to boost your eGift Card sales and in-store traffic! Click here to schedule a demo to learn more about Buy-One, Get-One promotions.
  8. Using Yiftee to Grow Your Business Do A ”Text-A-Gift” Promo Add a Yiftee Text-A-Gift number to email, social, print, radio, TV or event marketing to bring customers in store. Text-A-Gift is an SMS Text Message tool which adds valuable measurability to your advertising and marketing promotions. Text-A-Gift brings new and current customers into your store and creates the perfect opportunity to impress and upsell. It also allows you to create an SMS list for ongoing marketing of your choice, within texting guidelines. We have seen between 25% and 85% redemption rates on promotional text gifts. Redemption varies based on gift value, time to expiration, and business type. Text-A- Gift works much better than coupons which typically have a 2-3% redemption rate. Plus, customers perceive it as a gift, enhancing your brand rather than appearing as a discount. Test how Text-A-Gift works: Text SMITTEN to 408-831-6778 and get a demo-gift. Click here to schedule a demo to learn more about how Text-A-Gift works
  9. eGift Card Cashier FAQ: Q: How do I redeem an eGift Card? A: Redeem eGift Card like a MasterCard – key in the 16-digit code, CVV, zipcode, expiration as required by your POS. Do not charge more than the prepaid amount, otherwise the transaction will be declined. To process a payment that exceeds the Yiftee gift card value, enter the gift card value first, then continue with the transaction for the remaining amount using another payment method. Watch the training video http://bit.ly/1l3WvqN for more information. Q: What do I do if the gift card is ‘declined’? A: An eGift card is declined if you try to redeem more than the value of the card, or if any of the redemption information is mis-typed. Start the transaction over with the correct value and redemption information. Call 650-564-4438 x3 if you need help. Q: Does the eGift card function as a ‘pre-paid’ credit card regarding automatic tipping hold-backs? A: No. The eGift Card can be redeemed for the full value when entering it into the payment system. Q: Since the eGift Card is like a MasterCard, can it be redeemed anywhere? A: No. eGift Cards can only be redeemed at your business. Q: Where can customers buy our gift cards? A: eGift Cards are available for purchase on Your website. Q: How are our eGift cards delivered? A: Customers can send them via email, text, or Twitter instantly. eGift Card recipients will receive monthly eReminders of the gift card. Q: Is there a fee to purchase our eGift Cards? A: The gift sender pays $1.00 plus 5% of the gift value. The gift recipient gets 100% of the gift value. Q: Can an eGift Card be used more than once? A: Cards are multi use and the current balance is always reflected on the digital voucher. Customers must redeem their gifts before they expire and the expiration date is noted on the gift voucher. Q: Can I apply a refund to the eGift Card? A: Yes. Refunds can be applied to a valid (unexpired) eGift Card voucher just as you would to a credit card. Call 650-564-4438 x 3 for Yiftee eGift Card customer support.
  10. Referral Bonus & Contact Info Spread The Word And Get a $20 gift card! Help Your Friends sell eGift Cards with Yiftee – simply navigate to your merchant dashboard and click “Earn $20” on the top right of your dashboard. We will send you a $20 Yiftee eGift Card to one of our 58,000 merchants for each referral you send that signs up as a merchant! We are excited that you have chosen us as your partner. We know you face many decisions and challenges each day. You made a great decision to partner with us and we are here to help you to sell and grow. Please email or call me with any questions or for more help: Thanks! arthur@yiftee.com 1030 Curtis Street Menlo Park, CA 94025 1.650.564.4438 www.yiftee.com
yifteeYiftee eGift Card Launch Kit for Merchants

Holiday Promotion Ideas For Your Business

by yiftee on October 10, 2017

holiday promotion ideas

It’s happened before. October rolls around, Halloween passes you by and suddenly, the holiday season is upon us and you have no marketing initiatives to drive customers in! In order to make your mark, your holiday promotion ideas need to be eye-catching and attention worthy. Brands need campaigns that actually make customers happy instead of adding to holiday noise. The brands that run special promotions during the holidays tend to be more successful in getting customers in through their doors.

If you don’t have holiday promotion ideas in mind, there’s still plenty of time to set up a creative holiday promotion for your business and make a big impact on this year’s revenue. As November rolls arounds, we wanted to give you some creative holiday promotion ideas for your business to run for your customers.

Engage with your customers

Nothing gets people in a shopping mood more than Christmas decorations! A great way to make sure your business stays top of mind is to engage with your customers by holding a contest or sweepstakes. Couple of engagement ideas for customers are:

  • Holiday Costume Contest – who has the ugliest Christmas sweater? Who can dress up like Santa and Mrs. Claus the best?
  • Christmas Tree Decoration Contest – Who has the brightest and most decorated tree?
  • Recipe Contest – What’s the best Christmas themed dish a customer can cook up for you?
  • Text-Back Campaign – “All I want for Christmas is…”. Have customers text-in their answer. Most creative is the winner! (Learn more)
holiday promotion ideas starbucks

Design your best cup! Starbuck’s holiday cups are a staple in holiday themed decorations. Source: Odyssey

Of course, these types of promotions always require a bit of planning. However, most of these promotions are relatively easy to run and can go a long way when customers think about your brand.

Offer a little something extra

In the gifting world, an “incentive” is something extra that pushes a shopper to take action, such as making a purchase, completing a survey or signing up for a mailing list. In other words, it’s an added enticement to get customers to do what you want them to do. Here are some ideas on incentive-based marketing you can try for your business:

  • Offer a “Buy-One, Get-One” promotion – customers who purchase an eGift card from your business can earn an extra eGift card either for themselves or for a friend. (Learn more)
  • Set up a Birthday Club/VIP Club – customers who enter their contact information (phone #, email address, Birthday) receive a birthday/VIP gift on their Birthday or even Christmas. (Learn more)
  • Offer a small reward for increased spending – A lot of brands don’t like discounts, they believe it takes away from the value that they are trying to sell. However, if you’re trying to push a certain product it might be beneficial to offer something small see if it increases the likelihood of a customer purchasing.
heavenly donut birthday club

Heavenly Donut’s Birthday Club

Go out of your way

Competition amongst businesses is at an all-time high this time of year so it’s critical to your brand that you stand out to customers. Here are some ideas to better serve your customers this Christmas:

  • Extend your hours – I did all of my shopping 3 days before Christmas last year. Shoppers are out longer and later trying to find their last gifts. Do them a favor and stay open later.
  • Offer complimentary shipping (if you ship!) – Sometimes, customers see this as more valuable than a discount towards their final cost.
  • Wrap their gifts – Going off the theme of time sensitivity, more and more customers are looking at business’s to wrap their gifts for them. Offer to do it for them instead if you have the manpower!
yiftee gifts

Source: Mashable

Need more holiday promotion ideas?

We can help you with that! In addition to eGift cards, Yiftee offers a suite of mobile promotions for businesses to run. In November & December of last year alone, over 50 Yiftee merchants ran “Buy-One, Get-One” promotions which drove in customers when January rolled around. Schedule a time to chat with our promotions specialist and we can have a promotion up and running in 30 minutes!

yifteeHoliday Promotion Ideas For Your Business

Survey: Consumer Gift Card Spending

by yiftee on August 17, 2017

Gift Card Survey Transcript:
1. Yiftee Consumer Survey: Consumer Gift Card Spending Trends – Survey responses collected from 1,500 gift card buyers.
2. If given a free offer, 53% of customers prefer a $5 eGift card
3. 77% of customers prefer to receive and store coupons on their phones
4. Consumers frequently forget about a coupon they have clipped until after it has expired
5. 84% of consumers say that an incentive would push them to purchase one brand’s gift card over another brand’s
6. Consumers prefer sending eGift cards over plastic gift cards
7. Quickness of gift card delivery and delivery method are the main reasons why consumers have sent eGift cards in the past
8. 85% of consumers believe a $5 eGift card is more meaningful than a $5 coupon
9. 75% of consumers would text-in to a brand they frequent to receive an offer
10. 97% of consumers think it’s a nice gesture to receive a freebie gift on their birthday.
11. Contact us: salesop@yiftee.com or (650) 564-4438
yifteeSurvey: Consumer Gift Card Spending

Back to School Shopping Spending Data

by yiftee on August 4, 2017

BAck to school Data

With statistics from the National Retail Federation projecting Back to School spending reaching a total of around $29.5 billion, the months of July and August are now considered the second biggest shopping season of the year. This will be the second highest spending on Back to School supplies since 2012 when spending was totaled at $30.3 billion. This new total is a ten percent increase from last year and is a result of the stabilized economy, rising wages, and increased employment levels.

We are currently in the height of the back to school shopping season. Deloitte’s annual survey on back to school shopping concluded that 71% of spending takes place during an eight week period from early July through late August. An easy way for retailers to anticipate behaviors for this back to school shopping season is to look at projected allocations of spending.

Expected spending graph

The same Deloitte Survey projects that a majority of all shopping will be completed in stores, 21% online, and 22% of individuals are undecided. (graph) Of the undecided, 68% will shop online when online shipping is offered, and 65% will shop online at various points in the summer to take advantage of various deals. A little over half will shop online when they can take advantage of a buy online and return in store deal. 49% prefer a system similar to Amazon Prime where loyalty programs that provide faster, cheaper shipping, instead of discounts on merchandise. Although these 22% may not shop online, a majority will still visit online sites to research Back to School supplies online before purchasing. 

characteristics of undecided shoppers

Social media also plays a role in back to school online shopping as one fourth of individuals will use social media for transactions. Social media is also commonly used to receive coupons, browse products, and read reviews and recommendations.  

social media usage in back to school shopping

Lastly, there are a lot of deals that will help back to school shoppers save money during this shopping season. For example, Amazon has back to school merchandise marked down by 80% this season. This ranges anywhere from children’s apparel, school supplies, and electronics. Apple is also running a promotion where the MacBook Pro and the MacBook Air are discounted up to $300 for teachers and students. Also, a free set of Beats Wireless Headphones will be given with purchase.

Comments or questions?

Give us a call at (650)564-4438 or schedule a demo with us.

 

yifteeBack to School Shopping Spending Data

Consumer Data Helps Businesses Run Smarter Promotions

by yiftee on July 6, 2017

Blog (2)

In the data driven world that we live in, consumer data plays a vital role in helping businesses enhance their consumer’s experience. Consumer data not only helps businesses understand their customers, but it also helps learn more about the business itself. They can learn the strengths and weaknesses of their business, which can help them maximize their profits and lower their costs. Amazon, which is one of the world’s largest collectors of consumer data, continually analyzes the data that they have on their customers to learn more about their buying behaviors and patterns. This allows Amazon to optimize their customer’s experiences on their various platforms and services.AdobeStock_85595304-min

Data was a key reason why Amazon decided to recently purchase Whole Foods. This acquisition will allow them to gain even more insights into their customer’s buying habits, since grocery shopping is a regular activity for most people. They can use this data to help them predict what items or bands of food shoppers might want to buy; it can also tell them what the most popular days and times are for grocery shopping.analytics-dash

By using Yiftee eGift cards your business will be able to collect important data about your clientele that can give you an edge over your competitors. For example, you can learn when customers are most likely to buy gift cards, or what products/items they use the egift cards for the most. This data can help you enhance the buying experience for your customers. Data from our egift cards is easily trackable since it is all done electronically. Businesses can use our website’s analytics dashboard to find info such as, a graphical display of gift cards sold, value and redemptions. Consumer data can also help with the logistics side of your business. You can use your data to find out what products are the most or least popular and order more or less of those items accordingly. This could help you cut down your inventory costs by eliminating excess inventory of less popular items.

Consumer data is, and will become an even more important part of the business world as technology continues to grow; and becomes more entrenched in our lives. As businesses and consumers shift more towards e-commerce their will not only be more consumers to track, but it will also become easier. Businesses that can not only collect data on their customers, but also effectively analyze their data will be the ones who will thrive in this business climate.  

 

yifteeConsumer Data Helps Businesses Run Smarter Promotions

Tips To Protect Your Business’s Online Reputation

by yiftee on May 17, 2017

manage your reputation

We live in an internet-driven world. Chances are, you or someone you know has been “Googled” before.online reviews Consumers are constantly looking for an expert opinion that will help push them towards a buying decision. In a competitive space, not only is having a good online reputation important, it’s necessary if your business wants to succeed. Protecting your online reputation is integral because it’s very hard to remove that asterisk that’s on your business’s Yelp or Facebook page. What’s shared on the internet is either saved, archived or posted on there forever.

You can have the best in-store customer service in the world but you still have to monitor what people are saying about you online. Here are some of Yiftee’s tips on how to keep your onlinereputation as clean and spotless as possible:

Social Listening

You should always know what other people are writing about you, your competitors and other similar businesses. This initial research information that you gather will help you determine what you can share that others might find of interest or value. It will also help prevent you from hitting sensitive topics that customers have or conversations to avoid. For example, if you own a upscale restaurant, you want to see what culinary experts are writing about you. Monitoring which conversations are about you is also important because it will help you uncover complaints and other problems that you might not otherwise know about.

Some great tools to help you monitor your online mentions are Google Alerts which will give you the ability to run a customized Google search that sends you notifications when new content is added for keywords that you’ve specified. Another great tool is Hootsuite, they offer a social media management tool that allows you to maintain all of your social media networks in one place. You’re able to schedule future messages, listen and engage with your followers, and view in-depth social media analytics in order to see how your content is being perceived and make improvements where they’re needed.

Customer Interaction

Engaging in conversation with customers is something that not many businesses seem to do. Sure, some businesses will offer the standard “we’re sorry for your bad experience” post but does it really do anything for you in the long run? Will it salvage that customer and let your other potential customers know that they won’t have another bad experience?

Beinreputation managementg prepared for customer complaints, being transparent, and having a resolution in mind are three steps in mending a negative experience. Most owners that converse openly with customers on Yelp Reviews, Facebook Comments, and Twitter Posts are usually very apologetic and promise that the customer will have a better experience the next time around. The sad reality is that the owner will probably never see the customer again. Why? Because the owner simply hasn’t given the customer a big enough reason to.

Yiftee offers businesses a way to protect their online reputation. Whether it’s showing appreciation for a customer who’ve gone above and beyond or apologizing for a bad experience, giving your customers a little bit something extra can be the difference between them coming back into your business.

Schlotzsky’s Is a 300+ location Deli Café with a great reputation and a booming catering business. They take service seriously and carefully monitor social channels for feedback that helps them make their strong reputation even better.

Prior to signing on to Yiftee, the Schlotzsky’s Guest Recovery manager sent plastic gift cards to customers to acknowledge and address concerns. This was difficult and time consuming to obtain the customers’ address and snail-mail a card. With Yiftee, he was able to instantly send an eGift Card with a personal message from his desktop, track when those customers come back, and follow up. Personal gift messages and flexible reminders make sure the guest knows that Schlotzsky’s cares, and wants them back again.

Protect Yourself From Unwarranted Criticism

You hear the phrase: “the customer is always right.” This is true — but only to a certain extent. Consumers’ impulse to punish bad service—at least more readily than to reward delightful service—plays out dramatically more often than not.wendys

Many circumstances can put your business in a position where you receive an undeserved review online. A cheated worker can have some harsh words to share, a competitor could be trying to boost their own brand’s reputation by dragging yours through the mud, the list goes on and one. One main tip here is that don’t be afraid of stand up for your business’s values and mission if a customer is attempting to drag your brand through the mud.

A good example of this is Wendy’s. They recently engaged with a customer on Twitter who discredited the freshness of their burgers. Twitter quickly responded to the trolling customer who in return, had nothing to say. The growth of social media means that there are more “keyboard warriors” than ever before. Wendy’s response to this customer actually led to National coverage for the popular burger chain.

Need a reputation management and guest recovery solution? We can help you with that! Schedule some time here to learn more!

yifteeTips To Protect Your Business’s Online Reputation