Yiftee Blog

Tips To Protect Your Business’s Online Reputation

by yiftee on May 17, 2017

manage your reputation

We live in an internet-driven world. Chances are, you or someone you know has been “Googled” before.online reviews Consumers are constantly looking for an expert opinion that will help push them towards a buying decision. In a competitive space, not only is having a good online reputation important, it’s necessary if your business wants to succeed. Protecting your online reputation is integral because it’s very hard to remove that asterisk that’s on your business’s Yelp or Facebook page. What’s shared on the internet is either saved, archived or posted on there forever.

You can have the best in-store customer service in the world but you still have to monitor what people are saying about you online. Here are some of Yiftee’s tips on how to keep your onlinereputation as clean and spotless as possible:

Social Listening

You should always know what other people are writing about you, your competitors and other similar businesses. This initial research information that you gather will help you determine what you can share that others might find of interest or value. It will also help prevent you from hitting sensitive topics that customers have or conversations to avoid. For example, if you own a upscale restaurant, you want to see what culinary experts are writing about you. Monitoring which conversations are about you is also important because it will help you uncover complaints and other problems that you might not otherwise know about.

Some great tools to help you monitor your online mentions are Google Alerts which will give you the ability to run a customized Google search that sends you notifications when new content is added for keywords that you’ve specified. Another great tool is Hootsuite, they offer a social media management tool that allows you to maintain all of your social media networks in one place. You’re able to schedule future messages, listen and engage with your followers, and view in-depth social media analytics in order to see how your content is being perceived and make improvements where they’re needed.

Customer Interaction

Engaging in conversation with customers is something that not many businesses seem to do. Sure, some businesses will offer the standard “we’re sorry for your bad experience” post but does it really do anything for you in the long run? Will it salvage that customer and let your other potential customers know that they won’t have another bad experience?

Beinreputation managementg prepared for customer complaints, being transparent, and having a resolution in mind are three steps in mending a negative experience. Most owners that converse openly with customers on Yelp Reviews, Facebook Comments, and Twitter Posts are usually very apologetic and promise that the customer will have a better experience the next time around. The sad reality is that the owner will probably never see the customer again. Why? Because the owner simply hasn’t given the customer a big enough reason to.

Yiftee offers businesses a way to protect their online reputation. Whether it’s showing appreciation for a customer who’ve gone above and beyond or apologizing for a bad experience, giving your customers a little bit something extra can be the difference between them coming back into your business.

Schlotzsky’s Is a 300+ location Deli Café with a great reputation and a booming catering business. They take service seriously and carefully monitor social channels for feedback that helps them make their strong reputation even better.

Prior to signing on to Yiftee, the Schlotzsky’s Guest Recovery manager sent plastic gift cards to customers to acknowledge and address concerns. This was difficult and time consuming to obtain the customers’ address and snail-mail a card. With Yiftee, he was able to instantly send an eGift Card with a personal message from his desktop, track when those customers come back, and follow up. Personal gift messages and flexible reminders make sure the guest knows that Schlotzsky’s cares, and wants them back again.

Protect Yourself From Unwarranted Criticism

You hear the phrase: “the customer is always right.” This is true — but only to a certain extent. Consumers’ impulse to punish bad service—at least more readily than to reward delightful service—plays out dramatically more often than not.wendys

Many circumstances can put your business in a position where you receive an undeserved review online. A cheated worker can have some harsh words to share, a competitor could be trying to boost their own brand’s reputation by dragging yours through the mud, the list goes on and one. One main tip here is that don’t be afraid of stand up for your business’s values and mission if a customer is attempting to drag your brand through the mud.

A good example of this is Wendy’s. They recently engaged with a customer on Twitter who discredited the freshness of their burgers. Twitter quickly responded to the trolling customer who in return, had nothing to say. The growth of social media means that there are more “keyboard warriors” than ever before. Wendy’s response to this customer actually led to National coverage for the popular burger chain.

Need a reputation management and guest recovery solution? We can help you with that! Schedule some time here to learn more!

yifteeTips To Protect Your Business’s Online Reputation

Introducing: Great Harvest’s “Sandwich of the Week” Club

by yiftee on April 21, 2017

great harvest sandwich

Looking for a great deal to send your friends and family this Mother’s Day/Father’s Day/Graduation? Great Harvest is offering a “Sandwich of the Week Club” starting May 1st where customers can purchase 6 delicious sandwiches, delivered every other week for 12 weeks. The “Sandwich of the Week” will be delivered digitally to the recipient’s email or mobile phone. They can use it for any sandwich or equivalent item. The digital codes can also be redeemed (where available) for any hot or cold sandwich, salad, grain bowl, or bread. For $43, you can send someone 6 handcrafted sandwiches!

Yiftee delivers this digital membership and recipients register via email and/or text. Every two weeks, a code for the “Sandwich of the Week” will be delivered to the customer. Recipients will get regular reminders from Great Harvest until they have redeemedsandiwch of the week club their sandwich of the week. 

With Mother’s Day, Father’s Day, and Graduation all around the corner, send your friends and family the perfect bundled package. To redeem, the recipient simply presents the digital code on their phone to the cashier at Great Harvest. That’s it!

This offer is only good for a limited time so pick up your “Sandwich of the Week” on May 1st when the promotion starts!

Great Harvest’s “Sandwich of the Week Club” promotion runs from May 1st, 2017 – May 14th, 2017.

Are you a business who is interested in offering a _______ of the Month Club for your customers? Schedule some time here to learn more about what you can set up for your business!

yifteeIntroducing: Great Harvest’s “Sandwich of the Week” Club

3 Ways To Drive Repeat Customers Back Into Your Business

by yiftee on April 14, 2017


3 Ways To Drive Repeat Customers Back Into Your Business

Three of the top gifting days are right around the corner. Have you thought about what you will be doing for Mother’s Day, Father’s Day, and Graduation? Mother’s Day boasts one of the most impressive revenue numbers in terms of Holidays with about $2.2 billion being spent on gift cards and about 43.2% of consumers.

Did you know that it can cost a brand up to five times as much to get new customers versus keeping old ones? Also, a 5% increase in customer retention increases profits up to 125%. Gaining new customers into your business is great but what’s the whole point of getting them in one time if you can never get them to come back in? We wanted to give you 3 ways to drive customers back into your business with Mother’s Day around the corner.

Offer special promotions

80% of your future revenue will come from 20% of your current customers. Promotions can be a very effective way of retaining customers by keeping them actively engaged with your brand. The key is to run relevant promotions that reward customSlide2ers, make them feel good about doing business with your company, and encourage them to do more of the same. Yiftee’s “Of The Month Club” has helped businesses by creating enticing deal for consumers.

Yiftee’s “Of The Month Club” drives incremental visits to your business that create habit and loyalty. Offer a 6 month membership/6 week membership (you decide the time frame) for your “______ of the month club.” Customers who purchase will receive a “gift” once per month (could be a meal, spa session, pizza, sandwich). Yiftee delivers the membership as a digital gift and recipients register their email/phone number to the account. Every month, a gift for the “offer of the month” will be digitally delivered to the customer.

The best thing about this is that it’s flexible and designed just to benefit the services and products that you offer at your business. We’ve seen restaurants offer a “Meal of the Week”, gyms offer a “Personal Training Class of the Week”, and spas offer a “Massage of the Month”. So no matter what type of business you own, you always have the capability to bundle your services/products to entice repeat visits on a weekly/monthly basis for your customers.

Offering a bundled package of your products/services drives incremental visits and creates habits because clients are receiving a gift to pick up and use in store. Customers receive regular reminders ensuring that your redemption rate is high.

Loyalty & Rewards

Customers love to be rewarded. In today’s business world, everyone is offering something, so it’s important to keep your prize within reach of the consumer. According to the 2015 Colloquy Customer Loyalty Census, American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”

Loyalty programs are a great add-on feature that most businesses should adopt. Boloco, an American restaurant chain known for its burritos, as well as a Yiftee merchant, is an example of a company who does the points-based loyalty program well. Customers swipe their stylish Boloco Card at every purchase, and the card tracks the amount of money spent. Every $50 spent earns the customer a free item. It doesn’t matter if that free item is a super jumbo burrito or an extra small smoothie: It’s free once the customer records $50 on their card. Boloco speaks the language of its audience by measuring points in dollars, and rewards in food and drink items. 

Take it a step even further. Reward those who have shopped with your business for a long time by showing that you value their business. A very simple way to do this is to give them birthday or anniversary discounts ipadbirthdayclub-033x-1that they look forward every year. Many of Yiftee’s businesses have adopted our VIP/Birthday Club feature where merchants can easily set up a form on their website to collect customer’s information like email, birthday, anniversary, phone number, etc. so that you can build a contact outreach list for future use. Best of all, gifts are sent automatically to customers based on their Birthdays/Anniversary/Special Occasion. 

It’s estimated that only 10% to 15% of independent restaurants have any kind of Birthday Rewards Club. Those who do not are missing out on an easy and effective way to increase their sales and profitability. Studies have shown that birthday tables spend more money, and and tip better.

Offer extraordinary customer support

Who are the employees in your business that interacts with your customers on a daily basis? Are you making sure that you have the right people in customer-facing positions? Having unhappy employees or shy employees could be bad for business. A customer who has a negative experience with one of your employees can quickly share that with friends and family, and hurt your business’ image.

A fast and convenient way of staying connected with customers is through social media. Customers can share information about their experiences with your business within seconds — in words, photos and videos. That can be great if they had a good experience, but difficult if it wasn’t positive because you can’t delete negative comments from someone else’s social media feed.

Yiftee offers businesses a reputation management tool that allows you to manage your customer relationships. Merchants like you need an easy and fast way to engage authentically with your customers on social media. What better way to thank a customer for a positive social media post than to tweet them your eGift Card for a free latte, appetizer or dessert? Or on the flip side, make amends for a bad experience by inviting them back for a meal on the house! With Yiftee, you can do this in seconds, and turn your dissatisfied customers into your fans and your fans into fanatics. badtweet2

Schlotzsky’s is a 300+ location deli cafe. Prior to signing on to Yiftee, the Schlotzsky’s Guest Recovery manager sent plastic gift cards to customers to acknowledge and address concerns. This was difficult and time consuming to obtain the customer’s address and snail-mail a card. With Yiftee, he is able to instantly send an eGift Card with a personal message from his desktop, track when those customers come back, and follow up. Personal gift messages and flexible reminders make sure the guest knows that Schlotzsky’s cares, and wants them back again.

 

yiftee3 Ways To Drive Repeat Customers Back Into Your Business

Pizza My Heart and Yiftee Partner To Increase Average Check Size With Fan Engagement

by yiftee on March 17, 2017

Yiftee gets fresh & saavy! (4)
 Pizza My Heart Sees 400% Increase in Average Check Size With eGift-Generated Fan Engagement

By: Chuck Hammers, CEO, Pizza My Heart | March 17th, 2017

As CEO of Pizza My Heart (PMH), a 24-location pizza chain in the San Francisco Bay Area, I am always seeking new ways to build my brand and Pizza-My-Heart-Mobile-App1grow my business.  The challenge is making customer engagement measurable as well as driving trackable sales.  Many of our customers are Stanford students, alumni and their families, so we knew we had an opportunity to advertise to this group during the Stanford football games.  However, it was impossible to determine if game-time advertising was being noticed, let alone if it was driving sales.  Plus, regardless of how clever an advertisement is, it’s rarely entertaining for viewers to watch, and I don’t like coupons because I feel they devalue a brand.  Our goal as a local favorite was to reinforce the fun of PMH while driving sales, awareness and value.

With Yiftee, a data-driven mobile promotions and gifting company, PMH was able to “gamify” our marketing with an in-venue promotion called the Pizza My Heart Kickoff Challenge.  Working with Yiftee, we created a measurable social engagement campaign. Fans were prompted to participate in the Pizza My Heart Kickoff Challenge on the scoreboard at the beginning of the game and at halftime. Using their mobile phones they could guess the yard line the kickoff returner would get to after kickoff. Fans who texted in the correct kickoff result received a $4 or $20 Pizza My Heart mobile eGift Card delivered by Yiftee via text message. Each fan response demonstrated measurable engagement and the redemption data proved the powerful value of this innovative campaign.

Because of the benefit to my business, we have continued to run the PMH Kickoff Challenge and other interactive games, expanded to new sports (men’s and women’s basketball) and to other stadiums, exposing hundreds of thousands of attendees to Pizza My Heart’s messaging.

A Bigger slice of the (Pizza) Pie for Pizza My Heart
Even more important is that this promotion works as a traffic driver and sales driver for PMH.  Of the thousands of fans who win, redemption is off the charts.

Redemption rate for the $4 slice is typically 14%, while redemption is 35% for the $20 pie.  These numbers far exceed typical redemption stats from coupons, which rarely generate more than a 2% return. What’s more impressive is that redeemers almost always purchase more than the value of their gift.  Those with a $4 gift have an average check of $21  — a 400% upsell — and those with a $20 gift have an average check of $29.50 – nearly a 50% upsell.  This more than pays for the cost of the promotion, while exposing new guests to our restaurant.

One reason that redemption is so high is that these gifts have automated reminders that reinforce the Pizza My Heart brand while informing winners how long before their gift expires. Rewards are typically valid for 90-120 days, and because they disappear from guests’ mobile phones when they’re expired and after they are used, there is no issue with fraud.

Beyond the Pizza My Heart Kickoff Challenge, we offer Yiftee eGifts on our website for anyone who wants to purchase a gift for a friend. I started doing this in response to parents who lived far away and wanted to gift a pizza to their children attending Stanford.  Now I use them for guest appreciation and recovery, and employee rewards and incentives as well. What started as a convenience to Stanford parents has now grown into a revenue stream of its own as more customers are looking for a convenient way to send and receive gifts. Particularly around the holidays we sell a tremendous number of eGifts from our website enabling Pizza My Heart to mobilize our offerings year round.

yifteePizza My Heart and Yiftee Partner To Increase Average Check Size With Fan Engagement

Yiftee Fuels On Demand Ride Service

by yiftee on March 13, 2017

Yiftee gets fresh & saavy! (3) 
eGifting and Promotions Platform Drives Revenue & Captures New Riders

MENLO PARK, Calif. – February 22, 2017 – Yiftee, a leading provider of data-driven mobile promotions and gifting solutions for services, retailers and restaurants, has brought mobile eGifting to the increasingly competitive on demand ride service business, giving these companies an additional edge as they battle for market share. Yiftee’s mobile eGifts are a perfect addition to these app-based service companies where business is conducted entirely from the users’ mobile phones.

Included on the roster of companies that have signed on with Yiftee is Via, an on demand transit app serving New York City, Chicago, and Washington DC, among others. Deals with additional on demand ride services are in the works as these companies fight it out for “butts in car seats” with new ways to differentiate themselves from the competition.

via egift card“One of the biggest requests we were receiving from our members in the lead up to the holidays was an ability to give the gift of Via. In order to get a program in place, we needed a partner to help set us up a quick and effective gift card program,” says to Asaf Segev, Growth Principal for Via, “In a space characterized with long lead times, high setup costs, and over-complicated solutions, we found Yiftee to be responsive, flexible and well priced.”

“Yiftee is a uniquely suited solution for on demand ride services, because our gifts are sent directly to mobile phones, so they are always with the rider, ready to be used.” says Yiftee CEO Donna Novitsky, “On demand gifts are a great complement to the on demand economy.” The opportunity to add an additional revenue stream and a way to reach new customers has become more and more a necessity for survival to the many players in the on demand ride service segment.

On demand ride services have become ubiquitous in the past several years, because they provide a convenient solution for a variety of transportation challenges. Have a brutal commute? Consumed a few too many drinks during a night on the town? Purchased too many grocery bags to carry home? Pull out your phone, and a ride is just minutes away. These ride services eliminate the need for planning and the hassle and cost of parking. The price is known up front, and the cars are generally quick to arrive, comfortable and clean. Because of this, the on demand ride service arena has become fiercely competitive in the short time that it’s been in existence. As the market has become more congested, several of these services, including Sidecar and Shuddle, have been forced out of business. Thus, any opportunity to increase revenue and ridership, such as what Yiftee offers will give the players in this market the edge.

About Yiftee™ Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers, services and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to selling custom-branded eGift cards for clients’ websites and Facebook pages, merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, and Birthday Club promotions, as well as incorporate Yiftee into their Loyalty rewards and customer recovery programs. Yiftee delivers greater value and better results than physical gift cards or coupons with promotions that typically bring 20% – 85% of promotion recipients in store. Yiftee requires no technology or POS integration, protects clients from fraudulent transactions, and can be up and running in no time. To learn why more than 56,000 businesses use Yiftee, please visit yiftee.com Twitter: @Yiftee, Facebook: facebook.com/yiftee/ or contact 650-564-4438 or info@yiftee.com – See more at: http://www.free-press-release.com/news-yiftee-fuels-on-demand-ride-service-growth-1489021019.html#sthash.nworIZYa.dpuf

yifteeYiftee Fuels On Demand Ride Service

Yiftee & Savvy Travelers Partner to Keep Ladies On-The-Go Fresh From Head to Toe

by yiftee on February 16, 2017

Yiftee gets fresh & saavy! (2)
Yiftee adds the convenience of mobile gifting to Savvy Travelers beauty wipes

MENLO PARK, Calif. – February 16, 2017 – Yiftee, a leading provider of data-driven mobile promotions and gifting solutions for ecommerce, retailers and restaurants, has partnered with Savvy Travelers, the crafty creator of beauty wipes for women on-the-go, to enable mobile gifting of their luxe, eco-friendly and convenient wipes. With humorous packaging and clever names like “Bottomz Up Sensually Refreshing Booty Bidet Wipes,” “Lift Offz Incredibly Instant Nail Polish Remover Wipes” and “No Sweat Positively Powerful Antiperspirant and Deodorant Wipes,” Savvy Travelers cosmetic wipes make a gift that every woman can use. saavy travelers yiftee

“We were seeking a partner to create a fast and effective mobile gifting card program,” says to Margarita Floris, Co-Founder and President of Savvy Travelers, “Yiftee’s mobile gifting solution aligns perfectly with our product. Giving and receiving a gift via mobile phone is fast, easy and convenient – the same advantages that Savvy Travelers offer.” She continues, “Yiftee is a forward-thinking company that continues to innovate, developing new ways to drive sales for its partners, and making purchasing simple and accessible for it’s customers.”

Yiftee Co-Founder Lori Laub, adds, “Women who use Savvy Travelers individually wrapped beauty wipes are on-the-go, making them the ideal target for mobile gifting. Everything is done through a few taps on their mobile phone. Furthermore, Yiftee eGifts provide Savvy Travelers with the opportunity to add an additional revenue stream and a way to reach new customers.”

Whether she’s rushing off an airplane for a meeting, heading from the gym to work, stuck in a car during a road trip, or has been through a TSA pat down and had to throw away her expensive beauty products, Savvy Travelers designer beauty wipes are a convenient way to save the day. Individually wrapped or packaged in convenient kits (like the “Jet Set” kit) make it a popular gift – Because every woman is on the go regardless of what they do or where they live.

About Yiftee™
Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers, services and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to selling custom-branded eGift cards for clients’ websites and Facebook pages, merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, and Birthday Club promotions, as well as incorporate Yiftee into their Loyalty rewards and customer recovery programs. Yiftee delivers greater value and better results than physical gift cards or coupons with promotions that typically bring 20% – 85% of promotion recipients in store. Yiftee requires no technology or POS integration, protects clients from fraudulent transactions, and can be up and running in no time. To learn why more than 56,000 businesses use Yiftee, please visit yiftee.com Twitter: @Yiftee, Facebook: facebook.com/yiftee/ or contact 650-564-4438 or info@yiftee.com

About Savvy Travelers (www.savvytravelers.com/wipes): The Savvy Travelers collection of designer beauty wipes are curated for the sophisticated on-the-go travelista. Savvy Travelers keep ladies fresh and fabulous from head to toe, one swipe at a time, offering products in convenient kits and single-use packets that are disposable, eco-friendly and made in California!  No Water? No Problem! Follow @Savvy_Travelers on social media and like us on Facebook.

yifteeYiftee & Savvy Travelers Partner to Keep Ladies On-The-Go Fresh From Head to Toe

7 Marketing Tips & Trends for Franchises and Chains

by yiftee on January 26, 2017

TOP MARKETING TIPS AND TRENDS OF 2017

We wanted to share what we’ve learned from working with thousands of restaurants, retailers, spas, and other businesses. Our hope is that this guide will help you advance your business and save you from some potentially painful lessons.

Lesson 1: Customers Rule — But Market Leaders Make Sure Their Voice is Heard, Too

With the advent of social media, customers are very much “in charge” now. They have the power to instantly communicate the good, the bad, and the ugly. Which is why marketing strategy must involve two-way communication.

Ideas to consider for your business:

  • Respond to criticism with an instant apology — ideally, one that suggests a next step. For example, “Sorry to hear that! We want to help Please email us at _____.” Remember: some of the most loyal customers are the ones whose frown you manage to turn upside-down.
  • Converse with customers – on social media, in store, even on traditional media. Here’s a great idea: thanking guests via social media with an invitation to return. Remember: Conversation is not the same as self-promotion. So ask, don’t tell.
  • Make the customer experience fun. Think games, samples, in-store events and contests. Remember: To maximize the impact, many successful brands encourage consumers to share using a hashtag or an @mention. Don’t limit yourself to being reactive, when you could be proactive.

Lesson 2: Market Leaders Connect — By Going Where Their Customers Are

You can’t have a dialog with your customers if you’re not connected to them. Leading multi-location merchants establish communication channels, such as an email list and/or SMS opt-in club.

Some business owners are reluctant to text, since that seems too “personal” or “invasive.” There are two reasons to get over that sentiment right away:

  • SMS may be your best option. According to mobile research firm MobileSquared, 90% of people read a text message within the first three minutes. Moreover, with all the noise on social media — and even in our inboxes — text is one of the surest ways to catch their attention.
  • If you believe your messages are annoying or invasive, that means you’re not doing it right. Email and SMS clubs should provide valuable information that customers care about: sales, deals, new collections or menus, location openings, and special events.

Lesson 3: They Personalize — Hello, Behavior-Based Email Marketing!

Building an email and/or SMS list is a great start — but the next step for 2017 is to grow this list into a customer database. Consumers are overwhelmed with information, and research shows that they easily become paralyzed by too much choice.

The more you know about what is relevant to a specific individual or demographic, the more effective your marketing will be. It need not be complex – knowing that a group of customers responded to a certain offer in the past arms you with valuable information. You can design and promote future offers to drive business.

A simple way to start on this trend is called “behavior-based email marketing,” where you invite your customers to subscribe to email lists by interest topics, therefore self-selecting into what they want to receive.

If you want to get more advanced, you can send emails and promotions based on other behaviors, such as “Offers Redeemed,” “Contact Forms Submitted,” “Emails Opened,” or even “Website Activity. For example, you can send targeted content to people who viewed certain pages on your site, or even launch a target-re-engagement campaign for inactive users.

Finally, connect. Use the insights you have about your customers to start a conversation.

Get the rest of our marketing tips and a checklist of actions your business should take for 2017?

download yiftee white paper

yiftee7 Marketing Tips & Trends for Franchises and Chains

eGift Cards Go Rogue, Bring in New Customers

by yiftee on December 20, 2016

eGift Cards Go Rogue, Bring in New Customers

Retailers & Restaurants Capture Customer Behavior With Mobile Promotions and eGifts

MENLO PARK, Calif. – December 20, 2016 – Yiftee, an eGifting company has experienced explosive growth as it has diversified its offerings Yiftee, a leading provider of data-driven mobile promotions and gifting solutions for retail and restaurants, which started out as and created new ways for clients to build their businesses. Additionally, a new analytics package that enables clients to view results in real time and across multiple variables has attracted increasingly larger companies over the past quarter.

Included on the roster of companies that have signed on with Yiftee over the last 6 months are 195-location Great Harvest Bread Co., 82-location GoodCents Subs, 44-location Restaurants Unlimited (RUI), 14-location Steak-Out, and 11-location Boloco among many others.

Fueling Holiday & Birthday Celebrations

To celebrate the holidays, Steak-Out, a full-meal delivery concept specializing in charbroiled steaks, chicken and burgers, sent 24,000 of its customers an offer for $2 off any order of $25 or more. Customers were asked to text “Steaks” to a specified number on their mobile phones for the “$2 gift” to appear on their phone. Guests receive intermittent reminders until the offer is redeemed. Upon redemption a button on the screen is tapped which automatically tracks the purchase and disables the $2 gift so it cannot be reused. “Not only will the promotion drive incremental business, it engages customers to interact with the brand by having them text in for their gift. Plus it allows us to build our SMS list for future promotions,” states Kelly Posey, Steak-Out’s Marketing Manager.

Building on their customer engagement, Steak-Out also introduced a Birthday Club through Yiftee’s platform where customers who sign up receive a special eGift on their birthday. Only a few months into the program, sign-ups have already far exceeded Steak-Out’s expectations.

“In addition to building our database and allowing us to learn more about our customers, the Birthday Club has allowed us to acknowledge and delight them on their special day,” states Posey. “The Yiftee mobile marketing platform is allowing us to better understand and market to our customer base.”

Plays Well With Others

Yiftee’s integration with loyalty programs, such as Perkville, the #1 customer loyalty program in the health and fitness space with over 2,000 member clubs, enables them to offer instant rewards that save health clubs money while enhancing the selection of member perks. The integration enables members to cash in their Perkville points for Yiftee eGifts, which can be used at their own clubs or at any of Yiftee’s 56,000 active businesses, including restaurants, spas, boutiques, entertainment, health and fitness establishments, and more. By partnering with Yiftee, Perkville clients can reward their customers with digital eGifts, which are always with members on their mobile phones. Yiftee’s unique eGift system includes “mobile reminders,” which provide Perkville customers with an additional opportunity to reinforce their brand to members. According to Sunil Saha, Perkville’s Founder & CEO “This integration benefits not only Perkville members, but also the fitness clubs themselves who save time and money on inventory management and postage fees. Everyone wins.”

Engaging In-Venue Promotions with Mobile Gaming

in venueLearfield Sports at Stanford University called on Yiftee to develop a way to engage fans with in-stadium technology during home games, drive traffic to sponsor retail locations and measure
sales gains. Pizza My Heart, a 23-location regional pizza chain, created a measurable social engagement campaign using Yiftee gamification. Fans were prompted to play the Pizza My Heart Kickoff Challenge on the stadium scoreboard. Fans who texted the correct kickoff result received a $4 or
$20 Pizza My Heart eGift Card delivered by Yiftee via SMS text message. Redemption was an impressive 22% for the $4 eGift and 64% for the $20 eGift. Average check for those redeeming was
significantly above the eGift value, providing Pizza My Heart with incremental sales.

Building Loyalty & Driving Traffic During Slow Periods

Regional chains Boloco, out of Boston, specializing in ridiculously delicious burritos, and Rockin’ Baja, out of San Diego, specializing in Puerto Nuevo style food, wanted to expand their reach online to tap their millennial customer, and offer a BOGO (Buy-One- Get-One) promotion to boost eGift sales and drive incremental traffic during January, a slow month for restaurants. “Yiftee’s BOGO rewards the gift giver which creates additional loyalty. Plus, Yiftee’s promotions enable us to track guest purchases so that we can market to them in the future, notes Boloco CEO,John Pepper.

Pizza My Heart’s in-venue Kick-Off Challenge, in its third year running, has expanded to new stadiums and sporting events. The promotion generates brand awareness, captures new customers, and reinforces that brand’s position as a fun, local favorite.

Measuring Success in Real Time

Restaurants Unlimited (RUI) with 20 unique brands including Palomino and Henry’s Tavern, recently partnered with Yiftee because of the trackability of its promotions. RUI Director of Marketing, Laura McMillan stated, “Before working with Yiftee, measuring a promotion’s success was challenging. Yiftee enables us to monitor results in real time through a simple online dashboard. This will allow us to yiftee piccontinually develop increasingly effective offers.”

“Yiftee is changing the mobile marketing landscape for businesses of all sizes,” says CEO Donna Novitsky. “Customers continue to find new ways to use our platform to build their business. In many cases our customers have helped us to evolve our product to meet their needs. As a result, we are able to offer our clients many business solutions beyond eGift Cards.”

 

About Yiftee

Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to selling custom-branded eGift cards for clients’ websites and Facebook pages, merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, and Birthday Club promotions, as well as incorporate Yiftee into their Loyalty rewards and customer recovery programs. Yiftee delivers greater value and better results than physical gift cards or coupons with promotions that typically bring 20% – 85% of promotion recipients in store. Yiftee requires no technology or POS integration, protects clients from fraudulent transactions, and can be up and running in no time. To learn why more than 56,000 businesses use Yiftee, please visit yiftee.com Twitter: @Yiftee, Facebook: facebook.com/yiftee/ or contact 650-564-4438 or info@yiftee.com

yifteeeGift Cards Go Rogue, Bring in New Customers

Yiftee Powers 100s of Mobile Promotions Through the Holidays & All Year Long

by yiftee on December 8, 2016

MENLO PARK, Calif., Yiftee, a leading provider of data-driven mobile promotions and gifting solutions, announced today that more than 50 restaurant and retailer brands representing over 300 locations are using its platform to power eGift, interactive SMS Texting and Mobile Rewards promotions this holiday season. With Yiftee’s unique digital solutions merchants can create seamless promotions that entice shoppers and drive incremental spending.

Kicking off the holiday season, this year’s Cyber Monday made history with a spending increase of 12.1% over last year to $3.45 Billion, according to Chain Store Age. As more people take to their phones and the web to do their shopping, it should come as no surprise that digital sales will continue to grow, with Adobe Digital Insights projecting online holiday shopping to drive $91.6 billion in sales. Bolstering this trend further are the impressive online deals that restaurants and other retailers are offering this time of year. Buy-One-Get-One (BOGO) deals for eGift Cards (the most requested holiday gift 10 years running) are plentiful during the holidays and provide excellent value for the buyer.

Yiftee’s platform enables restaurants and retailers to continue to build sales, engage customers and surprise and delight them with its unique digital solutions all year long. Included in Yiftee’s repertoire of digital offerings are interactive email, social, print, TV, radio and billboard SMS promotions, sports and entertainment event marketing, and other promotions. Yiftee clients leverage these programs for customer acquisition, loyalty rewards, brand awareness, grand openings, new product announcements, guest recovery, holidays, limited time offers, birthday or email clubs and more.

“Yiftee’s mobile promotions and gifting solutions enable our clients to boost their sales while thrilling their customers year-round,” says Donna Novitsky, Yiftee’s CEO. She continues, “All of this is mobile, all of it is tracked, and all have customized mobile reminders which reinforce the merchants’ brands. Yiftee’s tracking ability is key because our analytics enable clients to review results and continually finesse their promotions.”

Yiftee restaurants and retailers offering holiday eGift Card promotions are below. For a full list of eGifts powered by Yiftee, please visit here.

Baker Brothers Delis – Get a $5 Dining Card with every $25 Gift Card Purchase

Bucket & Bay Craft Gelato Co – Send a $30 eGift get a $10

Bulldog Ale House – Send a $50 eGift get a $25 gift

Charlie Hooper’s Bar and Grille – Receive a FREE$5 Bonus Card with every  $25 in Gift Cards purchased

The Well – Receive a FREE $5 Bonus Card with every  $25 in Gift Cards purchased

Lews – Receive a FREE $5 Bonus Card with every  $25 in Gift Cards purchased

Chicago Oyster House – Buy a $10 Gift Card get a $10 Bonus

Coastal Taco Bar – Buy a $25 eGift Card, Get a $5 Gift for yourself

Elephant Bar – Receive a $10 Dining Card with every $50 Gift Card Purchase

Fireside Pies – Receive a $10 Dining Card with every $50 eGift Card purchase

Genghis Grill – With every $25 eGift Card purchase get a $16.67 dining card

Goodcents Subs – Get a free $5 bonus card with every eGift Card purchase

Isabella’s – With every $25 eGift purchase receive a glass of wine

Jujubeet Juice Bar – Buy a $20 eGift Card and get 10% off on your next visit

La Carreta – buy a $100 eGift Card, get a $20 gift for yourself

Matador Cantina – Free $25 eGift Card with $100 eGift Card purchase

Miss Shirley’s Café – buy a $100 eGift Card and get a $20 eBonus Card

New Moon Restaurant – buy a $50 eGift Card and get $10 worth of appetizers

Paciugo Gelato Caffe – Buy a $20 eGift Card, get a free $5 eGift Card (TX only)

Pepper Smash – Receive a $10 Dining Card with every $50 eGift Card purchase

Richard Rawlings Garage – Receive a $5 Dining Card with every eGift Card purchase

Rockin’ Baja Lobster – Buy a $100  eGift Card, get a $20 eGift Card

Ruby Tequila’s – Buy a $25 eGift Card and get a $16.17 dining card

Sunshine Bowling Center – Buy a $25 eGift Card and get a Free Milk Shake, Buy a $25 eGift Card and get a free milkshake

Sunny Days Ice Cream – Buy a $25 eGift Card and get $5 for yourself

Tangles VIP Tanning Salon – Purchase an eGift Card of $75 dollars or more and receive a $25 eGift

Trax Restaurant & Café – Buy an eGift of $100 or more and get 10% off on your next visit

Clinkerdagger – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Cutters Crabhouse – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Fondi – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Henry’s Tavern – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Horatio’s – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Kincaid’s – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Maggie Bluffs – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Manzana – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Newport Seafood Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Palisade – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Palimino – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Port City Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Portland Seafood Company – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Prime Rib & Chocolate Cake – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Ryan’s Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Scotts Bar & Grill – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Simon Seaforts – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Skates on the Bay – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Stanfords – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

Stanley & Seaforts – Purchase $100 worth of eGift Cards and receive a $20 eBonus Card

yifteeYiftee Powers 100s of Mobile Promotions Through the Holidays & All Year Long

Yiftee Delivers Mobile Marketing Platform For Franchise Businesses

by yiftee on November 17, 2016

YIFTEE™ DELIVERS MOBILE MARKETING PLATFORM FOR FRANCHISE BUSINESSES

 Optimizes Marketing Spend and Customer Acquisition at National, Regional & Local Levels

MENLO PARK, Calif. – November 17, 2016 – Today Yiftee, Inc. announced its new Franchisee Portal, enabling local, regional and national franchise operators to work together to define, optimize and implement marketing programs that bring new customers in stores and old customers back. This helps to meet a critical requirement most franchise businesses have for local marketing spend that heretofore has been difficult if not impossible to track. With the Yiftee Franchisee Portal, headquarters can define simple programs that local franchise operators can roll out in their markets in minutes, or franchisees can create their own programs and headquarters has the visibility to know they are in compliance without cumbersome reporting.

One of the biggest challenges franchisors face is developing cohesive, effective marketing programs that drive sales and satisfy both the franchisor and franchisee. When a company is made up of numerous owners, each with different opinions, many with different goals, often with different equipment in store, and each with its own balance sheet, marketing can be a challenge.

Enter Yiftee, a data-driven mobile promotions & gifting company with unique digital solutions. Yiftee enables franchisors to launch seamless eGift card programs and offer interactive email, social, print, TV, radio, billboard and SMS promotions, sports and entertainment event marketing, and other promotions at national, regional and local levels. Franchisees as well as headquarters can use these programs for customer acquisition, loyalty rewards, brand awareness, grand openings, new product announcements, guest recovery, holidays, limited time offers, birthday or email clubs and more.

National, Regional, and Local Promotions in a Snap

Yiftee provides a robust system through which franchise-wide mobile promotions can be implemented and tracked. Additionally the Franchisee Portal allows franchisees with one or more locations to run their own regional and local promotions, and track their metrics through Yiftee’s analytics dashboard. This empowers franchisees to succeed, while the franchisor can monitor the franchisees’ spending and analytics.

mobile marketing platform for franchise

Local Customer Analytics. Franchisees can see at a glance how customers are engaging with promotions and which are effective at bringing business in stores.

Franchisee resistance to corporate marketing programs often revolves around the ROI of proposed programs. Franchisees, as owners, have little patience for campaigns that cannot be directly link to sales results. Yiftee’s promotions not only provide real-time analytics, that can be monitored on both corporate and franchisee accounts, they can be paired with traditional advertising to make it measureable. According to Robbie Sprechman, CFO of 157-unit Retro Fitness, “When we added a text-back message to an existing TV ad with an offer of a $50 eGift on a new membership, we were able to see the direct impact of the ad. And, we also generated an impressive 25% redemption of people who came in for annual health club subscriptions, in addition to capturing new member data for future promotions.”

Promotions based on eGift Cards and zGift Cards

Yiftee promotions are delivered via eGift Cards and “zGift Cards,” which are zero-dollar value gifts similar to coupons, creating a sense of “surprise and delight” for recipients. Through a partnership with MasterCard®, Yiftee’s unique eGift Cards work just like credit cards. Any business that accepts MasterCard can accept an eGift Card powered by Yiftee. There is absolutely no POS integration required and, like a credit card, the merchant is paid at the point of redemption. Thus, there is no complex accounting nor revenue allocation as there is with traditional gift cards. Moreover, there is no production or inventory cost like there is with plastic gift cards. eGift and zGift Cards are sent directly to the recipients’ mobile phone, so the eGift or zGift is always with them, and through customized automated reminders, the franchise is able to reinforce its brand through mobile messages.

According to Connie Alexakos, VP of Product Marketing and Development for 23-unit Bad Ass Coffee, “Yiftee’s program has not only enabled us to sell gift cards as a franchised operation, it has enabled us to reach our guests where their attention is, on their mobile phones.”

mobile marketing platform for franchise

Mobile promotions. Franchise headquarters can define simple promotions that franchisees can implement locally in minutes using their Yiftee Franchisee Portal. This allows franchisees to generate new business and meet local marketing spend reporting requirements in no time.

Yiftee’s eGifts are simple to implement. A 100-location restaurant or retailer can be up and running with their own eGift Card program in a matter of days. Yiftee provides customer support for both merchants and consumers who require assistance. And while fraudulent purchases are becoming a more frequent nuisance with gift cards, especially with eGift Cards, Yiftee stands behind all eGift Cards issued, protecting its customers from fraud.

About Yiftee

Yiftee is a Data-Driven Mobile Promotions & Gifting company serving multi-location restaurants, retailers and other partners. Yiftee helps its clients increase revenue by acquiring new customers and driving frequency. In addition to selling custom-branded eGift cards for clients’ websites and Facebook pages, merchants can use Yiftee for BOGO, SMS, email and Twitter campaigns, and Birthday Club promotions, as well as incorporate Yiftee into their Loyalty rewards and customer recovery programs. Yiftee delivers greater value and better results than physical gift cards or coupons with promotions that typically garner 20% – 85% redemption rates. Yiftee requires no technology or POS integration, protects clients from fraudulent transactions, and can be up and running in no time. To learn why more than 55,000 businesses use Yiftee, please visit yiftee.com Twitter: @Yiftee, Facebook: facebook.com/yiftee/ or contact 650-564-4438 or info@yiftee.com

 

 

yifteeYiftee Delivers Mobile Marketing Platform For Franchise Businesses