Imagine a dating site where you could send a rose to say thank you for lunch, a greeting card site that includes a latte in a happy birthday card or a social networking site where you could celebrate with a beer at a favorite pub.

Any merchant could use the GiftUp API to sell gifts from their websites that their customers could pay for online and send to their friends. The recipients are notified by text and they stop by the store or restaurant to pick up the gift.

Example App

Yiftee GiftUp for Foursquare is one of the connected apps that integrates into the core foursquare experience. It allows any Foursquare user after they checkin to locate a friend nearby and send him or her a gift along with an invitation to “join me.” For example, you could be at a café in Union Square in San Francisco. Foursquare tells you that your friend is less than a mile away, probably shopping. You send her a latte via text message from within Foursquare on your smart phone, using Yiftee GiftUp, which she receives immediately on her smart phone. She joins you at the café to redeem her latte.